Food Marketing - Articles - Scientific Research Publishing

An Analysis of the Motivation of Customer Participation Value Co-Creation in the We-Media: A Study Based on Content Marketing (Articles)

Xin Wu, Feiyan Liu

Open Journal of Business and Management Vol.6 No.3，July 30, 2018

DOI: 10.4236/ojbm.2018.63057 1,964 Downloads 4,741 Views Citations
The Effect of Social Media Marketing on Brand Awareness through Facebook: An Individual-Based Perspective of Mobile Services Sector in Egypt (Articles)

Hana Othman ElAydi

Open Access Library Journal Vol.5 No.10，October 29, 2018

DOI: 10.4236/oalib.1104977 4,863 Downloads 43,942 Views Citations
Reciprocal Interaction between Management Accounting and Other Management Roles (Articles)

Huijun Zeng

Open Access Library Journal Vol.5 No.11，November 14, 2018

DOI: 10.4236/oalib.1104908 969 Downloads 2,878 Views Citations
Research on Talent Demand of Key Supporting Industries in Henan Province—Taking the Medical Industry as an Example (Articles)

Fang Cheng, Lu Wang, Qianqian Wang, Yanjie Fan, Hui Gao, Baojian Dong

Creative Education Vol.9 No.15，November 23, 2018

DOI: 10.4236/ce.2018.915196 777 Downloads 1,473 Views Citations
Consumer’s Purchase Intention towards Luxury Retailer’s Social Media Advertisements —A Case Study of a Shoe Retail—UAE-Dubai Mall (Articles)

Eman Reda Sabri

Social Networking Vol.8 No.1，December 26, 2018

DOI: 10.4236/sn.2019.81003 4,257 Downloads 7,876 Views Citations
Research on Lean Marketing Management of Mobile Games (Articles)

Yaxi Zhou

Modern Economy Vol.10 No.1，January 11, 2019

DOI: 10.4236/me.2019.101006 2,298 Downloads 5,265 Views Citations
Exploration of Garment Enterprise Marketing Model Based on “New Retail” (Articles)

Lu Ge, Chenggang Li

Modern Economy Vol.10 No.1，January 18, 2019

DOI: 10.4236/me.2019.101016 1,927 Downloads 3,724 Views Citations
Factors Influencing the Success of Small and Medium Scale Manufacturing Enterprises (Articles)

Ruankwan Intanon, Nuatip Sumkaew, Chitinout Wattana

Open Journal of Social Sciences Vol.7 No.3，March 22, 2019

DOI: 10.4236/jss.2019.73028 1,099 Downloads 2,656 Views Citations
A Case Study on BioChannel Partner: How Can the Sales Turnover of BioChannel Partners’ Online Services Be Increased? (Articles)

Fabiha Enam, Marushat Bin Sakhawat, M. Mamoon Al Bashir

Journal of Human Resource and Sustainability Studies Vol.7 No.1，March 28, 2019

DOI: 10.4236/jhrss.2019.71006 815 Downloads 1,823 Views Citations
Research on Influencing Factors of Purchase Promotion Intention Based on Skincare Industry (Articles)

Zhichao Liu, Jiahui Ling

Modern Economy Vol.10 No.3，March 28, 2019

DOI: 10.4236/me.2019.103069 1,735 Downloads 6,392 Views Citations
Black and Beautiful: A Content Analysis and Study of Colorism and Strides toward Inclusivity in the Cosmetic Industry (Articles)

Cynthia M. Frisby

Advances in Journalism and Communication Vol.7 No.2，June 19, 2019

DOI: 10.4236/ajc.2019.72003 11,232 Downloads 19,515 Views Citations
Facebook—A Boon or Bane towards Social Media Marketing (Articles)

R. Ayswarya, Shilpa A. Telreja, S. Praveena, M. Ilankadhir

Journal of Service Science and Management Vol.12 No.5，August 15, 2019

DOI: 10.4236/jssm.2019.125043 1,599 Downloads 6,136 Views Citations
Green Marketing and Its Incidence in the Decisions of Purchase of Peruvian University Students (Articles)

Víctor Hugo Fernández-Bedoya, Ambrocio Teodoro Esteves-Pairazamán, Rosario Violeta Grijalva-Salazar, Walter Gregorio Ibarra-Fretell, Susana Edita Paredes-Díaz, Josefina Amanda Suyo-Vega, Mónica Elisa Meneses-La-Riva, Jorge Luís Aníbal Baldárrago-Baldárrago, Víctor Raúl Reátegui-Paredes, Robert Willie Chávez-Mayta

Modern Economy Vol.11 No.1，January 8, 2020

DOI: 10.4236/me.2020.111001 990 Downloads 3,188 Views Citations
Analysis of the Problems, Causes and Countermeasures in the Brand Construction of the Postgraduate Entrance Examination Institutions (Articles)

Yuanle Cheng, Hai Hu

Open Journal of Business and Management Vol.8 No.2，January 16, 2020

DOI: 10.4236/ojbm.2020.82025 1,347 Downloads 2,452 Views Citations
Deceptive Advertising and Consumer Reaction: A Study of Delta Soap Advertisement (Articles)

Raymond Chimezie Ukaegbu

Open Access Library Journal Vol.7 No.3，March 11, 2020

DOI: 10.4236/oalib.1105865 4,634 Downloads 19,650 Views Citations
Sales Effort and Coordination in an O2O Supply Chain with Two-Period of Marketing (Articles)

Jing Shi

Open Journal of Business and Management Vol.8 No.3，April 10, 2020

DOI: 10.4236/ojbm.2020.83065 665 Downloads 1,619 Views Citations
Bank Telemarketing Forecasting Model Based on t-SNE-SVM (Articles)

Jianguo Che, Sai Zhao, Yongfan Li, Kai Li

Journal of Service Science and Management Vol.13 No.3，May 18, 2020

DOI: 10.4236/jssm.2020.133029 816 Downloads 3,490 Views Citations
Developing a Records and Information Management Model for Oil Marketing Companies in Zambia Based on the Records Cycle Model (Articles)

Sharon Malake, Jackson Phiri

Open Journal of Business and Management Vol.8 No.4，July 30, 2020

DOI: 10.4236/ojbm.2020.84114 1,520 Downloads 5,440 Views Citations
The Impact of Marketing Mix Elements on Brand Loyalty towards Speech Therapy in Health Science Industry Malaysia (Articles)

Masri bin Abdul Lasi, Tan Cheng Man

American Journal of Industrial and Business Management Vol.10 No.9，September 18, 2020

DOI: 10.4236/ajibm.2020.109100 1,350 Downloads 5,005 Views Citations
The Environmental Impact of Polycyclic Aromatic Hydrocarbons: Mechanism of Extraction by Bio-Surfactant in a Microwave (Articles)

Haroun Ali Adannou, Nayaou Kadidja Kamane, Samba Koukouare Prosper, Dorim Ngarbaroum, Allaramadji Ngarmadji Constant, Abdel-Hamid Mahamat Ali, Simon Ngos III

Natural Resources Vol.11 No.12，December 31, 2020

DOI: 10.4236/nr.2020.1112035 562 Downloads 1,674 Views Citations

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