has been cited by the following article(s):
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[1]
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Decoding the Luxury Brand Attachment: The Power of Social Media in Driving Consumer Action in Kuwait
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Boçe, SFH Zaidi… - Human Behavior …,
2024 |
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[2]
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Study on mining repeated purchase behaviour intention of online consumers based on big data clustering
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International Journal of Web Based Communities,
2024 |
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[3]
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Impact of social media marketing on purchasing intentions of luxury brands: the case of millennial consumers in the UAE
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International Journal of …,
2023 |
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[4]
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The Effect of Social Media Marketing on Luxury Brand Purchase Intention
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Sales Management for Improved …,
2022 |
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[5]
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A STUDY ON FACTORS INFLUENCING LIVE STREAMING SHOPPING AMONG GENERATION Z IN IPOH, PERAK
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International Journal of Management Studies and Social Science Research,
2022 |
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[6]
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Factors influencing shopper's purchase intention on Live-streams in Malaysia during Covid-19
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…,
2022 |
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[7]
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Design Science Research Approach Towards the Construction of Competitive Intelligence Process Model in the Era of Big Data
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2022 |
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[8]
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Social media marketing on purchase intention through mediated variables of perceived value and perceived risk
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Interdisciplinary …,
2022 |
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[9]
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Retention of Millennial Generation Employees in a Department of Defense Organization
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2021 |
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[10]
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Factors Affecting Online Consumer Buying Behavior Towards Essential Oils in Penang
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2021 |
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[11]
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The relationship between viral marketing and consumer purchase intention, the moderator role of brand image and age: Evidence from smartphone users in North …
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2020 |
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[12]
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The relationship between viral marketing and consumer purchase intention, the moderator role of brand image and age: Evidence from smartphone users in …
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2020 |
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[13]
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Smart Technology Advancement in the Transition to the Digital Economy
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2020 |
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[14]
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Self-presentation and interactivity: luxury branding on social media
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2020 |
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[15]
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Is the Purchasing Behavior of Suburban Millennials Affected by Social Media Marketing? Empirical Evidence from Malaysia
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2019 |
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[16]
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Driving factors towards live-stream shopping lifestyle in Malaysia: an undiscovered gold mine?
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2019 |
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[17]
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Bung the gap: narrowing Global North–Global South bias inmeasuring academic excellence by weighting with academic capital
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KOME: An international Journal of Pure …,
2019 |
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[18]
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The Impact of Social Media on Consumers' Purchase Intention with Perceived Risk, Perceived Value as Mediating Variables: An Analysis of E-Commerce Sites …
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[19]
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A STUDY ON CONSUMER PERCEPTION OF DIGITAL MARKETING IN PALAGAT DISTRICT
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[1]
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Decoding the Luxury Brand Attachment: The Power of Social Media in Driving Consumer Action in Kuwait
Human Behavior and Emerging Technologies,
2024
DOI:10.1155/2024/9687915
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[2]
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Sales Management for Improved Organizational Competitiveness and Performance
Advances in Logistics, Operations, and Management Science,
2022
DOI:10.4018/978-1-6684-3430-7.ch014
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[3]
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"Smart Technologies" for Society, State and Economy
Lecture Notes in Networks and Systems,
2021
DOI:10.1007/978-3-030-59126-7_50
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[4]
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Self-presentation and interactivity: luxury branding on social media
Journal of Product & Brand Management,
2021
DOI:10.1108/JPBM-05-2019-2368
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[5]
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Impact of Globalization and Advanced Technologies on Online Business Models
Advances in E-Business Research,
2021
DOI:10.4018/978-1-7998-7603-8.ch016
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