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Affiliation
ISSN
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Brand Loyalty in a Bertrand-Type Oligopoly Setting
(Articles)
Demetri Kantarelis
American Journal of Industrial and Business Management
Vol.9 No.12
,December 24, 2019
DOI:
10.4236/ajibm.2019.912149
827
Downloads
1,994
Views
Citations
The Brand Construction of Campus Culture with the Opportunity of Humanistic Spirit Cultivation
(Articles)
Meiping Lv
Open Access Library Journal
Vol.7 No.1
,January 14, 2020
DOI:
10.4236/oalib.1106014
418
Downloads
1,019
Views
Citations
The Study of the Effect of Virtual Brand Community Interaction on Impulse Buying: The Moderating Role of Self-Construal
(Articles)
Chao Liu
,
Feiyan Liu
Open Journal of Business and Management
Vol.8 No.2
,January 16, 2020
DOI:
10.4236/ojbm.2020.82026
1,149
Downloads
2,519
Views
Citations
A Grounded Theory Approach to Brand Value Networks: The Prosumption Logic Standpoint
(Articles)
Lei Shen
,
Cuijuan Qin
,
Chu Luo
American Journal of Industrial and Business Management
Vol.10 No.4
,April 30, 2020
DOI:
10.4236/ajibm.2020.104057
715
Downloads
1,538
Views
Citations
The Impact of Marketing Mix Elements on Brand Loyalty towards Speech Therapy in Health Science Industry Malaysia
(Articles)
Masri bin Abdul Lasi
,
Tan Cheng Man
American Journal of Industrial and Business Management
Vol.10 No.9
,September 18, 2020
DOI:
10.4236/ajibm.2020.109100
1,082
Downloads
4,113
Views
Citations
Evolutionary Game of User Knowledge Sharing Behaviors in Enterprise Brand Virtual Community: Influence of Multiple Level Factors
(Articles)
Chengyi Le
,
Peipei Li
,
Ya Zeng
Journal of Human Resource and Sustainability Studies
Vol.9 No.1
,February 3, 2021
DOI:
10.4236/jhrss.2021.91001
494
Downloads
1,054
Views
Citations
A Study on the Translation Strategies of Domestic Cosmetic Brand Names from the Perspective of Skopos Theory
(Articles)
Fei Sun
Open Access Library Journal
Vol.8 No.4
,April 26, 2021
DOI:
10.4236/oalib.1107351
1,034
Downloads
5,074
Views
Citations
The Impact of Cause-Related Marketing Strategies on Switching Intentions: An Applied Study on Private Education Service
(Articles)
Mona Abdelreheem
,
Mohamed A. Ragheb
,
Passent Tantawi
Open Access Library Journal
Vol.8 No.7
,July 12, 2021
DOI:
10.4236/oalib.1107489
217
Downloads
911
Views
Citations
The Importance of Value, Image, Credibility and Trust to Repurchase Intentions in Over-the-Counter Herbal Market in Sub-Saharan Africa
(Articles)
Peter Kwasi Oppong
,
John Mensah
,
Matilda Addae
Open Journal of Business and Management
Vol.9 No.4
,July 30, 2021
DOI:
10.4236/ojbm.2021.94110
444
Downloads
1,913
Views
Citations
Urban Culture and City Brand: A Study on Food Experience
(Articles)
Mu Zhang
,
Luyao Wang
,
Jiayun Zhou
,
Rob Law
Journal of Service Science and Management
Vol.15 No.2
,April 29, 2022
DOI:
10.4236/jssm.2022.152008
282
Downloads
1,200
Views
Citations
Preference of Global Shampoo Brands: A Study on Women Consumers
(Articles)
Ummay Salma Khanam
,
Md. Bazlur Rahman
Open Journal of Social Sciences
Vol.10 No.12
,November 11, 2022
DOI:
10.4236/jss.2022.1012016
224
Downloads
3,950
Views
Citations
Impact of Fashion Trends on Visual Merchandising for Promoting Fashion Apparel Brands
(Articles)
Sonkar Pratap Akhilendra
,
Muthusamy Aravendan
Journal of Service Science and Management
Vol.16 No.4
,August 16, 2023
DOI:
10.4236/jssm.2023.164025
249
Downloads
2,219
Views
Citations
Foreign Brand Admiration, Product Perceived Quality and Consumer Behaviour in Nigeria
(Articles)
Alfa Abubakar
,
Hadiza Saidu Abubakar
,
Cross Ogohi Daniel
Open Journal of Business and Management
Vol.11 No.5
,September 27, 2023
DOI:
10.4236/ojbm.2023.115141
133
Downloads
518
Views
Citations
The Influence of Opinion Leaders’ Interaction Quality on Platform Brand Value Based on the Logic of Prosumption
(Articles)
Lei Shen
,
Hai Hou
,
Yuhong Zhu
,
Ali Muhammad
iBusiness
Vol.15 No.4
,December 29, 2023
DOI:
10.4236/ib.2023.154019
61
Downloads
208
Views
Citations
The Influence of Brand Image Congruence, Relationship Type and Self-Construal on Consumers’ Purchase Intention
(Articles)
Shenghong Ye
,
Guobin Wu
Open Journal of Business and Management
Vol.4 No.3
,July 28, 2016
DOI:
10.4236/ojbm.2016.43058
2,185
Downloads
4,297
Views
Citations
Attitude Stabilization Using Modified Rodrigues Parameters without Angular Velocity Measurements
(Articles)
Awad El-Gohary
,
Tawfik El-Sayed Tawfik
World Journal of Mechanics
Vol.1 No.2
,April 20, 2011
DOI:
10.4236/wjm.2011.12008
6,463
Downloads
11,806
Views
Citations
The validity and reliability of Kogan’s attitude towards old people scale in the Turkish society
(Articles)
Dilek Kiliç
,
Derya Adibelli
Health
Vol.3 No.9
,September 23, 2011
DOI:
10.4236/health.2011.39101
9,358
Downloads
17,988
Views
Citations
Breast self examination practices among female secondary school teachers in a rural community in Oyo State, Nigeria
(Articles)
Joel Olayiwola Faronbi
,
Janet Abolade
Open Journal of Nursing
Vol.2 No.2
,June 29, 2012
DOI:
10.4236/ojn.2012.22017
10,713
Downloads
20,478
Views
Citations
Food Hygiene Knowledge, Attitudes and Practices of the Food Handlers in the Military Hospitals
(Articles)
Labib Sharif
,
Mohammad M. Obaidat
,
Mohammad-Raed Al-Dalalah
Food and Nutrition Sciences
Vol.4 No.3
,March 19, 2013
DOI:
10.4236/fns.2013.43033
17,884
Downloads
29,347
Views
Citations
Parental Attitude Perceived by University Students as Predictors of Subjective Well-Being and Life Satisfaction
(Articles)
Mehmet Engin Deniz
,
Ozlem Karakuş
,
Zeliha Traş
,
Jale Eldeleklioğlu
,
Zümra Ozyeşil
,
Erdal Hamarta
Psychology
Vol.4 No.3
,March 22, 2013
DOI:
10.4236/psych.2013.43025
6,671
Downloads
11,102
Views
Citations
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