The Study of the Effect of Virtual Brand Community Interaction on Impulse Buying: The Moderating Role of Self-Construal

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ISSN Print: 2329-3284
ISSN Online: 2329-3292
www.scirp.org/journal/ojbm
E-mail: ojbm@scirp.org

"The Study of the Effect of Virtual Brand Community Interaction on Impulse Buying: The Moderating Role of Self-Construal"
written by Chao Liu, Feiyan Liu,
published by Open Journal of Business and Management, Vol.8 No.2, 2020

has been cited by the following article(s):

[1]	Is green spread? the spillover effect of community green interaction on related green purchase behavior
	International Journal of Environmental …, 2022

[2]	[疾病] 喜歡 [擬]! 疾病線索下社會權力與自我建構類型對擬人化產品偏好的影響

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[1]	Is Green Spread? The Spillover Effect of Community Green Interaction on Related Green Purchase Behavior International Journal of Environmental Research and Public Health, 2022 DOI:10.3390/ijerph19116571

[2]	Is Green Spread? The Spillover Effect of Community Green Interaction on Related Green Purchase Behavior International Journal of Environmental Research and Public Health, 2022 DOI:10.3390/ijerph19116571