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The Brand Construction of Campus Culture with the Opportunity of Humanistic Spirit Cultivation
(Articles)
Meiping Lv
Open Access Library Journal
Vol.7 No.1
,January 14, 2020
DOI:
10.4236/oalib.1106014
398
Downloads
1,104
Views
Citations
Study on the Construction of Enterprise Quality Culture for Brand Strategy
(Articles)
Zhi Gao
,
Jinfu Ye
,
Yi Huang
iBusiness
Vol.4 No.3
,September 28, 2012
DOI:
10.4236/ib.2012.43033
6,687
Downloads
11,148
Views
Citations
Study on the Relationship between Campus Culture Construction and Foreign Language Discipline Construction
(Articles)
Liansong Wu
,
Honglian Liu
Creative Education
Vol.6 No.20
,November 25, 2015
DOI:
10.4236/ce.2015.620224
3,228
Downloads
4,263
Views
Citations
A Brief Discussion on the Problems and Countermeasures of Chinese Football
(Articles)
Sheng Zhong
Open Journal of Social Sciences
Vol.11 No.1
,January 31, 2023
DOI:
10.4236/jss.2023.111029
104
Downloads
693
Views
Citations
The Impact of Nationalism of Consumers Loyalty: A Case Study of Multinational Retail Firms in China
(Articles)
Bo Wu
,
Hamrila Binti Abdul Latif
,
Mahani B. T. Mohammad
,
Sharizal Bin Hashin
Journal of Service Science and Management
Vol.16 No.2
,April 18, 2023
DOI:
10.4236/jssm.2023.162006
130
Downloads
834
Views
Citations
The Function and Implementation Strategy of Campus Culture Activities in Training Talents
(Articles)
Liangtao Yang
Open Journal of Social Sciences
Vol.2 No.5
,May 12, 2014
DOI:
10.4236/jss.2014.25001
4,761
Downloads
5,740
Views
Citations
Research on the Connotation and Development Strategy of Chinese Campus Football Culture from the Perspective of the Integration of Sports and Education
(Articles)
Hongke Zhao
,
Hua Meng
Open Journal of Social Sciences
Vol.9 No.3
,March 16, 2021
DOI:
10.4236/jss.2021.93010
495
Downloads
1,468
Views
Citations
Urban Culture and City Brand: A Study on Food Experience
(Articles)
Mu Zhang
,
Luyao Wang
,
Jiayun Zhou
,
Rob Law
Journal of Service Science and Management
Vol.15 No.2
,April 29, 2022
DOI:
10.4236/jssm.2022.152008
263
Downloads
1,236
Views
Citations
Analysis of Factors Influencing the Strategic Choice of Brand Architecture
(Articles)
Cancan Lu
Open Journal of Social Sciences
Vol.2 No.9
,August 26, 2014
DOI:
10.4236/jss.2014.29005
6,882
Downloads
8,499
Views
Citations
Analysis of the Value of Brand Equity from the Perspective of Consumer Psychology
(Articles)
Lintong Jiao
Open Journal of Social Sciences
Vol.6 No.12
,December 17, 2018
DOI:
10.4236/jss.2018.612007
1,371
Downloads
3,253
Views
Citations
Consumers’ Perceived Brand Aspiration and Its Impact on Intention to Pay Price Premium: Moderating Role of Brand Jealousy
(Articles)
S. Sreejesh
Theoretical Economics Letters
Vol.5 No.2
,April 20, 2015
DOI:
10.4236/tel.2015.52033
7,849
Downloads
11,621
Views
Citations
Research on the Influence of Conflicting Brand Crisis Information on Consumers’ Brand Attitude
(Articles)
Jiuqun He
American Journal of Industrial and Business Management
Vol.6 No.5
,May 19, 2016
DOI:
10.4236/ajibm.2016.65056
2,364
Downloads
3,901
Views
Citations
RETRACTED:
The Influence Factors of Brand Loyalty: Mobile Phone Industry
(Articles)
Zyeinyelkhaan Khundyz
American Journal of Industrial and Business Management
Vol.8 No.6
,June 27, 2018
DOI:
10.4236/ajibm.2018.86108
1,732
Downloads
6,365
Views
Citations
The Effect of Drama Types and Brand Familiarity on Brand Attitude in Brand Placement
(Articles)
Ziying Liu
,
Ding Pan
,
Ya Xu
American Journal of Industrial and Business Management
Vol.9 No.3
,March 14, 2019
DOI:
10.4236/ajibm.2019.93033
1,229
Downloads
2,660
Views
Citations
Analysis of the Problems, Causes and Countermeasures in the Brand Construction of the Postgraduate Entrance Examination Institutions
(Articles)
Yuanle Cheng
,
Hai Hu
Open Journal of Business and Management
Vol.8 No.2
,January 16, 2020
DOI:
10.4236/ojbm.2020.82025
1,205
Downloads
2,279
Views
Citations
Effect of Packaging on Perceived Quality and Brand Loyalty: The Mediating Role of Brand Association in Over-the-Counter Market
(Articles)
John Mensah
,
Peter Kwasi Oppong
,
Matilda Addae
Open Journal of Business and Management
Vol.10 No.1
,January 18, 2022
DOI:
10.4236/ojbm.2022.101018
679
Downloads
5,165
Views
Citations
Brand Relationships: A Personality-Based Approach
(Articles)
Helena M. Nobre
,
Kip Becker
,
Carlos Brito
Journal of Service Science and Management
Vol.3 No.2
,June 29, 2010
DOI:
10.4236/jssm.2010.32026
10,618
Downloads
23,315
Views
Citations
A Review of Brand Valuation Method
(Articles)
Jiangwen Huang
Journal of Service Science and Management
Vol.8 No.1
,February 4, 2015
DOI:
10.4236/jssm.2015.81008
10,403
Downloads
15,023
Views
Citations
The Effect of In-Game Advertising in SNS on Brand Equity
(Articles)
Jianhua Yang
,
Meizhen Zhang
,
Zhiqin Zou
Journal of Service Science and Management
Vol.8 No.1
,February 16, 2015
DOI:
10.4236/jssm.2015.81013
4,684
Downloads
6,878
Views
Citations
Will Consumers’ Learning Motivation Affect Their Brand Loyalty? Research on Moderating Role of Brand Cognition
(Articles)
Wen Li
,
Tian’e Fu
,
Ziying Huang
American Journal of Industrial and Business Management
Vol.6 No.11
,November 24, 2016
DOI:
10.4236/ajibm.2016.611101
2,629
Downloads
7,368
Views
Citations
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