Journal of Service Science and Management

Journal of Service Science and Management

ISSN Print: 1940-9893
ISSN Online: 1940-9907
www.scirp.org/journal/jssm
E-mail: jssm@scirp.org
"Brand Relationships: A Personality-Based Approach"
written by Helena M. Nobre, Kip Becker, Carlos Brito,
published by Journal of Service Science and Management, Vol.3 No.2, 2010
has been cited by the following article(s):
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[5] Cross-Cultural Brand Personality and Brand Desirability
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[6] Luxury Perfume Brands and Millenial Consumers
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[7] The Magical World of Disney: building relationships with clients from the brand personality
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[8] Cross-Cultural Brand Personality and Brand Desirability: An Empirical Approach to the Role of Culture on this Mediated Interplay
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[9] O Mundo Mágico da Disney: construindo relacionamentos com clientes a partir da personalidade de marca
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[10] Os Aspectos Relacionais do Consumo de Luxo no Brasil: O desenvolvimento da Escala de Percepção de Relacionamento de Consumidores de Luxo ea …
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[11] A Study on Purchasing Decision Factors in Relation to Department Store Cosmetic Brands of British Female in London among Age Generations
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[12] O AMOR À MARCA: UM FATOR DETERMINANTE PARA O CONSUMO DA DERMOCOSMÉTICA NA FARMÁCIA
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[13] Organizational Usage of Social Media for Corporate Reputation Management
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[14] The relational aspects of luxury consumption in Brazil: the development of a Luxury Customer Relationship Perception Scale and the analysis of brand …
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[15] Os Aspectos Relacionais do Consumo de Luxo no Brasil: O desenvolvimento da Escala de Percepção de Relacionamento de Consumidores de Luxo ea Análise da …
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[16] The relational aspects of luxury consumption in Brazil: the development of a Luxury Customer Relationship Perception Scale and the analysis of brand personality …
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[17] NewLux Brand Relationship Scale: Capturing the scope of mass-consumed luxury brand relationships
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[18] The Effects of Cultural Self-Construal and Self-Disclosure on Attachment and Relationship Satisfaction in SNS
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[19] A influência dos blogues de moda e beleza na estratégia de marketing das marcas
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[20] Sport Teams, Fans, and Twitter: The Influence of Social Media on Relationships and Branding
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[21] Sports fan relationships with soccer teams
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[22] Mature consumers' relationship with their perfume
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[23] La relación de los consumidores maduros con su perfume
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[24] Marka kişiliği, benlik uyumu ve fonksiyonel uyumun marka sadakatine etkileri: otel işletmelerine yönelik bir araştırma
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[25] La relación de los consumidores maduros con su perfume.
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[26] Factors effecting consumer brand relationship in the mobile Telecom industry of Bangladesh
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[27] The Relationship Between Brand Equity and Customers' Attitude Towards Brand Extension for High Involvement Consumer Products
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[28] Percepções de personalidade da marca na intenção de compra: uma análise comparativa entre grupos de alta e baixa renda
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[29] The Effect of Brand Experience on Loyalty in Mobile Money Services: Mediating Role of Word-of-Mouth and Customer Satisfaction
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[30] TELL ME WHAT YOU WEAR AND I WILL TELL YOU WHO YOU ARE: A STUDY OF BRAND PERSONALITY IN THE FASHION LUXURY MARKET/DIGA-ME O QUE …
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[32] DIGA-ME O QUE VESTES E TE DIREI QUEM ÉS: UM ESTUDO SOBRE A PERSONALIDADE DAS MARCAS DE MODA DE LUXO.
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[33] DIGA-ME O QUE VESTES E TE DIREI QUEM ÉS: UM ESTUDO SOBRE A PERSONALIDADE DAS MARCAS DE MODA DE LUXO
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[34] Evaluación de la incidencia de los valores culturales en la personalidad de marca. Un análisis para marcas de teléfonos móviles en estudiantes universitarios en el contexto latinoamericano
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[35] The relationship between individuals' personality and specific brand personalities
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[36] Consumers' cognitive, affective, and behavioral responses toward a firm's recovery strategies when committing a transgression
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[37] ПОДХОДЫ К ПОВЫШЕНИЮ ЭФФЕКТИВНОСТИ ИСПОЛЬЗОВАНИЯ НЕМАТЕРИАЛЬНЫХ АКТИВОВ ЭКОНОМИЧЕСКИМИ СУБЪЕКТАМИ РФ
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[38] Explain and evaluate the congruence between the brand personality and word of mouth advertising
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[39] Consumer Brand Relationships
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[41] Rodrigues Soares de Sá Marques
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[43] Gamification: Um Novo Paradigma de Criação de Valor no Mass Market
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[44] Befriending Mr. Clean: The role of anthropomorphism in consumer-brand relationships
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[47] Humanizing websites: Website personality for E-services
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[49] DIGA-ME QUEM ÉS E TE DIREI SE ME RELACIONAREI COM VOCÊ: AINFLUÊNCIA DA PERSONALIDADE DE MARCA COM CLIENTES NOMERCADO DE MODA FEMININA DE LUXO
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[50] Local Brand Development In The Context Of Regionalization And European Integration
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[51] 基于多案例扎根分析的旅游者-目的地品牌关系研究
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[52] A personalidade da marca de eventos: o caso dos festivais de música em Portugal
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[54] Intervenção psicossocial no Centro Distrital de Braga: assessoria técnica aos tribunais em matéria tutelar cível
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[55] CHAPTER TEN THE NATURE OF COMPANY IMAGE MANAGEMENT AND THE USE OF BRAND PERSONALITY IN THE SOCIAL NETWORK ENVIRONMENT
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[56] Brand personality as a predictor in the product/firm relationship as it relates to brand loyalty during periods of brand stress, catastrophic events or recalls
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[57] COMUNICAREA DE BRAND–STRATEGII NECONVEN?IONALE
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[58] Developing consumer brand relationships built to last: brand stress, catastrophic events and negative social network campaigns
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[59] Making waves: Contesting the lifestyle marketing and sponsorship of female surfers
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[60] Desenvolvimento turístico de Constancia: novas práticas
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[61] O impacto da presen?a no Facebook para as marcas de grande consumo
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[62] Brand Communication Management of Organic Products
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[63] From Mundane to Remarkable Consumption: The Transformation of Bottled Water
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[64] Sensorial brand strategies for value co-creation
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[65] A Multi-Sensory Brand-Experience: Sensorial interplay and its impact on consumers' touch behaviour
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[66] A Multi-Sensory Brand-Experience
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