"Brand Relationships: A Personality-Based Approach"
written by Helena M. Nobre, Kip Becker, Carlos Brito,
published by Journal of Service Science and Management, Vol.3 No.2, 2010
has been cited by the following article(s):
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[32] Humanizing websites: Website personality for E-services
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[34] DIGA-ME QUEM ÉS E TE DIREI SE ME RELACIONAREI COM VOCÊ: AINFLUÊNCIA DA PERSONALIDADE DE MARCA COM CLIENTES NOMERCADO DE MODA FEMININA DE LUXO
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[35] Local Brand Development In The Context Of Regionalization And European Integration
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[36] 基于多案例扎根分析的旅游者-目的地品牌关系研究
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[37] A personalidade da marca de eventos: o caso dos festivais de música em Portugal
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[39] Brand personality as a predictor in the product/firm relationship as it relates to brand loyalty during periods of brand stress, catastrophic events or recalls
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[46] From Mundane to Remarkable Consumption: The Transformation of Bottled Water
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[48] A Multi-Sensory Brand-Experience: Sensorial interplay and its impact on consumers' touch behaviour
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