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Study on the Construction of Enterprise Quality Culture for Brand Strategy

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DOI: 10.4236/ib.2012.43033    5,792 Downloads   9,302 Views   Citations

ABSTRACT

Enterprise quality culture is an important part of corporate culture, but it is often overlooked by enterprise, thus restricting quality level and quality image improvement to a large extent. In this paper, the construction of enterprise quality culture is deeply discussed, aiming at helping enterprise deeply understand the essence of quality culture, combining with brand strategy for the construction of enterprise quality culture.

Conflicts of Interest

The authors declare no conflicts of interest.

Cite this paper

Z. Gao, J. Ye and Y. Huang, "Study on the Construction of Enterprise Quality Culture for Brand Strategy," iBusiness, Vol. 4 No. 3, 2012, pp. 260-264. doi: 10.4236/ib.2012.43033.

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