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Journal
Affiliation
ISSN
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The Effect of In-Game Advertising in SNS on Brand Equity
(Articles)
Jianhua Yang
,
Meizhen Zhang
,
Zhiqin Zou
Journal of Service Science and Management
Vol.8 No.1
,February 16, 2015
DOI:
10.4236/jssm.2015.81013
4,683
Downloads
6,877
Views
Citations
The Negative Effect of Brand Attachment: How Attachment Styles Help Explain Anti-Brand Behavior
(Articles)
Yuan Yuan
,
Ming Lei
Open Journal of Business and Management
Vol.5 No.1
,January 5, 2017
DOI:
10.4236/ojbm.2017.51013
2,420
Downloads
4,891
Views
Citations
Research on the Impact of Brand Experience on Brand Love
(Articles)
Xi Zhang
American Journal of Industrial and Business Management
Vol.9 No.4
,April 18, 2019
DOI:
10.4236/ajibm.2019.94061
1,857
Downloads
4,509
Views
Citations
Moderation Effect of Perceived Benefits of Loyalty Programs on the Link between Store Attributes and Customer Loyalty
(Articles)
Santosh Kumar Alreddy
,
Dwarakanath Siriguppi
,
Mohandas J. Menon
Theoretical Economics Letters
Vol.9 No.6
,August 29, 2019
DOI:
10.4236/tel.2019.96133
1,079
Downloads
3,235
Views
Citations
Specificities, Obstacles and Limits to Building Customer Loyalty in Mountain Resort Luxury Hotels
(Articles)
Maud Tixier
Modern Economy
Vol.2 No.5
,November 25, 2011
DOI:
10.4236/me.2011.25096
5,712
Downloads
9,934
Views
Citations
Determinants of Online Banking Adoption among Ghanaian University Students
(Articles)
Benjamin B. Angenu
,
Fedelis Quansah
,
Abednego F. Okoe
Journal of Service Science and Management
Vol.8 No.2
,April 1, 2015
DOI:
10.4236/jssm.2015.82020
4,031
Downloads
5,938
Views
Citations
Validating Customer Loyalty Model Using Structural Equation Modelling in a Kenyan Hospital
(Articles)
Mahuro G. Mbuthia
,
Egondi Thaddaeus
Open Access Library Journal
Vol.2 No.4
,April 1, 2015
DOI:
10.4236/oalib.1101213
1,408
Downloads
3,712
Views
Citations
The Consumer-Private Labels Bond and the Store Loyalty: The Role of Satisfaction
(Articles)
Maryem Trabelsi
Open Journal of Business and Management
Vol.8 No.2
,January 21, 2020
DOI:
10.4236/ojbm.2020.82027
791
Downloads
2,879
Views
Citations
This article belongs to the Special Issue on
Consumer Behavior, Business and Marketing
Banking Strategies and Customer Loyalty Case of Tunisian Banks
(Articles)
Chiraz Rouissi
Open Journal of Business and Management
Vol.9 No.2
,March 31, 2021
DOI:
10.4236/ojbm.2021.92047
525
Downloads
1,936
Views
Citations
A Framework for Improving Customer Loyalty at Retailers in Jeddah City: A Case Study
(Articles)
Hemaid Alsulami
American Journal of Industrial and Business Management
Vol.11 No.9
,September 18, 2021
DOI:
10.4236/ajibm.2021.119059
538
Downloads
3,408
Views
Citations
A Study on the Impact of Logistics Service Quality on the Satisfaction and Loyalty of E-Shoppers in Egypt
(Articles)
Lobna Hafez
,
Eman Elakkad
,
Mohamed Gamil
Open Journal of Business and Management
Vol.9 No.5
,September 23, 2021
DOI:
10.4236/ojbm.2021.95133
1,576
Downloads
11,023
Views
Citations
A Study of the Attribute of Graduates and Employer Satisfaction—A Structured Elements Approach to Competence and Loyalty
(Articles)
Graciano Soares Gomes
,
Mateus de Jesus Gomes
,
Agostinho da Cunha Moniz
,
João Américo
,
Armando B. M. Afonso
,
José Adriano Marçal
Journal of Human Resource and Sustainability Studies
Vol.11 No.1
,March 9, 2023
DOI:
10.4236/jhrss.2023.111007
91
Downloads
605
Views
Citations
Domestic Travelers’ Perceived Value, Satisfaction and Loyalty Intentions
(Articles)
Ariunjargal Nergui
,
Odonchimeg Myagmarsuren
,
Khishigdalai Ulaankhuu
,
Erdenetuul Sereeter
Open Journal of Business and Management
Vol.11 No.3
,May 19, 2023
DOI:
10.4236/ojbm.2023.113058
139
Downloads
817
Views
Citations
Impact of the Bank’s Image and Reputation on Customer’s Loyalty through Customer’s Trust: A Case of Commercial Banks in Ho Chi Minh City
(Articles)
Vo Tan Phong
,
Vo Mai Duc Anh
Open Journal of Business and Management
Vol.11 No.5
,September 28, 2023
DOI:
10.4236/ojbm.2023.115145
153
Downloads
887
Views
Citations
Joint Decision of Pricing and Cross-Ruff Coupon Value under Substitute (Complement) Demand
(Articles)
Zhongguo Shi
,
Yinping Mu
American Journal of Industrial and Business Management
Vol.2 No.1
,January 18, 2012
DOI:
10.4236/ajibm.2012.21001
5,921
Downloads
10,487
Views
Citations
Interaction Mechanism and Strategy of Brand Relationship and Brand Extension
(Articles)
He Liu
,
Lili Fan
Open Journal of Business and Management
Vol.1 No.3
,October 28, 2013
DOI:
10.4236/ojbm.2013.13008
5,428
Downloads
10,331
Views
Citations
Research on Integrity Evaluation System of Food Brand Enterprises Based on the Creeds of Business Governance*
(Articles)
Xie Fan
,
Meng Yong
Open Journal of Business and Management
Vol.2 No.1
,January 16, 2014
DOI:
10.4236/ojbm.2014.21008
4,655
Downloads
7,040
Views
Citations
How to Save Brand after Crises? A Literature Review on Brand Crisis Management
(Articles)
Ming Li
,
Haiying Wei
American Journal of Industrial and Business Management
Vol.6 No.2
,February 18, 2016
DOI:
10.4236/ajibm.2016.62008
7,178
Downloads
18,405
Views
Citations
Study on Brand Mismatching toward the Acquiring Enterprise Brand Dilution—Based on a Prospective of Construal Level Theory
(Articles)
Guangmin Zhai
,
Xinhong Liang
,
Haiquan Chen
Open Journal of Business and Management
Vol.4 No.3
,July 5, 2016
DOI:
10.4236/ojbm.2016.43045
1,753
Downloads
2,438
Views
Citations
Emotional Connect between Brand and Consumer through Sensory Branding
(Articles)
Makarand Upadhyaya
American Journal of Industrial and Business Management
Vol.7 No.4
,April 6, 2017
DOI:
10.4236/ajibm.2017.74025
7,065
Downloads
12,057
Views
Citations
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