The Negative Effect of Brand Attachment: How Attachment Styles Help Explain Anti-Brand Behavior

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ISSN Print: 2329-3284
ISSN Online: 2329-3292
www.scirp.org/journal/ojbm
E-mail: ojbm@scirp.org

"The Negative Effect of Brand Attachment: How Attachment Styles Help Explain Anti-Brand Behavior"
written by Yuan Yuan, Ming Lei,
published by Open Journal of Business and Management, Vol.5 No.1, 2017

has been cited by the following article(s):

[1]	Attachment styles and customers' long‐term relationships in a service context
	International Journal of Consumer …, 2022

[2]	The Negative Side Of Brand Attachment In Producing Negative Consumer Behavior
	MIX: Jurnal Ilmiah …, 2021

[3]	The Forensic Analysis of Likelihood of Confusion among Brand Names: Case of Adidas and Abidas
	2020

[4]	Exploring the Factors that Impact on the Attitude to Purchase: A spotlight on counterfeit luxury handbags among Durban's emergent Black Middle-class Females
	2020

[5]	Exploring self-based consumer behaviour approaches to understanding demand reduction for rhino horn and ivory
	2020

[6]	Negative outcomes of positive brand relationships
	2019

[7]	Pengaruh Brand Satisfaction Terhadap Brand Trust, Brand Attachment Dan Brand Loyalty
	2017

[1]	Attachment styles and customers' long‐term relationships in a service context International Journal of Consumer Studies, 2023 DOI:10.1111/ijcs.12834

[2]	Attachment styles and customers' long‐term relationships in a service context International Journal of Consumer Studies, 2023 DOI:10.1111/ijcs.12834

[3]	Attachment styles and customers' long‐term relationships in a service context International Journal of Consumer Studies, 2022 DOI:10.1111/ijcs.12834

[4]	Negative outcomes of positive brand relationships Journal of Consumer Marketing, 2019 DOI:10.1108/JCM-07-2018-2764

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