American Journal of Industrial and Business Management

American Journal of Industrial and Business Management

ISSN Print: 2164-5167
ISSN Online: 2164-5175
www.scirp.org/journal/ajibm
E-mail: ajibm@scirp.org
"How to Save Brand after Crises? A Literature Review on Brand Crisis Management"
written by Ming Li, Haiying Wei,
published by American Journal of Industrial and Business Management, Vol.6 No.2, 2016
has been cited by the following article(s):
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[2] The Art of Survival: Tourism Businesses in Thailand Recovering from COVID-19 through Brand Management
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[3] Do brand rumors matter? The role of brand equity and response strategy to brand rumor
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[4] Interpretation of Dear Me Beauty Product Rebranding: Twitter Users Analysis
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[8] CONSUMER RESPONSIBILIZATION AGAINST MARKETPLACE RISKS DURING THE EARLY STAGES OF COVID-19 PANDEMIC
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[9] Service brand rehab: diagnosing trust repair mechanisms
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[11] Influence des parties prenantes sur l'image d'une marque
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[12] An Empirical Study of the Impact of Response Strategies and Reputation of the Company on Consumers' Purchase Intention and Negative Word of Mouth …
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[13] Managing Brand Image in a Global Context
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[14] Never easy to say “sorry”: Exploring the interplay of crisis involvement, brand image, and message appeal in developing effective corporate apologies
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[15] Advertising and Quality Improving Strategies in a Supply Chain When Facing Potential Crises
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[16] مطالعة تجربی تأثیر استراتژی‌های پاسخگویی و سطح شهرت شرکت بر قصد خرید و تبلیغات توصیه‌ای منفی مصرف‌کنندگان در زمان شکست محصول‎
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[17] Measuring Young Consumers' Response to Brand Scandals: A Brand Love Perspective
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[18] UTJECAJ KVAROVA PAMETNIH TELEFONA NA ODNOS PODUDARNOSTI MARKA-KUPAC I TRŽIŠNE VRIJEDNOSTI MARKE
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[19] A gestão da comunicação de crise e as reações dos consumidores no Facebook: um estudo sobre a Ryanair
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[20] Consumer Impressions of Sport Corruption.
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[21] Consumer impressions of sport corruption
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[22] Responsabilidade social e hipocrisia corporativa: um estudo comparativo sobre o efeito das crises de marca na atitude do consumidor
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[23] Consumer Impressions of Sport Corruption and Its Impact on Purchase Intentions
International Sport Science Congress IN COMMEMORATION, 2017
[24] 1-MA Student of Marketing Management, Department of Management, Faculty of Litrature and Humanities, University of Guilan, Iran mahshid. ma2016@ gmail …
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