Study on Brand Mismatching toward the Acquiring Enterprise Brand Dilution—Based on a Prospective of Construal Level Theory

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ISSN Print: 2329-3284
ISSN Online: 2329-3292
www.scirp.org/journal/ojbm
E-mail: ojbm@scirp.org

"Study on Brand Mismatching toward the Acquiring Enterprise Brand Dilution—Based on a Prospective of Construal Level Theory"
written by Guangmin Zhai, Xinhong Liang, Haiquan Chen,
published by Open Journal of Business and Management, Vol.4 No.3, 2016

has been cited by the following article(s):

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	The Sixth International Conference on Information …, 2021

[2]	Критика опросного подхода к анализу взаимного сходства во внешнем виде потребительских продуктов внутри одной товарной категории
	2018

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