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The Negative Effect of Brand Attachment: How Attachment Styles Help Explain Anti-Brand Behavior
(Articles)
Yuan Yuan
,
Ming Lei
Open Journal of Business and Management
Vol.5 No.1
,January 5, 2017
DOI:
10.4236/ojbm.2017.51013
2,430
Downloads
4,923
Views
Citations
Research on the Impact of Brand Experience on Brand Love
(Articles)
Xi Zhang
American Journal of Industrial and Business Management
Vol.9 No.4
,April 18, 2019
DOI:
10.4236/ajibm.2019.94061
1,869
Downloads
4,570
Views
Citations
Preliminary Study on Counterfeiting of Artemether and Artesunate Marketed in Lubumbashi
(Articles)
Pierrot Mwamba Tshilumba
,
Elie Rongorongo Kagoha
,
Valentin Bashige Chiribagula
,
Glauber Mbayo Kalubandika
,
Vianney Ntabaza Ndage
,
Trésor Sumbu Nzuzi
,
Evodie Numbi Wa Ilunga
,
Pierre Duez
,
Jean Baptiste Kalonji Ndoumba
Pharmacology & Pharmacy
Vol.7 No.5
,May 23, 2016
DOI:
10.4236/pp.2016.75024
2,538
Downloads
3,480
Views
Citations
Medical Science Turns Deadly Substances into Life Saving Ones: Snake Venom as a Treatment Option
(Articles)
Somia Gul
,
Nameera Ahmad
,
Urooba Iqbal
,
Bushra Rubab
Open Access Library Journal
Vol.2 No.3
,March 5, 2015
DOI:
10.4236/oalib.1101323
2,249
Downloads
4,190
Views
Citations
Availability of Antimalarial Medicines in Community Pharmacies of Lusaka District, Zambia: Implications on Compliance to Malaria Treatment Guidelines
(Articles)
Tadious Chimombe
,
Steward Mudenda
,
Stephen Bwalya
,
Tamara N’gona
,
Christabel Nang’andu Hikaambo
,
Webrod Mufwambi
,
Audrey Hamachila
,
Simon Nkowani
,
Busiku Hamainza
Pharmacology & Pharmacy
Vol.14 No.4
,April 17, 2023
DOI:
10.4236/pp.2023.144007
122
Downloads
866
Views
Citations
Analytical Tools and Strategic Approach to Detect Poor Quality Medicines, Identify Unknown Components, and Timely Alerts for Appropriate Measures: Case Study of Antimalarial Medicines
(Articles)
Védaste Habyalimana
,
Jérémie Kindenge Mbinze
,
Nicodème Kalenda Tshilombo
,
Amandine Dispas
,
Achille Yemoa Loconon
,
Pierre-Yves Sacré
,
Joëlle Widart
,
Pascal De Tullio
,
Stéphane Counerotte
,
Justin-Léonard Kadima Ntokamunda
,
Eric Ziemons
,
Philippe Hubert
,
Roland Marini Djang’eing’a
American Journal of Analytical Chemistry
Vol.6 No.13
,December 2, 2015
DOI:
10.4236/ajac.2015.613093
3,512
Downloads
4,698
Views
Citations
This article belongs to the Special Issue on
Liquid Chromatography
Brand Equity and Brand Loyalty in the Internet Banking Context: FIMIX-PLS Market Segmentation
(Articles)
Sandra Maria Correia Loureiro
,
Francisco Javier Miranda
Journal of Service Science and Management
Vol.4 No.4
,December 7, 2011
DOI:
10.4236/jssm.2011.44054
12,457
Downloads
22,272
Views
Citations
Joint Decision of Pricing and Cross-Ruff Coupon Value under Substitute (Complement) Demand
(Articles)
Zhongguo Shi
,
Yinping Mu
American Journal of Industrial and Business Management
Vol.2 No.1
,January 18, 2012
DOI:
10.4236/ajibm.2012.21001
5,942
Downloads
10,531
Views
Citations
Interaction Mechanism and Strategy of Brand Relationship and Brand Extension
(Articles)
He Liu
,
Lili Fan
Open Journal of Business and Management
Vol.1 No.3
,October 28, 2013
DOI:
10.4236/ojbm.2013.13008
5,439
Downloads
10,357
Views
Citations
Research on Integrity Evaluation System of Food Brand Enterprises Based on the Creeds of Business Governance*
(Articles)
Xie Fan
,
Meng Yong
Open Journal of Business and Management
Vol.2 No.1
,January 16, 2014
DOI:
10.4236/ojbm.2014.21008
4,661
Downloads
7,055
Views
Citations
How to Save Brand after Crises? A Literature Review on Brand Crisis Management
(Articles)
Ming Li
,
Haiying Wei
American Journal of Industrial and Business Management
Vol.6 No.2
,February 18, 2016
DOI:
10.4236/ajibm.2016.62008
7,199
Downloads
18,493
Views
Citations
Study on Brand Mismatching toward the Acquiring Enterprise Brand Dilution—Based on a Prospective of Construal Level Theory
(Articles)
Guangmin Zhai
,
Xinhong Liang
,
Haiquan Chen
Open Journal of Business and Management
Vol.4 No.3
,July 5, 2016
DOI:
10.4236/ojbm.2016.43045
1,760
Downloads
2,451
Views
Citations
Emotional Connect between Brand and Consumer through Sensory Branding
(Articles)
Makarand Upadhyaya
American Journal of Industrial and Business Management
Vol.7 No.4
,April 6, 2017
DOI:
10.4236/ajibm.2017.74025
7,077
Downloads
12,125
Views
Citations
Research on Influence of the Congruence of Self-Image and Brand Image on Consumers’ Citizenship Behavior
(Articles)
Wanling Huang
,
Ming Chen
Open Journal of Business and Management
Vol.6 No.1
,January 30, 2018
DOI:
10.4236/ojbm.2018.61013
1,528
Downloads
3,652
Views
Citations
Antecedents to Customer Engagement: Moderating Role of Media Richness of Brand Pages
(Articles)
Aditi Gosain
,
Mukta Srivastava
,
Deepanvita Gupta
Theoretical Economics Letters
Vol.9 No.7
,October 14, 2019
DOI:
10.4236/tel.2019.97161
849
Downloads
3,158
Views
Citations
An Empirical Study on the Influence of Atypical Visitors’ Interactive Learning on Exhibition Brand Equity
(Articles)
Wanyun Zhang
,
Xin Mai
,
Simin Huang
,
Peng Ju
iBusiness
Vol.12 No.2
,May 6, 2020
DOI:
10.4236/ib.2020.122003
657
Downloads
1,703
Views
Citations
Fashion and Brand Awareness: An Evidence-Based Approach to the Analysis of Distinctive Elements in Communication
(Articles)
Giovanni Maria Conti
,
Alessandra Mazzola
,
Martina Motta
,
Margherita Pillan
Journal of Textile Science and Technology
Vol.6 No.4
,November 4, 2020
DOI:
10.4236/jtst.2020.64015
612
Downloads
3,261
Views
Citations
Exploring the Nexus between Packaging, Quality, Equity and Loyalty in Drug Industry
(Articles)
Peter Kwasi Oppong
,
Joseph Owusu
,
Paul Hammond
,
Edmond Amissah
Open Journal of Business and Management
Vol.10 No.5
,September 7, 2022
DOI:
10.4236/ojbm.2022.105121
164
Downloads
801
Views
Citations
Brand Attitude Process of Pop-Up Ads Used in Digital Marketing
(Articles)
Osman Yetkin
,
Murat Basal
Open Journal of Social Sciences
Vol.12 No.4
,April 18, 2024
DOI:
10.4236/jss.2024.124011
36
Downloads
217
Views
Citations
Predicting Brand Perception for Fast Food Market Entry
(Articles)
Torsten Teichert
,
Tobias Effertz
,
Marina Tsoi
,
Vladislav Shchekoldin
Theoretical Economics Letters
Vol.5 No.6
,December 4, 2015
DOI:
10.4236/tel.2015.56081
5,704
Downloads
9,297
Views
Citations
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