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ISSN
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The Effect of In-Game Advertising in SNS on Brand Equity
(Articles)
Jianhua Yang
,
Meizhen Zhang
,
Zhiqin Zou
Journal of Service Science and Management
Vol.8 No.1
,February 16, 2015
DOI:
10.4236/jssm.2015.81013
4,692
Downloads
6,904
Views
Citations
Will Consumers’ Learning Motivation Affect Their Brand Loyalty? Research on Moderating Role of Brand Cognition
(Articles)
Wen Li
,
Tian’e Fu
,
Ziying Huang
American Journal of Industrial and Business Management
Vol.6 No.11
,November 24, 2016
DOI:
10.4236/ajibm.2016.611101
2,650
Downloads
7,427
Views
Citations
The Negative Effect of Brand Attachment: How Attachment Styles Help Explain Anti-Brand Behavior
(Articles)
Yuan Yuan
,
Ming Lei
Open Journal of Business and Management
Vol.5 No.1
,January 5, 2017
DOI:
10.4236/ojbm.2017.51013
2,429
Downloads
4,922
Views
Citations
Fundamental Factors in Marital Satisfaction: An Assessment of Brazilian Couples
(Articles)
Keila Rebello
,
Mauro Dias Silva Junior
,
Regina Célia Sousa Brito
Psychology
Vol.5 No.7
,May 28, 2014
DOI:
10.4236/psych.2014.57088
8,031
Downloads
11,882
Views
Citations
This article belongs to the Special Issue on
Evolutionary Psychology Research
A Study of Aging and Love in “The Bear Came over the Mountain”
(Articles)
Ping Wei
,
Yu Tang
Advances in Literary Study
Vol.3 No.2
,March 27, 2015
DOI:
10.4236/als.2015.32006
17,518
Downloads
28,120
Views
Citations
Language Genesis
(Articles)
Enrique Burunat
Advances in Anthropology
Vol.5 No.2
,March 31, 2015
DOI:
10.4236/aa.2015.52008
6,435
Downloads
10,587
Views
Citations
The Image of Talented Scholar, Beauty and Love in Vietnamese Nom Narrative Poetry
(Articles)
Guojian Xun
,
Pham Quynh Son
Open Journal of Social Sciences
Vol.5 No.5
,May 23, 2017
DOI:
10.4236/jss.2017.55017
1,372
Downloads
2,267
Views
Citations
Love as Attunement
(Articles)
Acylene Maria Cabral Ferreira
Open Journal of Philosophy
Vol.8 No.2
,March 7, 2018
DOI:
10.4236/ojpp.2018.82008
1,094
Downloads
2,705
Views
Citations
This article belongs to the Special Issue on
Human Studies
The Implications of Complicated Grief for the Sleep
(Articles)
Thiago De Almeida
Open Access Library Journal
Vol.5 No.6
,June 29, 2018
DOI:
10.4236/oalib.1104572
1,065
Downloads
2,655
Views
Citations
Relationship between Romantic Love, Narcissism, and Subjective Well-Being
(Articles)
Trương Thi Khanh Ha
,
Nguyen Huy Hoang
,
Pham Thi Yen
Open Journal of Social Sciences
Vol.6 No.9
,September 14, 2018
DOI:
10.4236/jss.2018.69013
1,130
Downloads
4,212
Views
Citations
Why Do We Love?
(Articles)
Acylene Maria Cabral Ferreira
Open Journal of Philosophy
Vol.9 No.3
,August 23, 2019
DOI:
10.4236/ojpp.2019.93023
936
Downloads
2,761
Views
Citations
Brand Equity and Brand Loyalty in the Internet Banking Context: FIMIX-PLS Market Segmentation
(Articles)
Sandra Maria Correia Loureiro
,
Francisco Javier Miranda
Journal of Service Science and Management
Vol.4 No.4
,December 7, 2011
DOI:
10.4236/jssm.2011.44054
12,457
Downloads
22,271
Views
Citations
Joint Decision of Pricing and Cross-Ruff Coupon Value under Substitute (Complement) Demand
(Articles)
Zhongguo Shi
,
Yinping Mu
American Journal of Industrial and Business Management
Vol.2 No.1
,January 18, 2012
DOI:
10.4236/ajibm.2012.21001
5,942
Downloads
10,531
Views
Citations
Interaction Mechanism and Strategy of Brand Relationship and Brand Extension
(Articles)
He Liu
,
Lili Fan
Open Journal of Business and Management
Vol.1 No.3
,October 28, 2013
DOI:
10.4236/ojbm.2013.13008
5,439
Downloads
10,356
Views
Citations
Research on Integrity Evaluation System of Food Brand Enterprises Based on the Creeds of Business Governance*
(Articles)
Xie Fan
,
Meng Yong
Open Journal of Business and Management
Vol.2 No.1
,January 16, 2014
DOI:
10.4236/ojbm.2014.21008
4,661
Downloads
7,055
Views
Citations
How to Save Brand after Crises? A Literature Review on Brand Crisis Management
(Articles)
Ming Li
,
Haiying Wei
American Journal of Industrial and Business Management
Vol.6 No.2
,February 18, 2016
DOI:
10.4236/ajibm.2016.62008
7,198
Downloads
18,490
Views
Citations
Study on Brand Mismatching toward the Acquiring Enterprise Brand Dilution—Based on a Prospective of Construal Level Theory
(Articles)
Guangmin Zhai
,
Xinhong Liang
,
Haiquan Chen
Open Journal of Business and Management
Vol.4 No.3
,July 5, 2016
DOI:
10.4236/ojbm.2016.43045
1,760
Downloads
2,451
Views
Citations
Emotional Connect between Brand and Consumer through Sensory Branding
(Articles)
Makarand Upadhyaya
American Journal of Industrial and Business Management
Vol.7 No.4
,April 6, 2017
DOI:
10.4236/ajibm.2017.74025
7,077
Downloads
12,124
Views
Citations
Research on Influence of the Congruence of Self-Image and Brand Image on Consumers’ Citizenship Behavior
(Articles)
Wanling Huang
,
Ming Chen
Open Journal of Business and Management
Vol.6 No.1
,January 30, 2018
DOI:
10.4236/ojbm.2018.61013
1,528
Downloads
3,652
Views
Citations
Antecedents to Customer Engagement: Moderating Role of Media Richness of Brand Pages
(Articles)
Aditi Gosain
,
Mukta Srivastava
,
Deepanvita Gupta
Theoretical Economics Letters
Vol.9 No.7
,October 14, 2019
DOI:
10.4236/tel.2019.97161
849
Downloads
3,158
Views
Citations
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