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Affiliation
ISSN
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Brand Equity and Brand Loyalty in the Internet Banking Context: FIMIX-PLS Market Segmentation
(Articles)
Sandra Maria Correia Loureiro
,
Francisco Javier Miranda
Journal of Service Science and Management
Vol.4 No.4
,December 7, 2011
DOI:
10.4236/jssm.2011.44054
12,423
Downloads
22,179
Views
Citations
Joint Decision of Pricing and Cross-Ruff Coupon Value under Substitute (Complement) Demand
(Articles)
Zhongguo Shi
,
Yinping Mu
American Journal of Industrial and Business Management
Vol.2 No.1
,January 18, 2012
DOI:
10.4236/ajibm.2012.21001
5,921
Downloads
10,488
Views
Citations
Interaction Mechanism and Strategy of Brand Relationship and Brand Extension
(Articles)
He Liu
,
Lili Fan
Open Journal of Business and Management
Vol.1 No.3
,October 28, 2013
DOI:
10.4236/ojbm.2013.13008
5,430
Downloads
10,335
Views
Citations
Research on Integrity Evaluation System of Food Brand Enterprises Based on the Creeds of Business Governance*
(Articles)
Xie Fan
,
Meng Yong
Open Journal of Business and Management
Vol.2 No.1
,January 16, 2014
DOI:
10.4236/ojbm.2014.21008
4,656
Downloads
7,044
Views
Citations
How to Save Brand after Crises? A Literature Review on Brand Crisis Management
(Articles)
Ming Li
,
Haiying Wei
American Journal of Industrial and Business Management
Vol.6 No.2
,February 18, 2016
DOI:
10.4236/ajibm.2016.62008
7,185
Downloads
18,420
Views
Citations
Study on Brand Mismatching toward the Acquiring Enterprise Brand Dilution—Based on a Prospective of Construal Level Theory
(Articles)
Guangmin Zhai
,
Xinhong Liang
,
Haiquan Chen
Open Journal of Business and Management
Vol.4 No.3
,July 5, 2016
DOI:
10.4236/ojbm.2016.43045
1,754
Downloads
2,441
Views
Citations
Emotional Connect between Brand and Consumer through Sensory Branding
(Articles)
Makarand Upadhyaya
American Journal of Industrial and Business Management
Vol.7 No.4
,April 6, 2017
DOI:
10.4236/ajibm.2017.74025
7,065
Downloads
12,062
Views
Citations
Antecedents to Customer Engagement: Moderating Role of Media Richness of Brand Pages
(Articles)
Aditi Gosain
,
Mukta Srivastava
,
Deepanvita Gupta
Theoretical Economics Letters
Vol.9 No.7
,October 14, 2019
DOI:
10.4236/tel.2019.97161
835
Downloads
3,121
Views
Citations
An Empirical Study on the Influence of Atypical Visitors’ Interactive Learning on Exhibition Brand Equity
(Articles)
Wanyun Zhang
,
Xin Mai
,
Simin Huang
,
Peng Ju
iBusiness
Vol.12 No.2
,May 6, 2020
DOI:
10.4236/ib.2020.122003
653
Downloads
1,689
Views
Citations
Fashion and Brand Awareness: An Evidence-Based Approach to the Analysis of Distinctive Elements in Communication
(Articles)
Giovanni Maria Conti
,
Alessandra Mazzola
,
Martina Motta
,
Margherita Pillan
Journal of Textile Science and Technology
Vol.6 No.4
,November 4, 2020
DOI:
10.4236/jtst.2020.64015
600
Downloads
3,210
Views
Citations
Exploring the Nexus between Packaging, Quality, Equity and Loyalty in Drug Industry
(Articles)
Peter Kwasi Oppong
,
Joseph Owusu
,
Paul Hammond
,
Edmond Amissah
Open Journal of Business and Management
Vol.10 No.5
,September 7, 2022
DOI:
10.4236/ojbm.2022.105121
161
Downloads
783
Views
Citations
Brand Attitude Process of Pop-Up Ads Used in Digital Marketing
(Articles)
Osman Yetkin
,
Murat Basal
Open Journal of Social Sciences
Vol.12 No.4
,April 18, 2024
DOI:
10.4236/jss.2024.124011
26
Downloads
123
Views
Citations
Predicting Brand Perception for Fast Food Market Entry
(Articles)
Torsten Teichert
,
Tobias Effertz
,
Marina Tsoi
,
Vladislav Shchekoldin
Theoretical Economics Letters
Vol.5 No.6
,December 4, 2015
DOI:
10.4236/tel.2015.56081
5,692
Downloads
9,244
Views
Citations
A Study on the Core Values of the Brand
(Articles)
Xiangyin Li
,
Cui Sun
Journal of Service Science and Management
Vol.8 No.6
,December 23, 2015
DOI:
10.4236/jssm.2015.86087
7,426
Downloads
11,427
Views
Citations
Current Situation, Problems and Countermeasures of Brand Construction of Agricultural Products in Hubei Province
(Articles)
Ming Luo
Open Journal of Business and Management
Vol.7 No.3
,June 5, 2019
DOI:
10.4236/ojbm.2019.73081
1,239
Downloads
2,814
Views
Citations
Study on the Construction of Enterprise Quality Culture for Brand Strategy
(Articles)
Zhi Gao
,
Jinfu Ye
,
Yi Huang
iBusiness
Vol.4 No.3
,September 28, 2012
DOI:
10.4236/ib.2012.43033
6,687
Downloads
11,149
Views
Citations
The Effect of Crisis Processing Capacity on Brand Crisis Reparability
(Articles)
Yi Xiao
,
Qing Li
,
Haiying Wei
Journal of Service Science and Management
Vol.7 No.5
,October 23, 2014
DOI:
10.4236/jssm.2014.75031
3,079
Downloads
4,102
Views
Citations
A Comparative Study of Competitive Brand Based on Customer-Perceived Value—Evidences from IAT
(Articles)
Yaozhong Liu
,
Qifeng Sun
Open Journal of Social Sciences
Vol.3 No.7
,July 24, 2015
DOI:
10.4236/jss.2015.37040
4,470
Downloads
7,151
Views
Citations
Study on the Influence Path of Brand Virtual Community Interaction on Customer Loyalty
(Articles)
Shupan Wang
,
Jinhua Tong
,
Danting Zhou
Open Journal of Business and Management
Vol.4 No.1
,January 25, 2016
DOI:
10.4236/ojbm.2016.41016
4,607
Downloads
6,502
Views
Citations
Private Branding Analysis with the Intervention of Marketing Efforts on Channel Competition
(Articles)
Ding Yuan
American Journal of Industrial and Business Management
Vol.6 No.2
,February 26, 2016
DOI:
10.4236/ajibm.2016.62015
4,586
Downloads
6,034
Views
Citations
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