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Brand Equity and Brand Loyalty in the Internet Banking Context: FIMIX-PLS Market Segmentation
(Articles)
Sandra Maria Correia Loureiro
,
Francisco Javier Miranda
Journal of Service Science and Management
Vol.4 No.4
,December 7, 2011
DOI:
10.4236/jssm.2011.44054
12,529
Downloads
21,071
Views
Citations
Relationship of Servant Leadership and Employee Loyalty: The Mediating Role of Employee Satisfaction
(Articles)
Donghong Ding
,
Haiyan Lu
,
Yi Song
,
Qing Lu
iBusiness
Vol.4 No.3
,September 27, 2012
DOI:
10.4236/ib.2012.43026
15,922
Downloads
27,493
Views
Citations
Service Quality Experience and Customers’ Behavioural Intentions in Active Sport Tourism
(Articles)
Anna Romiti
,
Daria Sarti
Modern Economy
Vol.7 No.12
,November 1, 2016
DOI:
10.4236/me.2016.712127
3,613
Downloads
8,128
Views
Citations
This article belongs to the Special Issue on
Marketing
A Study of Tourist Loyalty Driving Factors from Employee Satisfaction Perspective
(Articles)
Ronglin Xu
,
Jianqiong Wang
American Journal of Industrial and Business Management
Vol.6 No.12
,December 23, 2016
DOI:
10.4236/ajibm.2016.612105
2,061
Downloads
5,194
Views
Citations
Environmental Forces underneath the Innovativeness of Manufacturing Firms
(Articles)
Jeffrey Yi-Lin Forrest
,
Canchu Lin
,
Sunita Mondal
,
Reginald Tucker
Theoretical Economics Letters
Vol.9 No.5
,June 14, 2019
DOI:
10.4236/tel.2019.95088
757
Downloads
1,376
Views
Citations
Brand Loyalty in a Bertrand-Type Oligopoly Setting
(Articles)
Demetri Kantarelis
American Journal of Industrial and Business Management
Vol.9 No.12
,December 24, 2019
DOI:
10.4236/ajibm.2019.912149
827
Downloads
1,997
Views
Citations
Self-Identity and Academic Achievement among Secondary School Students in Malaysia
(Articles)
Zamli Toti
,
Shahlan Surat
,
Muhammad Syawal Amran
,
Shalinawati Ramli
Creative Education
Vol.11 No.10
,October 16, 2020
DOI:
10.4236/ce.2020.1110139
1,011
Downloads
6,662
Views
Citations
Exploring the Relationships of Experiential Value, Destination Image and Destination Loyalty: A Case of Macau Food Festival
(Articles)
Yitong Deng
,
Ying Tang
Journal of Service Science and Management
Vol.13 No.6
,December 31, 2020
DOI:
10.4236/jssm.2020.136052
1,423
Downloads
3,119
Views
Citations
Effect of Packaging on Perceived Quality and Brand Loyalty: The Mediating Role of Brand Association in Over-the-Counter Market
(Articles)
John Mensah
,
Peter Kwasi Oppong
,
Matilda Addae
Open Journal of Business and Management
Vol.10 No.1
,January 18, 2022
DOI:
10.4236/ojbm.2022.101018
759
Downloads
5,277
Views
Citations
Exploring the Nexus between Packaging, Quality, Equity and Loyalty in Drug Industry
(Articles)
Peter Kwasi Oppong
,
Joseph Owusu
,
Paul Hammond
,
Edmond Amissah
Open Journal of Business and Management
Vol.10 No.5
,September 7, 2022
DOI:
10.4236/ojbm.2022.105121
172
Downloads
758
Views
Citations
The Influence of Nationalism on Consumers Loyalty: Taking Multinational Corporations’ Sustainable Development in China as an Example
(Articles)
Bo Wu
,
Hamrila Binti Abdul Latif
,
Xiaoran Li
iBusiness
Vol.15 No.4
,December 27, 2023
DOI:
10.4236/ib.2023.154017
98
Downloads
519
Views
Citations
Internal Audit and Review of the Negative Customer Behavior
(Articles)
Jing Wu
Journal of Service Science and Management
Vol.8 No.4
,August 14, 2015
DOI:
10.4236/jssm.2015.84058
7,609
Downloads
9,340
Views
Citations
A Review of Researches Workplace Loneliness
(Articles)
Xuan Zhou
Psychology
Vol.9 No.5
,May 18, 2018
DOI:
10.4236/psych.2018.95064
2,934
Downloads
11,065
Views
Citations
A Short Comment on the Effectiveness of the “Leave with a Clean Slate” Agreements
(Articles)
Dongping Tong
Beijing Law Review
Vol.14 No.2
,June 21, 2023
DOI:
10.4236/blr.2023.142048
59
Downloads
222
Views
Citations
Cross-Border Bean Market Performance in Western Kenya and Eastern Uganda
(Articles)
Lianda Wanyonyi Mauyo
,
Jonas N. Chianu
,
Bernard Kibet Nassiuma
,
Richard Onyango Musebe
Journal of Service Science and Management
Vol.3 No.4
,December 28, 2010
DOI:
10.4236/jssm.2010.34057
6,576
Downloads
11,746
Views
Citations
An Innovative Marketing Model Based on AIDA: - A Case from E-bank Campus-marketing by China Construction Bank
(Articles)
Jiangyu Li
,
Haibo Yu
iBusiness
Vol.5 No.3B
,November 8, 2013
DOI:
10.4236/ib.2013.53B010
7,674
Downloads
11,800
Views
Citations
Internal Marketing and Marketing Effectiveness of Hotel Industry in Rivers State
(Articles)
N. Gladson Nwokah
,
Joyce Tamunosaki Briggs
Journal of Human Resource and Sustainability Studies
Vol.5 No.4
,December 12, 2017
DOI:
10.4236/jhrss.2017.54021
2,638
Downloads
7,734
Views
Citations
7 Pillars of Digital Transformation Framework for Continuous Business Growth
(Articles)
Yasaman Javadi
iBusiness
Vol.14 No.3
,September 13, 2022
DOI:
10.4236/ib.2022.143011
232
Downloads
1,524
Views
Citations
A Conceptual Framework to Unmask the Relationship between Marketing Mix Strategies, Marketing Culture and Sales Performance of Ugandan Manufacturing Firms
(Articles)
Mabel Birungi Komunda
,
Aihie Osarenkhoe
,
Daniella Fjellström
,
Justus Katusabe
,
Victor Nyongyera
Journal of Service Science and Management
Vol.16 No.6
,November 24, 2023
DOI:
10.4236/jssm.2023.166037
155
Downloads
767
Views
Citations
The Future of Marketing: How Predictive Modeling Optimizes Campaign Strategies
(Articles)
Leila Sadrnia
iBusiness
Vol.15 No.4
,December 29, 2023
DOI:
10.4236/ib.2023.154018
184
Downloads
1,028
Views
Citations
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