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Affiliation
ISSN
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Consumers’ Perceived Brand Aspiration and Its Impact on Intention to Pay Price Premium: Moderating Role of Brand Jealousy
(Articles)
S. Sreejesh
Theoretical Economics Letters
Vol.5 No.2
,April 20, 2015
DOI:
10.4236/tel.2015.52033
7,867
Downloads
11,687
Views
Citations
Research on the Influence of Conflicting Brand Crisis Information on Consumers’ Brand Attitude
(Articles)
Jiuqun He
American Journal of Industrial and Business Management
Vol.6 No.5
,May 19, 2016
DOI:
10.4236/ajibm.2016.65056
2,376
Downloads
3,933
Views
Citations
The Effect of Drama Types and Brand Familiarity on Brand Attitude in Brand Placement
(Articles)
Ziying Liu
,
Ding Pan
,
Ya Xu
American Journal of Industrial and Business Management
Vol.9 No.3
,March 14, 2019
DOI:
10.4236/ajibm.2019.93033
1,238
Downloads
2,690
Views
Citations
Analysis of the Problems, Causes and Countermeasures in the Brand Construction of the Postgraduate Entrance Examination Institutions
(Articles)
Yuanle Cheng
,
Hai Hu
Open Journal of Business and Management
Vol.8 No.2
,January 16, 2020
DOI:
10.4236/ojbm.2020.82025
1,214
Downloads
2,312
Views
Citations
The Study of Moderating Role of Social Capital in the Relationship between Development of Urban Tourism and Sustainable Urban Development (Case Study: Zahedan)
(Articles)
Masoumeh Hafiz Rezazadeh
,
Fatemeh Hashem Zehi
,
Raziye Eslami Rad
Current Urban Studies
Vol.4 No.4
,December 1, 2016
DOI:
10.4236/cus.2016.44030
1,792
Downloads
3,716
Views
Citations
Brand Relationships: A Personality-Based Approach
(Articles)
Helena M. Nobre
,
Kip Becker
,
Carlos Brito
Journal of Service Science and Management
Vol.3 No.2
,June 29, 2010
DOI:
10.4236/jssm.2010.32026
10,648
Downloads
23,391
Views
Citations
A Review of Brand Valuation Method
(Articles)
Jiangwen Huang
Journal of Service Science and Management
Vol.8 No.1
,February 4, 2015
DOI:
10.4236/jssm.2015.81008
10,424
Downloads
15,107
Views
Citations
The Effect of In-Game Advertising in SNS on Brand Equity
(Articles)
Jianhua Yang
,
Meizhen Zhang
,
Zhiqin Zou
Journal of Service Science and Management
Vol.8 No.1
,February 16, 2015
DOI:
10.4236/jssm.2015.81013
4,699
Downloads
6,916
Views
Citations
The Negative Effect of Brand Attachment: How Attachment Styles Help Explain Anti-Brand Behavior
(Articles)
Yuan Yuan
,
Ming Lei
Open Journal of Business and Management
Vol.5 No.1
,January 5, 2017
DOI:
10.4236/ojbm.2017.51013
2,431
Downloads
4,933
Views
Citations
Research on the Impact of Brand Experience on Brand Love
(Articles)
Xi Zhang
American Journal of Industrial and Business Management
Vol.9 No.4
,April 18, 2019
DOI:
10.4236/ajibm.2019.94061
1,876
Downloads
4,593
Views
Citations
Moderation Effect of Perceived Benefits of Loyalty Programs on the Link between Store Attributes and Customer Loyalty
(Articles)
Santosh Kumar Alreddy
,
Dwarakanath Siriguppi
,
Mohandas J. Menon
Theoretical Economics Letters
Vol.9 No.6
,August 29, 2019
DOI:
10.4236/tel.2019.96133
1,096
Downloads
3,302
Views
Citations
Specificities, Obstacles and Limits to Building Customer Loyalty in Mountain Resort Luxury Hotels
(Articles)
Maud Tixier
Modern Economy
Vol.2 No.5
,November 25, 2011
DOI:
10.4236/me.2011.25096
5,736
Downloads
9,984
Views
Citations
Determinants of Online Banking Adoption among Ghanaian University Students
(Articles)
Benjamin B. Angenu
,
Fedelis Quansah
,
Abednego F. Okoe
Journal of Service Science and Management
Vol.8 No.2
,April 1, 2015
DOI:
10.4236/jssm.2015.82020
4,042
Downloads
5,988
Views
Citations
Validating Customer Loyalty Model Using Structural Equation Modelling in a Kenyan Hospital
(Articles)
Mahuro G. Mbuthia
,
Egondi Thaddaeus
Open Access Library Journal
Vol.2 No.4
,April 1, 2015
DOI:
10.4236/oalib.1101213
1,417
Downloads
3,769
Views
Citations
The Consumer-Private Labels Bond and the Store Loyalty: The Role of Satisfaction
(Articles)
Maryem Trabelsi
Open Journal of Business and Management
Vol.8 No.2
,January 21, 2020
DOI:
10.4236/ojbm.2020.82027
811
Downloads
2,968
Views
Citations
This article belongs to the Special Issue on
Consumer Behavior, Business and Marketing
Banking Strategies and Customer Loyalty Case of Tunisian Banks
(Articles)
Chiraz Rouissi
Open Journal of Business and Management
Vol.9 No.2
,March 31, 2021
DOI:
10.4236/ojbm.2021.92047
533
Downloads
1,974
Views
Citations
A Framework for Improving Customer Loyalty at Retailers in Jeddah City: A Case Study
(Articles)
Hemaid Alsulami
American Journal of Industrial and Business Management
Vol.11 No.9
,September 18, 2021
DOI:
10.4236/ajibm.2021.119059
553
Downloads
3,488
Views
Citations
A Study on the Impact of Logistics Service Quality on the Satisfaction and Loyalty of E-Shoppers in Egypt
(Articles)
Lobna Hafez
,
Eman Elakkad
,
Mohamed Gamil
Open Journal of Business and Management
Vol.9 No.5
,September 23, 2021
DOI:
10.4236/ojbm.2021.95133
1,619
Downloads
11,285
Views
Citations
A Study of the Attribute of Graduates and Employer Satisfaction—A Structured Elements Approach to Competence and Loyalty
(Articles)
Graciano Soares Gomes
,
Mateus de Jesus Gomes
,
Agostinho da Cunha Moniz
,
João Américo
,
Armando B. M. Afonso
,
José Adriano Marçal
Journal of Human Resource and Sustainability Studies
Vol.11 No.1
,March 9, 2023
DOI:
10.4236/jhrss.2023.111007
99
Downloads
659
Views
Citations
Domestic Travelers’ Perceived Value, Satisfaction and Loyalty Intentions
(Articles)
Ariunjargal Nergui
,
Odonchimeg Myagmarsuren
,
Khishigdalai Ulaankhuu
,
Erdenetuul Sereeter
Open Journal of Business and Management
Vol.11 No.3
,May 19, 2023
DOI:
10.4236/ojbm.2023.113058
142
Downloads
849
Views
Citations
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