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Affiliation
ISSN
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A Conceptual Framework to Unmask the Relationship between Marketing Mix Strategies, Marketing Culture and Sales Performance of Ugandan Manufacturing Firms
(Articles)
Mabel Birungi Komunda
,
Aihie Osarenkhoe
,
Daniella Fjellström
,
Justus Katusabe
,
Victor Nyongyera
Journal of Service Science and Management
Vol.16 No.6
,November 24, 2023
DOI:
10.4236/jssm.2023.166037
144
Downloads
712
Views
Citations
The Future of Marketing: How Predictive Modeling Optimizes Campaign Strategies
(Articles)
Leila Sadrnia
iBusiness
Vol.15 No.4
,December 29, 2023
DOI:
10.4236/ib.2023.154018
168
Downloads
945
Views
Citations
The Effect of Consumer Attitude on the Effect of Social Media Marketing on Hospital Promotion Activities through Content Marketing
(Articles)
Busra Yuceer
,
Omer Faruk Sarkbay
,
Murat Basal
Open Journal of Social Sciences
Vol.12 No.2
,February 27, 2024
DOI:
10.4236/jss.2024.122021
90
Downloads
363
Views
Citations
Digital Marketing on LinkedIn: In-Depth Strategies for Lead Generation
(Articles)
Serveh Saeidi
,
Svend Hollensen
American Journal of Industrial and Business Management
Vol.14 No.5
,May 9, 2024
DOI:
10.4236/ajibm.2024.145033
69
Downloads
342
Views
Citations
On Line Media Market and New Advertising Agencies: Analysis of an Italian Case
(Articles)
Simone Guercini
Journal of Service Science and Management
Vol.2 No.2
,June 17, 2009
DOI:
10.4236/jssm.2009.22015
5,911
Downloads
10,958
Views
Citations
The Tourist Harassment Based on the Marketing
(Articles)
Ji Wen
,
Yina Li
American Journal of Industrial and Business Management
Vol.5 No.3
,March 18, 2015
DOI:
10.4236/ajibm.2015.53012
5,158
Downloads
6,530
Views
Citations
Self-Construal and Its Implications for Marketing
(Articles)
Kun Gai
Open Journal of Social Sciences
Vol.6 No.5
,May 29, 2018
DOI:
10.4236/jss.2018.65020
1,559
Downloads
5,487
Views
Citations
Research on the Effect of 4C + 2S to Customer Perceived Value in Scene Marketing of Clothing Industry in China
(Articles)
Yuan Wang
Open Journal of Business and Management
Vol.8 No.2
,March 5, 2020
DOI:
10.4236/ojbm.2020.82037
1,210
Downloads
3,098
Views
Citations
Strategies to Cultivate Generation Z Talent in Marketing under the Big Data Era
(Articles)
Fan Mo
Open Access Library Journal
Vol.9 No.1
,January 6, 2022
DOI:
10.4236/oalib.1108157
238
Downloads
1,521
Views
Citations
Food Marketing and Its Influence on Peoples’ Perception of Health
(Articles)
Samantha Willis
Open Journal of Social Sciences
Vol.10 No.11
,October 28, 2022
DOI:
10.4236/jss.2022.1011034
263
Downloads
1,990
Views
Citations
This article belongs to the Special Issue on
Health and Social Sciences
A Literature Review on Consumer’s Complaining Behavior and Dissatisfaction: Implication of Marketing Strategies with Special Reference to the Online Retail Sector
(Articles)
Komal
Open Journal of Business and Management
Vol.9 No.2
,February 25, 2021
DOI:
10.4236/ojbm.2021.92027
846
Downloads
6,735
Views
Citations
This article belongs to the Special Issue on
Business Administration and Management
Entrepreneurial Activity, Entry and Persistence of Firms: Econometric Analysis Based on Count Data
(Articles)
Syoum Negassi
,
Ghasem A. Shiri
Technology and Investment
Vol.3 No.2
,May 29, 2012
DOI:
10.4236/ti.2012.32012
3,798
Downloads
6,711
Views
Citations
Mechanism Analysis of Coal Mine Entrepreneurial Social Capital
(Articles)
Ping Wang
,
Wei Shi
Technology and Investment
Vol.3 No.3
,August 31, 2012
DOI:
10.4236/ti.2012.33021
4,913
Downloads
6,965
Views
Citations
Relationship between Entrepreneurial Orientation, Firm Resources, SME Branding and Firm’s Performance: Is Innovation the Missing Link?
(Articles)
Muhammad Haroon Hafeez
,
Mohd Noor Mohd Shariff
,
Halim bin Mad Lazim
American Journal of Industrial and Business Management
Vol.2 No.4
,October 31, 2012
DOI:
10.4236/ajibm.2012.24020
8,286
Downloads
15,782
Views
Citations
Developing Entrepreneurial Curriculum in Indonesian Islamic Higher Education: A Transformation Process
(Articles)
Achmad Room Fitrianto
,
Abd A’la
Creative Education
Vol.5 No.24
,December 30, 2014
DOI:
10.4236/ce.2014.524232
3,705
Downloads
4,874
Views
Citations
Research on the Entrepreneurial-Oriented English Teaching Reform in Vocational Colleges
(Articles)
Yunxia Yan
,
Nan Zhao
Creative Education
Vol.6 No.11
,June 30, 2015
DOI:
10.4236/ce.2015.611120
3,511
Downloads
4,173
Views
Citations
Research on Model Construction of Innovation and Entrepreneurship Education in Domestic Colleges
(Articles)
Zibu Zhou
Creative Education
Vol.7 No.4
,April 22, 2016
DOI:
10.4236/ce.2016.74068
2,131
Downloads
3,674
Views
Citations
Regulatory Role of TQM between the Marketing Orientation, Entrepreneurial Orientation and the Organizational Performance and Competitiveness
(Articles)
Abdulrahman Alsughayir
American Journal of Industrial and Business Management
Vol.6 No.5
,May 31, 2016
DOI:
10.4236/ajibm.2016.65061
2,751
Downloads
4,630
Views
Citations
Power and Control in Knowledge-Intensive Firms: Post-Bureaucratic Firms and Enterprise Culture
(Articles)
Samuel Osei-Nimo
,
Imani Silver Kyaruzi
Open Access Library Journal
Vol.2 No.10
,October 29, 2015
DOI:
10.4236/oalib.1101952
1,103
Downloads
2,160
Views
Citations
Does Venture Capital Investment Lead to a Change in Start-Ups’ Intellectual Property Strategies?
(Articles)
Philipp Sandner
,
Christa Dufter
,
Richard Geibel
American Journal of Industrial and Business Management
Vol.6 No.12
,December 26, 2016
DOI:
10.4236/ajibm.2016.612107
1,870
Downloads
3,714
Views
Citations
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