The Tourist Harassment Based on the Marketing

Ji Wen, Yina Li

Jinan University, Guangdong, China.

DOI: 10.4236/ajibm.2015.53012                

Abstract

The marketing innovation includes not only the innovation of production quality, but also the innovation of service. According to the foreign literatures and the past solution of tourist harassment, this paper emphasizes the importance of tourist harassment. “No harassment” can be a bright spot of destination marketing. The purpose of this paper is to propose a new and novel solution for destination marketing in a different prospect. The situation without production innovation can be promoted by the idea of traveling with no harassment.

Keywords

Marketing, Tourist, Harassment, Tourist Destination

Conflicts of Interest

The authors declare no conflicts of interest.

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