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ISSN
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The Effect of In-Game Advertising in SNS on Brand Equity
(Articles)
Jianhua Yang
,
Meizhen Zhang
,
Zhiqin Zou
Journal of Service Science and Management
Vol.8 No.1
,February 16, 2015
DOI:
10.4236/jssm.2015.81013
4,700
Downloads
6,441
Views
Citations
Will Consumers’ Learning Motivation Affect Their Brand Loyalty? Research on Moderating Role of Brand Cognition
(Articles)
Wen Li
,
Tian’e Fu
,
Ziying Huang
American Journal of Industrial and Business Management
Vol.6 No.11
,November 24, 2016
DOI:
10.4236/ajibm.2016.611101
2,667
Downloads
7,087
Views
Citations
The Negative Effect of Brand Attachment: How Attachment Styles Help Explain Anti-Brand Behavior
(Articles)
Yuan Yuan
,
Ming Lei
Open Journal of Business and Management
Vol.5 No.1
,January 5, 2017
DOI:
10.4236/ojbm.2017.51013
2,434
Downloads
4,788
Views
Citations
Fundamental Factors in Marital Satisfaction: An Assessment of Brazilian Couples
(Articles)
Keila Rebello
,
Mauro Dias Silva Junior
,
Regina Célia Sousa Brito
Psychology
Vol.5 No.7
,May 28, 2014
DOI:
10.4236/psych.2014.57088
8,037
Downloads
10,722
Views
Citations
This article belongs to the Special Issue on
Evolutionary Psychology Research
A Study of Aging and Love in “The Bear Came over the Mountain”
(Articles)
Ping Wei
,
Yu Tang
Advances in Literary Study
Vol.3 No.2
,March 27, 2015
DOI:
10.4236/als.2015.32006
17,533
Downloads
20,007
Views
Citations
Language Genesis
(Articles)
Enrique Burunat
Advances in Anthropology
Vol.5 No.2
,March 31, 2015
DOI:
10.4236/aa.2015.52008
6,442
Downloads
10,354
Views
Citations
The Image of Talented Scholar, Beauty and Love in Vietnamese Nom Narrative Poetry
(Articles)
Guojian Xun
,
Pham Quynh Son
Open Journal of Social Sciences
Vol.5 No.5
,May 23, 2017
DOI:
10.4236/jss.2017.55017
1,377
Downloads
2,127
Views
Citations
Love as Attunement
(Articles)
Acylene Maria Cabral Ferreira
Open Journal of Philosophy
Vol.8 No.2
,March 7, 2018
DOI:
10.4236/ojpp.2018.82008
1,096
Downloads
2,561
Views
Citations
This article belongs to the Special Issue on
Human Studies
The Implications of Complicated Grief for the Sleep
(Articles)
Thiago De Almeida
Open Access Library Journal
Vol.5 No.6
,June 29, 2018
DOI:
10.4236/oalib.1104572
1,072
Downloads
2,399
Views
Citations
Relationship between Romantic Love, Narcissism, and Subjective Well-Being
(Articles)
Trương Thi Khanh Ha
,
Nguyen Huy Hoang
,
Pham Thi Yen
Open Journal of Social Sciences
Vol.6 No.9
,September 14, 2018
DOI:
10.4236/jss.2018.69013
1,152
Downloads
3,992
Views
Citations
Why Do We Love?
(Articles)
Acylene Maria Cabral Ferreira
Open Journal of Philosophy
Vol.9 No.3
,August 23, 2019
DOI:
10.4236/ojpp.2019.93023
949
Downloads
2,543
Views
Citations
Brand Equity and Brand Loyalty in the Internet Banking Context: FIMIX-PLS Market Segmentation
(Articles)
Sandra Maria Correia Loureiro
,
Francisco Javier Miranda
Journal of Service Science and Management
Vol.4 No.4
,December 7, 2011
DOI:
10.4236/jssm.2011.44054
12,489
Downloads
20,995
Views
Citations
Joint Decision of Pricing and Cross-Ruff Coupon Value under Substitute (Complement) Demand
(Articles)
Zhongguo Shi
,
Yinping Mu
American Journal of Industrial and Business Management
Vol.2 No.1
,January 18, 2012
DOI:
10.4236/ajibm.2012.21001
5,959
Downloads
9,916
Views
Citations
Interaction Mechanism and Strategy of Brand Relationship and Brand Extension
(Articles)
He Liu
,
Lili Fan
Open Journal of Business and Management
Vol.1 No.3
,October 28, 2013
DOI:
10.4236/ojbm.2013.13008
5,446
Downloads
9,846
Views
Citations
Research on Integrity Evaluation System of Food Brand Enterprises Based on the Creeds of Business Governance*
(Articles)
Xie Fan
,
Meng Yong
Open Journal of Business and Management
Vol.2 No.1
,January 16, 2014
DOI:
10.4236/ojbm.2014.21008
4,662
Downloads
7,058
Views
Citations
How to Save Brand after Crises? A Literature Review on Brand Crisis Management
(Articles)
Ming Li
,
Haiying Wei
American Journal of Industrial and Business Management
Vol.6 No.2
,February 18, 2016
DOI:
10.4236/ajibm.2016.62008
7,223
Downloads
17,796
Views
Citations
Study on Brand Mismatching toward the Acquiring Enterprise Brand Dilution—Based on a Prospective of Construal Level Theory
(Articles)
Guangmin Zhai
,
Xinhong Liang
,
Haiquan Chen
Open Journal of Business and Management
Vol.4 No.3
,July 5, 2016
DOI:
10.4236/ojbm.2016.43045
1,761
Downloads
2,386
Views
Citations
Emotional Connect between Brand and Consumer through Sensory Branding
(Articles)
Makarand Upadhyaya
American Journal of Industrial and Business Management
Vol.7 No.4
,April 6, 2017
DOI:
10.4236/ajibm.2017.74025
7,091
Downloads
11,737
Views
Citations
Research on Influence of the Congruence of Self-Image and Brand Image on Consumers’ Citizenship Behavior
(Articles)
Wanling Huang
,
Ming Chen
Open Journal of Business and Management
Vol.6 No.1
,January 30, 2018
DOI:
10.4236/ojbm.2018.61013
1,537
Downloads
3,322
Views
Citations
Antecedents to Customer Engagement: Moderating Role of Media Richness of Brand Pages
(Articles)
Aditi Gosain
,
Mukta Srivastava
,
Deepanvita Gupta
Theoretical Economics Letters
Vol.9 No.7
,October 14, 2019
DOI:
10.4236/tel.2019.97161
858
Downloads
2,945
Views
Citations
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