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ISSN
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The Effect of Consumer Attitude on the Effect of Social Media Marketing on Hospital Promotion Activities through Content Marketing
(Articles)
Busra Yuceer
,
Omer Faruk Sarkbay
,
Murat Basal
Open Journal of Social Sciences
Vol.12 No.2
,February 27, 2024
DOI:
10.4236/jss.2024.122021
99
Downloads
421
Views
Citations
Digital Marketing on LinkedIn: In-Depth Strategies for Lead Generation
(Articles)
Serveh Saeidi
,
Svend Hollensen
American Journal of Industrial and Business Management
Vol.14 No.5
,May 9, 2024
DOI:
10.4236/ajibm.2024.145033
97
Downloads
442
Views
Citations
On Line Media Market and New Advertising Agencies: Analysis of an Italian Case
(Articles)
Simone Guercini
Journal of Service Science and Management
Vol.2 No.2
,June 17, 2009
DOI:
10.4236/jssm.2009.22015
5,919
Downloads
10,982
Views
Citations
The Tourist Harassment Based on the Marketing
(Articles)
Ji Wen
,
Yina Li
American Journal of Industrial and Business Management
Vol.5 No.3
,March 18, 2015
DOI:
10.4236/ajibm.2015.53012
5,166
Downloads
6,564
Views
Citations
Self-Construal and Its Implications for Marketing
(Articles)
Kun Gai
Open Journal of Social Sciences
Vol.6 No.5
,May 29, 2018
DOI:
10.4236/jss.2018.65020
1,561
Downloads
5,523
Views
Citations
Research on the Effect of 4C + 2S to Customer Perceived Value in Scene Marketing of Clothing Industry in China
(Articles)
Yuan Wang
Open Journal of Business and Management
Vol.8 No.2
,March 5, 2020
DOI:
10.4236/ojbm.2020.82037
1,241
Downloads
3,156
Views
Citations
Strategies to Cultivate Generation Z Talent in Marketing under the Big Data Era
(Articles)
Fan Mo
Open Access Library Journal
Vol.9 No.1
,January 6, 2022
DOI:
10.4236/oalib.1108157
239
Downloads
1,540
Views
Citations
Food Marketing and Its Influence on Peoples’ Perception of Health
(Articles)
Samantha Willis
Open Journal of Social Sciences
Vol.10 No.11
,October 28, 2022
DOI:
10.4236/jss.2022.1011034
265
Downloads
2,028
Views
Citations
This article belongs to the Special Issue on
Health and Social Sciences
A Literature Review on Consumer’s Complaining Behavior and Dissatisfaction: Implication of Marketing Strategies with Special Reference to the Online Retail Sector
(Articles)
Komal
Open Journal of Business and Management
Vol.9 No.2
,February 25, 2021
DOI:
10.4236/ojbm.2021.92027
861
Downloads
6,808
Views
Citations
This article belongs to the Special Issue on
Business Administration and Management
Going Viral for a Greener Future: How to Harness the Power of Active Viral Marketing in Green Product Campaigns
(Articles)
Serveh Saeidi
,
Svend Hollensen
American Journal of Industrial and Business Management
Vol.13 No.12
,December 21, 2023
DOI:
10.4236/ajibm.2023.1312077
149
Downloads
540
Views
Citations
Analysis of Service Processes Characteristics across a Range of Enterprises
(Articles)
John Maleyeff
Journal of Service Science and Management
Vol.2 No.1
,March 21, 2009
DOI:
10.4236/jssm.2009.21004
12,154
Downloads
18,468
Views
Citations
Study of Green Behavior with a Focus on Mexican Individuals
(Articles)
Eva CONRAUD-KOELLNER
,
Luis Arturo RIVAS-TOVAR
iBusiness
Vol.1 No.2
,December 18, 2009
DOI:
10.4236/ib.2009.12016
7,774
Downloads
12,346
Views
Citations
Internet-Future Business Development Focus
(Articles)
Xiang Fang
,
Yangping Zhou
American Journal of Industrial and Business Management
Vol.2 No.3
,June 15, 2012
DOI:
10.4236/ajibm.2012.23011
7,817
Downloads
13,517
Views
Citations
Explanatory Models of Change of Consumer Behavior Applied to Social Marketing
(Articles)
Nayeli Manzano
,
Luis Rivas
,
George Bonilla
iBusiness
Vol.4 No.3
,September 28, 2012
DOI:
10.4236/ib.2012.43031
8,781
Downloads
13,629
Views
Citations
Manufacturer-Dealer Relationships. The Influence of Trust and Commitment to Technological Interface Adoption
(Articles)
José R. Concha
Modern Economy
Vol.4 No.9A
,August 26, 2013
DOI:
10.4236/me.2013.49A003
6,273
Downloads
8,172
Views
Citations
This article belongs to the Special Issue on
Marketing Management
Modeling the Customer Satisfaction Influence on the Long Term Sales: Example with Leading OTC Analgesics INN on National Market
(Articles)
Guenka Petrova
,
Nikolay Mateev
,
Dimitar Barumov
,
Lily Peikova
,
Maria Dimitrova
,
Manoela Manova
Modern Economy
Vol.4 No.9
,September 5, 2013
DOI:
10.4236/me.2013.49060
3,907
Downloads
6,229
Views
Citations
Selling Politics? How the Traits of Salespeople Manifest Themselves in Irish Politicians
(Articles)
Dónal Ó Mearáin
,
Roger Sherlock
,
John Hogan
Open Journal of Political Science
Vol.3 No.4
,October 30, 2013
DOI:
10.4236/ojps.2013.34024
4,334
Downloads
7,518
Views
Citations
A Study on Consumer Behavior of Commercial Health and Fitness Club—A Case of Consumers in Liverpool
(Articles)
Wen Zhang
,
Yuhong Li
American Journal of Industrial and Business Management
Vol.4 No.1
,January 26, 2014
DOI:
10.4236/ajibm.2014.41010
14,566
Downloads
20,597
Views
Citations
Turnitin Adoption and Application at a HEI: A Developmental Approach
(Articles)
Juliet Stoltenkamp
,
Martha Kabaka
Creative Education
Vol.5 No.12
,June 26, 2014
DOI:
10.4236/ce.2014.512118
3,933
Downloads
5,131
Views
Citations
This article belongs to the Special Issue on
Adoption and Use of Technology in Education
Marketing Accountability: Defining Expectations and Measuring Outcomes
(Letter to the Editor)
David W. Stewart
Open Journal of Business and Management
Vol.2 No.3
,July 2, 2014
DOI:
10.4236/ojbm.2014.23019
3,930
Downloads
5,372
Views
Citations
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