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An Innovative Marketing Model Based on AIDA: - A Case from E-bank Campus-marketing by China Construction Bank
(Articles)
Jiangyu Li
,
Haibo Yu
iBusiness
Vol.5 No.3B
,November 8, 2013
DOI:
10.4236/ib.2013.53B010
7,633
Downloads
11,727
Views
Citations
Internal Marketing and Marketing Effectiveness of Hotel Industry in Rivers State
(Articles)
N. Gladson Nwokah
,
Joyce Tamunosaki Briggs
Journal of Human Resource and Sustainability Studies
Vol.5 No.4
,December 12, 2017
DOI:
10.4236/jhrss.2017.54021
2,632
Downloads
7,707
Views
Citations
7 Pillars of Digital Transformation Framework for Continuous Business Growth
(Articles)
Yasaman Javadi
iBusiness
Vol.14 No.3
,September 13, 2022
DOI:
10.4236/ib.2022.143011
225
Downloads
1,487
Views
Citations
A Conceptual Framework to Unmask the Relationship between Marketing Mix Strategies, Marketing Culture and Sales Performance of Ugandan Manufacturing Firms
(Articles)
Mabel Birungi Komunda
,
Aihie Osarenkhoe
,
Daniella Fjellström
,
Justus Katusabe
,
Victor Nyongyera
Journal of Service Science and Management
Vol.16 No.6
,November 24, 2023
DOI:
10.4236/jssm.2023.166037
150
Downloads
736
Views
Citations
The Future of Marketing: How Predictive Modeling Optimizes Campaign Strategies
(Articles)
Leila Sadrnia
iBusiness
Vol.15 No.4
,December 29, 2023
DOI:
10.4236/ib.2023.154018
177
Downloads
994
Views
Citations
The Effect of Consumer Attitude on the Effect of Social Media Marketing on Hospital Promotion Activities through Content Marketing
(Articles)
Busra Yuceer
,
Omer Faruk Sarkbay
,
Murat Basal
Open Journal of Social Sciences
Vol.12 No.2
,February 27, 2024
DOI:
10.4236/jss.2024.122021
94
Downloads
394
Views
Citations
Digital Marketing on LinkedIn: In-Depth Strategies for Lead Generation
(Articles)
Serveh Saeidi
,
Svend Hollensen
American Journal of Industrial and Business Management
Vol.14 No.5
,May 9, 2024
DOI:
10.4236/ajibm.2024.145033
89
Downloads
396
Views
Citations
On Line Media Market and New Advertising Agencies: Analysis of an Italian Case
(Articles)
Simone Guercini
Journal of Service Science and Management
Vol.2 No.2
,June 17, 2009
DOI:
10.4236/jssm.2009.22015
5,915
Downloads
10,967
Views
Citations
The Tourist Harassment Based on the Marketing
(Articles)
Ji Wen
,
Yina Li
American Journal of Industrial and Business Management
Vol.5 No.3
,March 18, 2015
DOI:
10.4236/ajibm.2015.53012
5,162
Downloads
6,542
Views
Citations
Self-Construal and Its Implications for Marketing
(Articles)
Kun Gai
Open Journal of Social Sciences
Vol.6 No.5
,May 29, 2018
DOI:
10.4236/jss.2018.65020
1,561
Downloads
5,505
Views
Citations
Research on the Effect of 4C + 2S to Customer Perceived Value in Scene Marketing of Clothing Industry in China
(Articles)
Yuan Wang
Open Journal of Business and Management
Vol.8 No.2
,March 5, 2020
DOI:
10.4236/ojbm.2020.82037
1,226
Downloads
3,128
Views
Citations
Strategies to Cultivate Generation Z Talent in Marketing under the Big Data Era
(Articles)
Fan Mo
Open Access Library Journal
Vol.9 No.1
,January 6, 2022
DOI:
10.4236/oalib.1108157
238
Downloads
1,532
Views
Citations
Food Marketing and Its Influence on Peoples’ Perception of Health
(Articles)
Samantha Willis
Open Journal of Social Sciences
Vol.10 No.11
,October 28, 2022
DOI:
10.4236/jss.2022.1011034
263
Downloads
2,010
Views
Citations
This article belongs to the Special Issue on
Health and Social Sciences
A Literature Review on Consumer’s Complaining Behavior and Dissatisfaction: Implication of Marketing Strategies with Special Reference to the Online Retail Sector
(Articles)
Komal
Open Journal of Business and Management
Vol.9 No.2
,February 25, 2021
DOI:
10.4236/ojbm.2021.92027
848
Downloads
6,772
Views
Citations
This article belongs to the Special Issue on
Business Administration and Management
Expanding the Exploration of Civil Law in New France, beyond Quebec to Acadie: 1608-1867
(Articles)
C. Mark Macneill
Beijing Law Review
Vol.12 No.4
,December 20, 2021
DOI:
10.4236/blr.2021.124063
199
Downloads
1,172
Views
Citations
Going Viral for a Greener Future: How to Harness the Power of Active Viral Marketing in Green Product Campaigns
(Articles)
Serveh Saeidi
,
Svend Hollensen
American Journal of Industrial and Business Management
Vol.13 No.12
,December 21, 2023
DOI:
10.4236/ajibm.2023.1312077
147
Downloads
526
Views
Citations
On the Conceptual and Civilization Frames in René Descartes’ Physical Works
(Articles)
Paolo Bussotti
,
Raffaele Pisano
Advances in Historical Studies
Vol.2 No.3
,September 25, 2013
DOI:
10.4236/ahs.2013.23015
5,397
Downloads
9,032
Views
Citations
Videography in the 21
st
Century Higher Education: Insights and Propositions from the Entrepreneurship Discipline
(Articles)
Gospel Oparaocha
,
Daniil Pokidko
,
Raymond Adagbon
,
Erkki Sutinen
Creative Education
Vol.5 No.13
,July 25, 2014
DOI:
10.4236/ce.2014.513137
3,119
Downloads
4,475
Views
Citations
Sleep in the Work of Marcos José Salgado, Author of the First Book of Physiology in the Americas, Published in 1727
(Articles)
Gonzalo Flores
,
Carlos Manuel Fernández-Sánchez
,
Alejandro Valdes-Cruz
,
Julio Cesar Morales-Medina
Advances in Historical Studies
Vol.4 No.5
,December 29, 2015
DOI:
10.4236/ahs.2015.45026
3,824
Downloads
4,777
Views
Citations
Scientific Expressions in Abolfaraj Rouni’s Anthology
(Articles)
Mohammad Reza Najjarian
Open Journal of Modern Linguistics
Vol.6 No.5
,October 14, 2016
DOI:
10.4236/ojml.2016.65034
1,517
Downloads
2,377
Views
Citations
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