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DOI
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Journal
Affiliation
ISSN
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Exploring the Identification and Effects of “Opinion Leader” under Different Information Release Strategies
(Articles)
Si Yang
Social Networking
Vol.7 No.3
,July 23, 2018
DOI:
10.4236/sn.2018.73013
764
Downloads
1,750
Views
Citations
On the Advertising of an Event: A Mathematical Approach
(Articles)
Rosa Ferrentino
,
Carmine Boniello
Applied Mathematics
Vol.8 No.11
,November 28, 2017
DOI:
10.4236/am.2017.811119
1,033
Downloads
2,094
Views
Citations
An Exploratory Study on the Electronic Word of Mouth Communication in Promoting Brands in the Online Platforms
(Articles)
B. N. Malar Selvi
,
J. Edwin Thomson
Intelligent Information Management
Vol.8 No.5
,September 30, 2016
DOI:
10.4236/iim.2016.85010
3,132
Downloads
9,409
Views
Citations
Exploring the Utility of Word of Mouth Advertisement in Improving Product Sales: The Case of Selected Companies in the Kumasi Metropolis of Ghana
(Articles)
Maud Schall
,
Patrick Lebene Adonoo
,
Seth Christopher Yaw Appiah
Advances in Applied Sociology
Vol.9 No.6
,June 27, 2019
DOI:
10.4236/aasoci.2019.96018
778
Downloads
2,498
Views
Citations
Development of Word-of-Mouth Elasticity Measures for Tourism Product Categories
(Articles)
Yimiao Chen
,
Fangyi Liu
,
Li-Ming Ho
,
Tom M. Y. Lin
Psychology
Vol.3 No.9
,September 25, 2012
DOI:
10.4236/psych.2012.39109
4,741
Downloads
8,208
Views
Citations
Effect of Service Quality and Brand Image on Repurchase Intention through Word of Mouth at Budget Hotels Airy Rooms
(Articles)
Heri Prabowo
,
Widji Astuti
,
Harianto Respati
Open Journal of Business and Management
Vol.8 No.1
,December 23, 2019
DOI:
10.4236/ojbm.2020.81012
3,632
Downloads
9,022
Views
Citations
This article belongs to the Special Issue on
Consumer Behavior, Business and Marketing
Provide Consumers with What They Want on Word of Mouth Forums
(Articles)
Yan Liu
,
Dahai Dong
,
Robert E. Burnkant
iBusiness
Vol.5 No.1A
,March 29, 2013
DOI:
10.4236/ib.2013.51A007
5,815
Downloads
9,168
Views
Citations
This article belongs to the Special Issue on
E-Commerce
Procedural Justice and Customer Post-Complaint Behaviour in Fast Food Firms in Port Harcourt, Nigeria
(Articles)
Gibson Chituru Ogonu
,
N. Gladson Nwokah
,
Beatrice Chinyere Acee-Eke
American Journal of Industrial and Business Management
Vol.9 No.2
,February 28, 2019
DOI:
10.4236/ajibm.2019.92026
700
Downloads
2,808
Views
Citations
Distributive Justice and Customer Post-Complaint Behaviour of Fast Food Industry in Rivers State, Nigeria
(Articles)
Gibson Chituru Ogonu
,
N. Gladson Nwokah
,
Beatrice Chinyere Acee-Eke
Journal of Service Science and Management
Vol.12 No.3
,March 20, 2019
DOI:
10.4236/jssm.2019.123019
1,191
Downloads
2,790
Views
Citations
The Influence of Relationship Quality on Electronic Word of Mouth for Mobile Review Site Users in Saudi Arabia Market
(Articles)
Fathia Mohammed Issa
iBusiness
Vol.13 No.4
,November 4, 2021
DOI:
10.4236/ib.2021.134010
311
Downloads
1,984
Views
Citations
Effects of Social Media Marketing on Brand Awareness Based on the Stimulus Organism Response Model in Developing Countries
(Articles)
Inonge Lilembalemba
,
Jackson Phiri
Open Journal of Business and Management
Vol.12 No.1
,January 31, 2024
DOI:
10.4236/ojbm.2024.121035
104
Downloads
612
Views
Citations
A Study on Online Purchasing Behavior in JD.com
(Articles)
Duan Ge
Open Journal of Business and Management
Vol.10 No.1
,January 29, 2022
DOI:
10.4236/ojbm.2022.101027
356
Downloads
2,206
Views
Citations
Cooperative Learning Online in Higher Education. Second Experience at Roma Tre University, Italy
(Articles)
Concetta La Rocca
Open Journal of Social Sciences
Vol.3 No.4
,April 8, 2015
DOI:
10.4236/jss.2015.34011
3,587
Downloads
5,376
Views
Citations
Online Shopping and Customers’ Satisfaction in Lagos State, Nigeria
(Articles)
Omoneye O. Olasanmi
American Journal of Industrial and Business Management
Vol.9 No.6
,June 30, 2019
DOI:
10.4236/ajibm.2019.96095
7,233
Downloads
17,608
Views
Citations
Attitude of Hungarian Parents in Transylvania towards Media Phenomena (Online Abuse, Addiction) in Relation to Their Children
(Articles)
Habil Kinga Bakk-Miklósi
Psychology
Vol.11 No.12
,December 29, 2020
DOI:
10.4236/psych.2020.1112126
226
Downloads
612
Views
Citations
The Chancellor’s New Robes: Online Education
(Articles)
Stan Braude
,
Jon Merrill
Creative Education
Vol.4 No.7B
,July 16, 2013
DOI:
10.4236/ce.2013.47A2009
4,790
Downloads
7,171
Views
Citations
This article belongs to the Special Issue on
Higher Education
Requirements Quality Online Courses
(Articles)
Dragan Damjanović
Intelligent Information Management
Vol.6 No.3
,April 29, 2014
DOI:
10.4236/iim.2014.63010
3,401
Downloads
4,921
Views
Citations
Andragogy and Engagement in Online Learning: Tenets and Solutions
(Articles)
Barry Chametzky
Creative Education
Vol.5 No.10
,June 19, 2014
DOI:
10.4236/ce.2014.510095
10,333
Downloads
18,226
Views
Citations
Internet and Social Networks: On the Need to Be Online
(Articles)
Caetano da Providência Santos Diniz
,
Elisângela Cláudia de Medeiros Moreira
Psychology
Vol.6 No.5
,April 3, 2015
DOI:
10.4236/psych.2015.65049
5,004
Downloads
6,452
Views
Citations
Study on Customer-Perceived Value of Online Clothing Brands
(Articles)
Yuling Bai
,
Cong Li
,
Jishun Niu
American Journal of Industrial and Business Management
Vol.6 No.8
,August 31, 2016
DOI:
10.4236/ajibm.2016.68088
4,289
Downloads
8,842
Views
Citations
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