Login
Login
切换导航
Home
Articles
Journals
Books
News
About
Services
Submit
Home
Journal
Articles
Journals A-Z
Browse Subjects
Biomedical & Life Sci.
Business & Economics
Chemistry & Materials Sci.
Computer Sci. & Commun.
Earth & Environmental Sci.
Engineering
Medicine & Healthcare
Physics & Mathematics
Social Sci. & Humanities
Browse Subjects
Biomedical & Life Sciences
Business & Economics
Chemistry & Materials Science
Computer Science & Communications
Earth & Environmental Sciences
Engineering
Medicine & Healthcare
Physics & Mathematics
Social Sciences & Humanities
Publish with us
Paper Submission
Information for Authors
Peer-Review Resources
Open Special Issues
Open Access Statement
Frequently Asked Questions
Publish with us
Paper Submission
Information for Authors
Peer-Review Resources
Open Special Issues
Open Access Statement
Frequently Asked Questions
Follow SCIRP
Contact us
+1 323-425-8868
customer@scirp.org
+86 18163351462(WhatsApp)
1655362766
Paper Publishing WeChat
Complete Matching
Editorial Board
Show/Hide Options
Show/Hide Options
All
Title
Abstract
Keywords
DOI
Author
Journal
Affiliation
ISSN
Subject
Brand Relationships: A Personality-Based Approach
(Articles)
Helena M. Nobre
,
Kip Becker
,
Carlos Brito
Journal of Service Science and Management
Vol.3 No.2
,June 29, 2010
DOI:
10.4236/jssm.2010.32026
10,620
Downloads
23,319
Views
Citations
Analysis of the Value of Brand Equity from the Perspective of Consumer Psychology
(Articles)
Lintong Jiao
Open Journal of Social Sciences
Vol.6 No.12
,December 17, 2018
DOI:
10.4236/jss.2018.612007
1,371
Downloads
3,253
Views
Citations
Interaction Mechanism and Strategy of Brand Relationship and Brand Extension
(Articles)
He Liu
,
Lili Fan
Open Journal of Business and Management
Vol.1 No.3
,October 28, 2013
DOI:
10.4236/ojbm.2013.13008
5,431
Downloads
10,336
Views
Citations
Analysis of the Problems, Causes and Countermeasures in the Brand Construction of the Postgraduate Entrance Examination Institutions
(Articles)
Yuanle Cheng
,
Hai Hu
Open Journal of Business and Management
Vol.8 No.2
,January 16, 2020
DOI:
10.4236/ojbm.2020.82025
1,206
Downloads
2,282
Views
Citations
Effect of Packaging on Perceived Quality and Brand Loyalty: The Mediating Role of Brand Association in Over-the-Counter Market
(Articles)
John Mensah
,
Peter Kwasi Oppong
,
Matilda Addae
Open Journal of Business and Management
Vol.10 No.1
,January 18, 2022
DOI:
10.4236/ojbm.2022.101018
680
Downloads
5,177
Views
Citations
Study on the Construction of Enterprise Quality Culture for Brand Strategy
(Articles)
Zhi Gao
,
Jinfu Ye
,
Yi Huang
iBusiness
Vol.4 No.3
,September 28, 2012
DOI:
10.4236/ib.2012.43033
6,687
Downloads
11,150
Views
Citations
Brand Equity and Brand Loyalty in the Internet Banking Context: FIMIX-PLS Market Segmentation
(Articles)
Sandra Maria Correia Loureiro
,
Francisco Javier Miranda
Journal of Service Science and Management
Vol.4 No.4
,December 7, 2011
DOI:
10.4236/jssm.2011.44054
12,425
Downloads
22,182
Views
Citations
Exploring the Nexus between Packaging, Quality, Equity and Loyalty in Drug Industry
(Articles)
Peter Kwasi Oppong
,
Joseph Owusu
,
Paul Hammond
,
Edmond Amissah
Open Journal of Business and Management
Vol.10 No.5
,September 7, 2022
DOI:
10.4236/ojbm.2022.105121
161
Downloads
784
Views
Citations
The Influence of Brand Image Congruence, Relationship Type and Self-Construal on Consumers’ Purchase Intention
(Articles)
Shenghong Ye
,
Guobin Wu
Open Journal of Business and Management
Vol.4 No.3
,July 28, 2016
DOI:
10.4236/ojbm.2016.43058
2,167
Downloads
4,430
Views
Citations
Effect of Service Quality and Brand Image on Repurchase Intention through Word of Mouth at Budget Hotels Airy Rooms
(Articles)
Heri Prabowo
,
Widji Astuti
,
Harianto Respati
Open Journal of Business and Management
Vol.8 No.1
,December 23, 2019
DOI:
10.4236/ojbm.2020.81012
3,665
Downloads
9,108
Views
Citations
This article belongs to the Special Issue on
Consumer Behavior, Business and Marketing
The Impact of Cause-Related Marketing Strategies on Switching Intentions: An Applied Study on Private Education Service
(Articles)
Mona Abdelreheem
,
Mohamed A. Ragheb
,
Passent Tantawi
Open Access Library Journal
Vol.8 No.7
,July 12, 2021
DOI:
10.4236/oalib.1107489
194
Downloads
951
Views
Citations
Foreign Brand Admiration, Product Perceived Quality and Consumer Behaviour in Nigeria
(Articles)
Alfa Abubakar
,
Hadiza Saidu Abubakar
,
Cross Ogohi Daniel
Open Journal of Business and Management
Vol.11 No.5
,September 27, 2023
DOI:
10.4236/ojbm.2023.115141
119
Downloads
513
Views
Citations
Associations Between Dispositional Humility and Social Relationship Quality
(Articles)
Annette Susanne Peters
,
Wade Clinton Rowat
,
Megan Kathleen Johnson
Psychology
Vol.2 No.3
,June 29, 2011
DOI:
10.4236/psych.2011.23025
9,087
Downloads
15,848
Views
Citations
Mindfulness and the Quality of Romantic Relationships: Is It All about Well-Being?
(Articles)
Peter M. Forster
Open Journal of Social Sciences
Vol.5 No.5
,May 10, 2017
DOI:
10.4236/jss.2017.55005
1,607
Downloads
3,723
Views
Citations
This article belongs to the Special Issue on
Kinship, Marriage and Family
Love Styles in Couple Relationships: A Literature Review
(Articles)
Rosalba Raffagnino
,
Luisa Puddu
Open Journal of Social Sciences
Vol.6 No.12
,December 29, 2018
DOI:
10.4236/jss.2018.612027
2,677
Downloads
22,416
Views
Citations
Did You Sleep Well, Darling?—Link between Sleep Quality and Relationship Quality
(Articles)
Angelika Anita Schlarb
,
Merle Claßen
,
E.-S. Schuster
,
Frank Neuner
,
Martin Hautzinger
Health
Vol.7 No.12
,December 29, 2015
DOI:
10.4236/health.2015.712190
3,242
Downloads
4,818
Views
Citations
Supplier Relationship Management: Small, Non-Replaceable Suppliers and Close Customer-Supplier Relationships
(Articles)
Gerhard Lechner
Open Journal of Business and Management
Vol.7 No.3
,July 26, 2019
DOI:
10.4236/ojbm.2019.73099
1,361
Downloads
4,259
Views
Citations
This article belongs to the Special Issue on
Business Economics
Effects of Fairness and Relationship Quality on Relational Behavior
(Articles)
Zafer Kamil Berkman
American Journal of Industrial and Business Management
Vol.10 No.7
,July 15, 2020
DOI:
10.4236/ajibm.2020.107079
438
Downloads
1,423
Views
Citations
A Personalized Cloud Services Recommendation Based on Cooperative Relationship between Services
(Articles)
Chengwen Zhang
,
Jiali Bian
,
Bo Cheng
,
Lingfei Li
Journal of Software Engineering and Applications
Vol.6 No.12
,December 5, 2013
DOI:
10.4236/jsea.2013.612074
4,395
Downloads
6,956
Views
Citations
Manufacturer and Distributor’s Performance Measurement: A Case Study of Small-Scale Manufacturing Company in Lagos Nigeria
(Articles)
Samuel Dayo Odusina
Open Journal of Business and Management
Vol.10 No.3
,May 9, 2022
DOI:
10.4236/ojbm.2022.103060
101
Downloads
755
Views
Citations
<
1
2
3
...
>
Follow SCIRP
Contact us
+1 323-425-8868
customer@scirp.org
+86 18163351462(WhatsApp)
1655362766
Paper Publishing WeChat
Free SCIRP Newsletters
Home
Journals A-Z
Subject
Books
Sitemap
Contact Us
About SCIRP
Publication Fees
For Authors
Peer-Review Issues
Special Issues
News
Service
Manuscript Tracking System
Subscription
Translation & Proofreading
FAQ
Volume & Issue
Policies
Open Access
Publication Ethics
Preservation
Retraction
Privacy Policy
Copyright © 2006-2024 Scientific Research Publishing Inc. All Rights Reserved.
Top