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ISSN
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Study on the Spillover Effects of Overseas Brand Crises
(Articles)
Qing Li
,
Zheng Jiang
Journal of Service Science and Management
Vol.10 No.4
,August 16, 2017
DOI:
10.4236/jssm.2017.104031
1,018
Downloads
1,908
Views
Citations
Analysis of Factors Influencing the Strategic Choice of Brand Architecture
(Articles)
Cancan Lu
Open Journal of Social Sciences
Vol.2 No.9
,August 26, 2014
DOI:
10.4236/jss.2014.29005
6,881
Downloads
8,493
Views
Citations
Analysis of the Value of Brand Equity from the Perspective of Consumer Psychology
(Articles)
Lintong Jiao
Open Journal of Social Sciences
Vol.6 No.12
,December 17, 2018
DOI:
10.4236/jss.2018.612007
1,366
Downloads
3,244
Views
Citations
Research and Countermeasures of Management of the High-Level Overseas Talents
(Articles)
Liangyu Wang
Open Journal of Social Sciences
Vol.2 No.9
,August 26, 2014
DOI:
10.4236/jss.2014.29001
4,359
Downloads
5,306
Views
Citations
International Crises, Characterization of Contagion and Social Well-Being in Developing Countries: A Theoretical Model
(Articles)
Giscard Assoumou Ella
Theoretical Economics Letters
Vol.4 No.1
,February 18, 2014
DOI:
10.4236/tel.2014.41011
3,311
Downloads
5,563
Views
Citations
Disequilibrium Pricing—Greek Euro Crisis
(Articles)
Frederick Betz
Theoretical Economics Letters
Vol.4 No.9
,December 22, 2014
DOI:
10.4236/tel.2014.49113
3,129
Downloads
4,012
Views
Citations
An Econophysics Model of Financial Bubbles
(Articles)
Bodo Herzog
Natural Science
Vol.7 No.1
,January 29, 2015
DOI:
10.4236/ns.2015.71006
3,437
Downloads
5,182
Views
Citations
Municipalities, Innovation and Resilience
(Articles)
Merdan Seker
,
Emmanuel Muller
Open Journal of Business and Management
Vol.11 No.6
,November 28, 2023
DOI:
10.4236/ojbm.2023.116181
46
Downloads
169
Views
Citations
Volatility Analysis and Cryptocurrency Interconnections
(Articles)
Maria-Cristina Zwak-Cantoriu
,
Lucian Claudiu Anghel
Theoretical Economics Letters
Vol.14 No.2
,April 16, 2024
DOI:
10.4236/tel.2024.142025
23
Downloads
105
Views
Citations
Consumers’ Perceived Brand Aspiration and Its Impact on Intention to Pay Price Premium: Moderating Role of Brand Jealousy
(Articles)
S. Sreejesh
Theoretical Economics Letters
Vol.5 No.2
,April 20, 2015
DOI:
10.4236/tel.2015.52033
7,846
Downloads
11,615
Views
Citations
Research on the Influence of Conflicting Brand Crisis Information on Consumers’ Brand Attitude
(Articles)
Jiuqun He
American Journal of Industrial and Business Management
Vol.6 No.5
,May 19, 2016
DOI:
10.4236/ajibm.2016.65056
2,363
Downloads
3,898
Views
Citations
RETRACTED:
The Influence Factors of Brand Loyalty: Mobile Phone Industry
(Articles)
Zyeinyelkhaan Khundyz
American Journal of Industrial and Business Management
Vol.8 No.6
,June 27, 2018
DOI:
10.4236/ajibm.2018.86108
1,731
Downloads
6,362
Views
Citations
The Effect of Drama Types and Brand Familiarity on Brand Attitude in Brand Placement
(Articles)
Ziying Liu
,
Ding Pan
,
Ya Xu
American Journal of Industrial and Business Management
Vol.9 No.3
,March 14, 2019
DOI:
10.4236/ajibm.2019.93033
1,225
Downloads
2,654
Views
Citations
Analysis of the Problems, Causes and Countermeasures in the Brand Construction of the Postgraduate Entrance Examination Institutions
(Articles)
Yuanle Cheng
,
Hai Hu
Open Journal of Business and Management
Vol.8 No.2
,January 16, 2020
DOI:
10.4236/ojbm.2020.82025
1,204
Downloads
2,275
Views
Citations
Effect of Packaging on Perceived Quality and Brand Loyalty: The Mediating Role of Brand Association in Over-the-Counter Market
(Articles)
John Mensah
,
Peter Kwasi Oppong
,
Matilda Addae
Open Journal of Business and Management
Vol.10 No.1
,January 18, 2022
DOI:
10.4236/ojbm.2022.101018
670
Downloads
5,133
Views
Citations
Brand Relationships: A Personality-Based Approach
(Articles)
Helena M. Nobre
,
Kip Becker
,
Carlos Brito
Journal of Service Science and Management
Vol.3 No.2
,June 29, 2010
DOI:
10.4236/jssm.2010.32026
10,613
Downloads
23,304
Views
Citations
A Review of Brand Valuation Method
(Articles)
Jiangwen Huang
Journal of Service Science and Management
Vol.8 No.1
,February 4, 2015
DOI:
10.4236/jssm.2015.81008
10,400
Downloads
15,011
Views
Citations
The Effect of In-Game Advertising in SNS on Brand Equity
(Articles)
Jianhua Yang
,
Meizhen Zhang
,
Zhiqin Zou
Journal of Service Science and Management
Vol.8 No.1
,February 16, 2015
DOI:
10.4236/jssm.2015.81013
4,681
Downloads
6,873
Views
Citations
Will Consumers’ Learning Motivation Affect Their Brand Loyalty? Research on Moderating Role of Brand Cognition
(Articles)
Wen Li
,
Tian’e Fu
,
Ziying Huang
American Journal of Industrial and Business Management
Vol.6 No.11
,November 24, 2016
DOI:
10.4236/ajibm.2016.611101
2,623
Downloads
7,354
Views
Citations
The Negative Effect of Brand Attachment: How Attachment Styles Help Explain Anti-Brand Behavior
(Articles)
Yuan Yuan
,
Ming Lei
Open Journal of Business and Management
Vol.5 No.1
,January 5, 2017
DOI:
10.4236/ojbm.2017.51013
2,420
Downloads
4,889
Views
Citations
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