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A Review of Brand Valuation Method
(Articles)
Jiangwen Huang
Journal of Service Science and Management
Vol.8 No.1
,February 4, 2015
DOI:
10.4236/jssm.2015.81008
10,400
Downloads
15,015
Views
Citations
Analysis of Factors Influencing the Strategic Choice of Brand Architecture
(Articles)
Cancan Lu
Open Journal of Social Sciences
Vol.2 No.9
,August 26, 2014
DOI:
10.4236/jss.2014.29005
6,881
Downloads
8,494
Views
Citations
Analysis of the Value of Brand Equity from the Perspective of Consumer Psychology
(Articles)
Lintong Jiao
Open Journal of Social Sciences
Vol.6 No.12
,December 17, 2018
DOI:
10.4236/jss.2018.612007
1,370
Downloads
3,251
Views
Citations
Consumers’ Perceived Brand Aspiration and Its Impact on Intention to Pay Price Premium: Moderating Role of Brand Jealousy
(Articles)
S. Sreejesh
Theoretical Economics Letters
Vol.5 No.2
,April 20, 2015
DOI:
10.4236/tel.2015.52033
7,848
Downloads
11,618
Views
Citations
Research on the Influence of Conflicting Brand Crisis Information on Consumers’ Brand Attitude
(Articles)
Jiuqun He
American Journal of Industrial and Business Management
Vol.6 No.5
,May 19, 2016
DOI:
10.4236/ajibm.2016.65056
2,363
Downloads
3,899
Views
Citations
RETRACTED:
The Influence Factors of Brand Loyalty: Mobile Phone Industry
(Articles)
Zyeinyelkhaan Khundyz
American Journal of Industrial and Business Management
Vol.8 No.6
,June 27, 2018
DOI:
10.4236/ajibm.2018.86108
1,731
Downloads
6,362
Views
Citations
The Effect of Drama Types and Brand Familiarity on Brand Attitude in Brand Placement
(Articles)
Ziying Liu
,
Ding Pan
,
Ya Xu
American Journal of Industrial and Business Management
Vol.9 No.3
,March 14, 2019
DOI:
10.4236/ajibm.2019.93033
1,227
Downloads
2,656
Views
Citations
Analysis of the Problems, Causes and Countermeasures in the Brand Construction of the Postgraduate Entrance Examination Institutions
(Articles)
Yuanle Cheng
,
Hai Hu
Open Journal of Business and Management
Vol.8 No.2
,January 16, 2020
DOI:
10.4236/ojbm.2020.82025
1,205
Downloads
2,277
Views
Citations
Effect of Packaging on Perceived Quality and Brand Loyalty: The Mediating Role of Brand Association in Over-the-Counter Market
(Articles)
John Mensah
,
Peter Kwasi Oppong
,
Matilda Addae
Open Journal of Business and Management
Vol.10 No.1
,January 18, 2022
DOI:
10.4236/ojbm.2022.101018
673
Downloads
5,154
Views
Citations
The Market Effects of Patent Litigation
(Articles)
Matthew D. Henry
Technology and Investment
Vol.4 No.1
,February 26, 2013
DOI:
10.4236/ti.2013.41007
6,723
Downloads
10,020
Views
Citations
Reallocating the Right to Choose the Delivery Grade in Futures Markets
(Articles)
Shantaram Hegde
,
Sankarshan Basu
,
Sunil K. Parameswaran
Theoretical Economics Letters
Vol.9 No.4
,March 29, 2019
DOI:
10.4236/tel.2019.94048
857
Downloads
1,603
Views
Citations
This article belongs to the Special Issue on
Financial Derivatives
Characterization and Valuation of a Clay Soil Sampled in Londéla-Kayes in the Republic of Congo
(Articles)
Roger Makosso Voula
,
Flora Zita Mpissi Diamouangana
,
Joseph-Marie Moutou
,
Vivien Igore Banzouzi Samba
,
Mozalin Paul Foutou
,
Julien Placide Ngoma
J. of Minerals and Materials Characterization and Eng.
Vol.9 No.2
,February 10, 2021
DOI:
10.4236/jmmce.2021.92009
395
Downloads
1,361
Views
Citations
Characterization of the Clay Collected in the Locality of Dolisie in Congo-Brazzaville
(Articles)
Rarahu Nursie Mboho Oba
,
Grace Mazel Ifo
,
Erman Eloge Nzaba Madila
,
Flora Zita Mpissi Diamouangana
,
Thierry Vila
,
Mozalin Paul Foutou
,
Joseph-Marie Moutou
J. of Minerals and Materials Characterization and Eng.
Vol.10 No.2
,February 11, 2022
DOI:
10.4236/jmmce.2022.102007
195
Downloads
908
Views
Citations
Brand Relationships: A Personality-Based Approach
(Articles)
Helena M. Nobre
,
Kip Becker
,
Carlos Brito
Journal of Service Science and Management
Vol.3 No.2
,June 29, 2010
DOI:
10.4236/jssm.2010.32026
10,613
Downloads
23,305
Views
Citations
The Effect of In-Game Advertising in SNS on Brand Equity
(Articles)
Jianhua Yang
,
Meizhen Zhang
,
Zhiqin Zou
Journal of Service Science and Management
Vol.8 No.1
,February 16, 2015
DOI:
10.4236/jssm.2015.81013
4,684
Downloads
6,878
Views
Citations
Will Consumers’ Learning Motivation Affect Their Brand Loyalty? Research on Moderating Role of Brand Cognition
(Articles)
Wen Li
,
Tian’e Fu
,
Ziying Huang
American Journal of Industrial and Business Management
Vol.6 No.11
,November 24, 2016
DOI:
10.4236/ajibm.2016.611101
2,626
Downloads
7,362
Views
Citations
The Negative Effect of Brand Attachment: How Attachment Styles Help Explain Anti-Brand Behavior
(Articles)
Yuan Yuan
,
Ming Lei
Open Journal of Business and Management
Vol.5 No.1
,January 5, 2017
DOI:
10.4236/ojbm.2017.51013
2,420
Downloads
4,891
Views
Citations
Research on the Impact of Brand Experience on Brand Love
(Articles)
Xi Zhang
American Journal of Industrial and Business Management
Vol.9 No.4
,April 18, 2019
DOI:
10.4236/ajibm.2019.94061
1,857
Downloads
4,513
Views
Citations
Valuing Watershed Services in Mexico’s Temperate Forests
(Articles)
Yeon-Su Kim
,
Jose Navar-Chaidez
,
Gustavo Perez-Verdin
,
Ramon Silva-Flores
Modern Economy
Vol.2 No.5
,November 25, 2011
DOI:
10.4236/me.2011.25085
4,672
Downloads
7,857
Views
Citations
Valuation of Mineral Resources in Selected Financial and Accounting Systems
(Articles)
Robert Uberman
Natural Resources
Vol.5 No.9
,July 31, 2014
DOI:
10.4236/nr.2014.59045
6,971
Downloads
9,935
Views
Citations
This article belongs to the Special Issue on
Mineral Resource
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