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ISSN
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Private Branding Analysis with the Intervention of Marketing Efforts on Channel Competition
(Articles)
Ding Yuan
American Journal of Industrial and Business Management
Vol.6 No.2
,February 26, 2016
DOI:
10.4236/ajibm.2016.62015
4,586
Downloads
6,034
Views
Citations
Analysis of Factors Influencing the Strategic Choice of Brand Architecture
(Articles)
Cancan Lu
Open Journal of Social Sciences
Vol.2 No.9
,August 26, 2014
DOI:
10.4236/jss.2014.29005
6,881
Downloads
8,498
Views
Citations
Analysis of the Value of Brand Equity from the Perspective of Consumer Psychology
(Articles)
Lintong Jiao
Open Journal of Social Sciences
Vol.6 No.12
,December 17, 2018
DOI:
10.4236/jss.2018.612007
1,371
Downloads
3,253
Views
Citations
Consumers’ Perceived Brand Aspiration and Its Impact on Intention to Pay Price Premium: Moderating Role of Brand Jealousy
(Articles)
S. Sreejesh
Theoretical Economics Letters
Vol.5 No.2
,April 20, 2015
DOI:
10.4236/tel.2015.52033
7,849
Downloads
11,621
Views
Citations
Research on the Influence of Conflicting Brand Crisis Information on Consumers’ Brand Attitude
(Articles)
Jiuqun He
American Journal of Industrial and Business Management
Vol.6 No.5
,May 19, 2016
DOI:
10.4236/ajibm.2016.65056
2,364
Downloads
3,901
Views
Citations
RETRACTED:
The Influence Factors of Brand Loyalty: Mobile Phone Industry
(Articles)
Zyeinyelkhaan Khundyz
American Journal of Industrial and Business Management
Vol.8 No.6
,June 27, 2018
DOI:
10.4236/ajibm.2018.86108
1,732
Downloads
6,365
Views
Citations
The Effect of Drama Types and Brand Familiarity on Brand Attitude in Brand Placement
(Articles)
Ziying Liu
,
Ding Pan
,
Ya Xu
American Journal of Industrial and Business Management
Vol.9 No.3
,March 14, 2019
DOI:
10.4236/ajibm.2019.93033
1,229
Downloads
2,660
Views
Citations
Analysis of the Problems, Causes and Countermeasures in the Brand Construction of the Postgraduate Entrance Examination Institutions
(Articles)
Yuanle Cheng
,
Hai Hu
Open Journal of Business and Management
Vol.8 No.2
,January 16, 2020
DOI:
10.4236/ojbm.2020.82025
1,205
Downloads
2,279
Views
Citations
Effect of Packaging on Perceived Quality and Brand Loyalty: The Mediating Role of Brand Association in Over-the-Counter Market
(Articles)
John Mensah
,
Peter Kwasi Oppong
,
Matilda Addae
Open Journal of Business and Management
Vol.10 No.1
,January 18, 2022
DOI:
10.4236/ojbm.2022.101018
679
Downloads
5,165
Views
Citations
Brand Relationships: A Personality-Based Approach
(Articles)
Helena M. Nobre
,
Kip Becker
,
Carlos Brito
Journal of Service Science and Management
Vol.3 No.2
,June 29, 2010
DOI:
10.4236/jssm.2010.32026
10,618
Downloads
23,315
Views
Citations
A Review of Brand Valuation Method
(Articles)
Jiangwen Huang
Journal of Service Science and Management
Vol.8 No.1
,February 4, 2015
DOI:
10.4236/jssm.2015.81008
10,403
Downloads
15,023
Views
Citations
The Effect of In-Game Advertising in SNS on Brand Equity
(Articles)
Jianhua Yang
,
Meizhen Zhang
,
Zhiqin Zou
Journal of Service Science and Management
Vol.8 No.1
,February 16, 2015
DOI:
10.4236/jssm.2015.81013
4,684
Downloads
6,878
Views
Citations
Will Consumers’ Learning Motivation Affect Their Brand Loyalty? Research on Moderating Role of Brand Cognition
(Articles)
Wen Li
,
Tian’e Fu
,
Ziying Huang
American Journal of Industrial and Business Management
Vol.6 No.11
,November 24, 2016
DOI:
10.4236/ajibm.2016.611101
2,629
Downloads
7,368
Views
Citations
The Negative Effect of Brand Attachment: How Attachment Styles Help Explain Anti-Brand Behavior
(Articles)
Yuan Yuan
,
Ming Lei
Open Journal of Business and Management
Vol.5 No.1
,January 5, 2017
DOI:
10.4236/ojbm.2017.51013
2,420
Downloads
4,892
Views
Citations
Research on the Impact of Brand Experience on Brand Love
(Articles)
Xi Zhang
American Journal of Industrial and Business Management
Vol.9 No.4
,April 18, 2019
DOI:
10.4236/ajibm.2019.94061
1,859
Downloads
4,520
Views
Citations
Receptor binding specificity and sequence comparison of a novel avian-origin H7N9 virus in China
(Articles)
Wei Hu
Journal of Biomedical Science and Engineering
Vol.6 No.5
,May 25, 2013
DOI:
10.4236/jbise.2013.65068
3,135
Downloads
5,068
Views
Citations
Performance Characteristics of ELISA to Detect Bovine Viral Diarrhea Virus (BVDV) Antibodies Using Colostrum
(Articles)
Caitlin J. Jenvey
,
Andrew M. Weir
,
Michael P. Reichel
,
Peter D. Cockcroft
Open Journal of Veterinary Medicine
Vol.5 No.2
,February 13, 2015
DOI:
10.4236/ojvm.2015.52006
3,900
Downloads
5,088
Views
Citations
The Specificity of a Diagnostic FDG-PET Study Is a Function of the Patient and the Location
(Articles)
Michael L. Goris
Open Journal of Medical Imaging
Vol.8 No.4
,December 18, 2018
DOI:
10.4236/ojmi.2018.84013
1,135
Downloads
1,927
Views
Citations
Evaluation of Two Serological Screening Kits for Hepatitis C Virus Infection at the Regional Blood Transfusion Center of Ouagadougou, Burkina Faso
(Articles)
Arzouma Paul Yooda
,
Koumpingnin Nebie
,
Juliette Tranchot-Diallo
,
Salam Sawadogo
,
Moutanou Modeste Judes Zeye
,
Abdoul-Guaniyi Sawadogo
,
Abdou Azaque Zoure
,
Dinanibè Kambire
,
Serge Sawadogo
,
Seimbou Zalla
,
Yetema Dieudonné Yonli
,
Abibou Simpore
,
Sibiri Nana
,
Ashmed Chèickh Bachirou Nana
,
Anita Pierrette Siritie
,
Fiffou Yougbare
,
Sonia Ba-Nébhane Sontie
,
Alain Konseybo
,
Jean Etienne Koanda
,
Oury Sanou
,
Jacques Simpore
Advances in Infectious Diseases
Vol.10 No.5
,November 2, 2020
DOI:
10.4236/aid.2020.105019
435
Downloads
1,722
Views
Citations
Laboratory Experience: Comparison of Bovine Catalase Activity of Liver and Heart with the Support of Cell Phone Videos
(Articles)
Chiara Scarpello Alvarez
,
Isabel Burgos
,
Carlos Stella
,
Laura Álvarez
Open Access Library Journal
Vol.9 No.7
,July 25, 2022
DOI:
10.4236/oalib.1108984
45
Downloads
308
Views
Citations
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