TITLE:
Service Quality Experience and Customers’ Behavioural Intentions in Active Sport Tourism
AUTHORS:
Anna Romiti, Daria Sarti
KEYWORDS:
Experience, Service Quality, Sport Tourism, Intent to Return, Loyalty
JOURNAL NAME:
Modern Economy,
Vol.7 No.12,
November
1,
2016
ABSTRACT: This paper analyzes the role played by experience in the loyalty and
intent to return of sports tourists to a running race. The data for this study
were collected through an online questionnaire filled in by 984 participants of one
of the most important international running races in Italy. A regression
analysis was conducted to evaluate the data. The results showed that aesthetic
dimensions (the valence and the venue) were the principal determinant of
loyalty for active sports tourists. The principal determinants of the intent to
return were the venue and the technical quality (the value and the challenge).
This study provides suggestions for future research and gives useful insights
into managerial implications for sports tourism management.