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Foxall, G. R., Oliveira-Castro, J. M., James, V. K., Yani-de-Soriano, M. M., & Sigudssson, V. (2006). Consumer Behavior Anaylsis and Social Marketing: The Case of Environmental Conservation. Behavior and Social Issues, 15, 101-124. http://dx.doi.org/10.5210/bsi.v15i1.338

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