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Read, D., Loewenstein, G. and Kalyanaraman, S. (1999) Mixing Virtue and Vice: Combing the Immediacy Effect and the Diversification Heuristic. Journal of Behavioral Decision Making, 12, 257-273. http://dx.doi.org/10.1002/(SICI)1099-0771(199912)12:4<257::AID-BDM327>3.0.CO;2-6

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