Journal of Service Science and Management

Journal of Service Science and Management

ISSN Print: 1940-9893
ISSN Online: 1940-9907
www.scirp.org/journal/jssm
E-mail: jssm@scirp.org
"A Review of Nostalgic Marketing"
written by Rubo Cui,
published by Journal of Service Science and Management, Vol.8 No.1, 2015
has been cited by the following article(s):
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[1] Effects of brand spokes-characters with personal and historical nostalgia on brand attitude: evidence from Generation Z consumers in China
Asia Pacific Journal of Marketing and Logistics, 2024
[2] Uncovering air traveler purchase behavior: Influence of airline goods product characteristics towards repurchase intention
Journal of Retailing and Consumer Services, 2024
[3] Nostalgic Marketing and its Antecedents on Gen X
International Journal of …, 2024
[4] Spur of the moment: the unintended consequences of excessive food purchases and food waste during Ramadan
British Food Journal, 2024
[5] Pengaruh Brand Familiarity dan Perceived Nostalgia Terhadap Post-Purchase Intention Jajan Tradisional Srabi Notosuman Pada Generasi Millennial dan Gen Z
Jurnal …, 2024
[6] Efecto del contenido de nostalgia con el consumo de plataformas streaming
2024
[7] دور الحنين والارتباط بالعلامات التجارية في تشكيل اتجاهات مستخدمي العلامة نحو الامتدادات الصادرة عنها‎
مجلة البحوث الإعلامية, 2024
[8] The role of nostalgia and brand association in shaping the attitudes of brand users towards its extensions... A field study on the Egyptian public
Journal of Mass Communication Research, 2024
[9] Exploring the Link Between Identity and Analogue Cameras
2023
[10] Reklamos sukeltos vartotojų nostalgijos poveikis vartotojų požiūriui į prekių ženklą ir ketinimui jį įsigyti
2023
[11] La movilidad urbana sostenible y el marketing de emociones
2023
[12] El marketing de nostalgia en la comercialización de postres tradicionales sonorenses en Villa de Seris
2023
[13] PESAN NOSTALGIA MARKETING DALAM KONTEN INSTAGRAM (STUDI PADA FOLLOWERS JRNY COFFEE AND RECORDS)
Jurnal Ilmu Komunikasi Acta Diurna, 2023
[14] Z KUŞAĞININ NOSTALJİ PAZARLAMASINA YAKLAŞIMI
İstanbul Aydın Üniversitesi Sosyal …, 2023
[15] Retro-marketing as a Determinant of Brand Equity Among Baby Boomers, Generation X, and Millennials: A Comparative Analytical Study
Sherbini, I Nasser, A Ahmed… - Journal of Mass …, 2023
[16] Game designer: Meccaniche e dinamiche di gioco della vita quotidiana
2023
[17] التسويق الرجعي كمحدد لأبعاد الوزن النسبي للعلامة بين أجيال Baby Boomers وGeneration X وMillennials دراسة تحليلية مقارنة‎
مجلة البحوث الإعلامية, 2023
[18] Nostalgia advertising: A psychoanalytic study of Indian Ads
2023
[19] The Effect of Nostalgia Marketing on Consumers' Purchase Intention
Journal of Economics and Administrative Sciences, 2023
[20] Investigating the effect of nostalgic advertising on brand revitalization with regard to the mediating roles of age and gender: A case study of Mazandaran …
Journal of Business …, 2023
[21] The Effect of Spiritual Experience During the Covid-19 Virus Pandemic On Tourists' Behavioral Goals Through Attitudes of Mental Norms and Risk (Case Study: Shiraz …
International journal of Tourism …, 2023
[22] Association of Nostalgia and Neophilia with Millennial Decision-Making Styles: An Analytical Hierarchy Process (AHP) Approach
Analytic Hierarchy Process-Models …, 2023
[23] State of fear: Adapting marketing strategies towards the stressed consumer
Journal of Brand Strategy, 2023
[24] Older adults' experiences of social isolation and loneliness: Can virtual touring increase social connectedness? A pilot study
Geriatric Nursing, 2023
[25] Z KUŞAĞININ NOSTALJİ PAZARLAMASINA.
Istanbul Aydin University …, 2023
[26] Análisis Del Factor Nostalgia
2023
[27] Sistema de navegación autónoma para un vehículo eléctrico.
2023
[28] Nostalgia marketing: analisi dell'utilizzo del sentimento nostalgico all'interno di campagne pubblicitarie del settore Food & Beverage
2023
[29] Consumer nostalgia in the Commonwealth of Independent States
Boosting knowledge & …, 2022
[30] How nostalgic taste on the screen stimulates the consumption of time-honoured restaurants: The mediation role of parasocial interaction
Frontiers in Psychology, 2022
[31] A Research on Rural Tourism Satisfaction Based on Tourists' Experience: Take Shihan Village in Hainan as an Example
Forest Chemicals Review, 2022
[32] El vínculo entre percepción y nostalgia en el retro marketing. Estudio de caso: Gucci.
2022
[33] Pesan Nostalgia Marketing Dalam Konten Instagram Jrny Coffee And Recodrs (Studi Deskriptif Kualitatif Pada Followers Jrny Coffee And Records)
2022
[34] Aesthetics of Sustainability: Research on the Design Strategies for Emotionally Durable Visual Communication Design. Sustainability 2022, 14, 4649
Design and Sustainability, 2022
[35] Retromarketing en el sector de los videojuegos
2022
[36] Marketing de nostalgia en el sector de los juguetes
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[37] Barriers and Opportunities: Specialty Cultivated Mushroom Production in the United States
Sustainability, 2022
[38] Aesthetics of Sustainability: Research on the Design Strategies for Emotionally Durable Visual Communication Design
Sustainability, 2022
[39] My good old days versus those good old days: moderating effects of power distance belief and product social visibility
Journal of Marketing …, 2022
[40] Linking cognition with pathos in American restaurants' menus: Jordan as a case
Qudah - Heliyon, 2022
[41] Nostalgia, Retro-Marketing, and Neuromarketing: An Exploratory Review
Pereira, M Membiela-Pollán… - Journal of Creative …, 2022
[42] Nostalgia Marketing of Tourism and Hospitality in South Asia: Leverage to India
… JOURNAL OF SPECIAL …, 2022
[43] Nostalgia Marketing as an Effective Mechanism for Maximizing Brand Value: A field research for LC Waikiki Fashion Stores Group in Iraq
International Journal of …, 2022
[44] A lockdown's pause of the present: nostalgia proneness on customer behavior dealing with the COVID-19 pandemic
2022
[45] Nostalgic Consumers: A Study of the Impact of Nostalgia Marketing on the Consumers
Artha Journal of Social Sciences, 2022
[46] Retromarketing: concepts, determining factors, strategies, and scopes of application
Pollán, DR López… - Atlantic Review of …, 2022
[47] RETRO VE NOSTALJİ PAZARLAMA HAKKINDA BİBLİYOMETRİK BİR ÇALIŞMA
Mehmet Akif Ersoy Üniversitesi Sosyal Bilimler …, 2022
[48] When Fond Memories Are Brought to Mind: The Development of a Nostalgic Brand Evaluation Instrument
… Business Conference 2021 …, 2021
[49] Evoked nostalgia, personal continuity and behavioural outcomes: a study of Generation X and Y consumers in a South African context
2021
[50] Comportamiento del consumidor y nostalgia: revisión y análisis bibliométrico sobre retromarketing
Novo, 2021
[51] DU FESTIVAL TRANSAMÉRIQUES 2019
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[52] Nostalgia using in advertising campaigns
مجلة العمارة و الفنون و العلوم الإنسانية, 2021
[53] Estudio de marca y propuesta de campaña publicitaria para Vino Viña Vieja en lata
2021
[54] The Mechanism of Nostalgia as a Narrative in XXI's Campaign# RinduNontondiXXI
… The 2nd International Conference on Art …, 2021
[55] Z karta Vilniaus mieste: tarp retromanijos ir naujų (senų) kultūros vartojimo įpročių
2021
[56] The role of nostalgia in emotional connection of consumers with brands
Baština, 2021
[57] Engaging with nostalgia: reception, social imaginaries, and young audiences
2021
[58] 乡愁视域下乡村旅游高质量发展的空间差异及演变.
Tourism Tribune/Lvyou Xuekan, 2021
[59] Nostalgia Marketing: Examining music retromania
Consumer Behavior Review, 2021
[60] Sponsored Things: Audiences and the Commodification of the Past in Stranger Things
2021
[61] Uloga retro ambalaže u komunikaciji nasljeđa marke
2021
[62] УЛОГА НОСТАЛГИЈЕ У ЕМОЦИОНАЛНОМ ПОВЕЗИВАЊУ ПОТРОШАЧА СА БРЕНДОВИМА
2021
[63] Effects of consumer personal characteristics and psychological factors on nostalgia marketing
2021
[64] The impact of food consumption patterns on identity: the case of Zimbabwean inbetweeners living in the UK
2021
[65] EFFECTIVENESS OF NOSTALGIA IN ADVERTISING: A COMPARATIVE STUDY OF CUSTOMERS OF DIFFERENT GENDERS AND AGE
International journal of multidisciplinary educational research, 2021
[66] استخدام النوستالجيا فى الحملات الاعلانية‎
2021
[67] A Lockdown's pause of the present
2021
[68] RETRO MÜZİĞİN TÜKETİCİLER ÜZERİNDE MARKA ALGISI YARATMADAKİ ETKİLERİNİN NÖROPAZARLAMA ÇERÇEVESİNDE İNCELENMESİ
Pressacademia Procedia, 2021
[69] Comportamiento del consumidor y nostalgia Revisión y análisis bibliométrico sobre retromarketing
Pollán, X Picatoste-Novo… - Atlantic Review of …, 2021
[70] Penerapan Elemen Visual Indonesia di Era 70-an dan 80-an sebagai Inspirasi Produk Keramik Peralatan Saji
Prosiding Seminar Nasional Desain Sosial (SNDS), 2021
[71] The Nostalgia Generation Romanticizing the Past to Capture the Attention of Young Consumers The Nostalgia Generation
2020
[72] The Effect of Nostalgia Proneness on Ad-Evoked Nostalgia, Brand Attitude and Purchase Intention
2020
[73] The halal purchasing behaviour, a sign of religious excessiveness?
2020
[74] Selling the past. The use of history as a marketing strategy in Spain, 1900-1980
2020
[75] THE IMPACT OF PERSONAL, HISTORICAL AND NON-NOSTALGIC ADVERTISING ON GENERATION 'SZ ATTITUDE TOWARD THE BRAND
2020
[76] Nostalgia Now: Cross-disciplinary Perspectives on the Past in the Present
2020
[77] Nostalgic Marketing: A Study on Baby Boomers Generation
2020
[78] An explorative study on Chinese consumer's perception and preference for the use of traditional Chinese cultural elements in marketing:-The role of nostalgia
2020
[79] Material narration of nostalgia: The linguistic landscape of a rural township in Australia
2020
[80] Promoting through Consumer Nostalgia: A Conceptual Framework and Future Research Agenda
2020
[81] Examining Minor League Baseball Spectator Nostalgia: A Neuroscience Perspective
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[82] НОСТАЛЬГІЧНИЙ МАРКЕТИНГ ЯК ЗАСІБ ДОСЯГНЕННЯ СТРАТЕГІЧНИХ МАРКЕТИНГОВИХ ЦІЛЕЙ
2020
[83] L'impact de la nostalgie évoquée par la marque sur la vraie fidélité du consommateur.
2020
[84] Uloga nostalgije u poticanju angažiranosti potrošača u digitalnom okruženju
2020
[85] Geçmişe Özlemi Lezzetlerde Yaşamak: Gastronostalji
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[86] Çevrimiçi ikinci el alışveriş motivasyonları: ölçek uyarlama çalışması
Uygulamal? Sosyal Bilimler Dergisi, 2020
[87] Contemporary Product Packaging is Good, but Beware of its Negative Effects: Evidence from a Nostalgic Brand.
2020
[88] Nostalgia Marketing–A Potent Tool for the Promotion of Products
2020
[89] The transversal of nostalgia from psychology to marketing: what does it portend for future research?
2020
[90] Nostalgic Marketing
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[91] Introduction: In times of nostalgia: the brave new world of a grand old emotion
2020
[92] THE NOSTALGIC ECONOMY: A STUDY ON THE DOMINATION OF NOSTALGIC FOCUS IN CONTEMPORARY MEDIA AND ITS INFLUENCE ON STREAMING …
2020
[93] Magic of the past?: The effect of Nostalgia Marketing in fashion on Gen Z's consumer behavior and the role of brand's exclusivity in Nostalgic Gen Z marketing
2020
[94] Did the COVID-19 Pandemic trigger nostalgia? Evidence of Music Consumption on Spotify
2020
[95] O Brand Storytelling na comunicação de marca: caso prático no setor do calçado artesanal
2020
[96] Korištenje nostalgije kao marketinška strategija
2020
[97] THE INFLUENCE OF NOSTALGIA AND NEOPHILAON MILLENNIAL DECISION MAKING STYLES
2020
[98] Narrative Interfaces, Identity and Integrity of The Game
Panoptikum, 2020
[99] Analisis Pengalaman Wisatawan Melalui Nilai yang Dirasakan Terhadap Keputusan Pembelian Pada Makanan Lokal Kota Semarang
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science), 2019
[100] Análisis del uso de la nostalgia en el discurso publicitario de marcas peruanas del 2015 al 2019
THESIS, 2019
[101] Automated Detection of Nostalgic Text in the Context of Societal Pessimism
2019
[102] Millennial influence on global companies in the junk food industry in the United States and Spain
THESIS, 2019
[103] The impact of nostalgic emotion on brand trust and brand attachment: An empirical study from China
2019
[104] Post-series depression: scale development and validation
2019
[105] The impact of nostalgic emotion on brand trust and brand attachment
2019
[106] The Power of Nostalgia Marketing to Indonesian Millenial Customers' Perception
2019
[107] Utvannet tørrfisk som middagsrett
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[108] Hungering for the past: Nostalgic food labels increase purchase intentions and actual consumption
2019
[109] EFFECTS OF NOSTALGIA PRONENESS ON CONSUMER-BASED BRAND EQUITY: A CASE STUDY ON THE EASTERN EXPRESS
Mehmet Akif Ersoy üniversitesi ?ktisadi ve ?dari Bilimler Fakültesi Dergisi, 2019
[110] Bygone days and memories: the effects of nostalgic ads on consumer brand resurrection movements
2019
[111] Nostalji reklamlarının göstergebilimsel çözümlemesi
2019
[112] The Significance of Consumer Responses to Packaging Attributes of Giftware Design as Drivers of Business Innovation Growth in Malaysia
2018
[113] TOURISM TELEVISION PROGRAM EFFECTS ON TOURIST VISIT INTENTION TO BALI AS A DESTINATION CHOICE
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[114] Exploring player behavior and motivations to continue playing Pokémon GO
Information Technology & People, 2018
[115] 国内外乡愁相关研究进展及启示
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[116] Avoidance of Sponsored Posts on Consumer Generated Content: A study of personal blogs
The Bottom Line, 2018
[117] Перспективи співробітництва між Україною та Францією в галузі ностальгічного туризму
2018
[118] Millennials purchasing the good old days: The effects of nostalgic advertising on brand attitude and purchase intention among millennials
Thesis, 2017
[119] Nostalgia de Experiências Memoráveis ea Revisita a Locais de Turismo
Revista Brasileira de Marketing, 2017
[120] Nostalgia advertising and young Indian consumers: The power of old songs
Asia Pacific Management Review, 2017
[121] Percepción de elementos narrativos y de puesta en escena en la generación X y en la generación Y con respecto al marketing de nostalgia en el cine comercial …
2017
[122] THE EFFECT OF NOSTALGIA MARKETING TOWARDS ADVERTISING ENGAGEMENT (AQUA CASE)
2016
[123] Ethics and Communication in the Chocolate Industry
2016
[124] The Role of Nostalgia in Consumer Decision Making in Slovenia
2016
[125] Developing a sequential framework for nostalgia deployment: the Indian context
Middle East Journal of Management, 2016
[126] Retro-revolution: a relação entre o público jovem e os produtos retro
2016
[127] MESTRADO EM
2016
[128] Critical Categories of Nostalgia and Their Negative Impact in Green Manufacturing Intentions for Processed Food Products
[129] Influence of nostalgic behavior on the consumption patterns of adults: analysis of purchase intentions and social motivations
[130] La efectividad de la nostalgia en el retromarketing. Estudio de caso: Gucci
[131] DESIGNA 2015
[132] В останні роки дослідники сфери туризму говорять про зростання зв'язку між критеріями вибору місця для відпочинку та індивідуальними …
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