Brand Equity and Brand Loyalty in the Internet Banking Context: FIMIX-PLS Market Segmentation

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Journal of Service Science and Management

ISSN Print: 1940-9893
ISSN Online: 1940-9907
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"Brand Equity and Brand Loyalty in the Internet Banking Context: FIMIX-PLS Market Segmentation"
written by Sandra Maria Correia Loureiro, Francisco Javier Miranda,
published by Journal of Service Science and Management, Vol.4 No.4, 2011

has been cited by the following article(s):

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[6]	Using Importance-Performance Matrix Analysis to Evaluate the Financial Performance of American Banks During the Financial Crisis Sage Open, 2020 DOI:10.1177/2158244020902079

[7]	Food packaging cues as vehicles of healthy information: Visions of millennials (early adults and adolescents) Food Research International, 2019 DOI:10.1016/j.foodres.2019.01.051

[8]	Advertising and country-of-origin images as sources of brand equity and the moderating role of brand typicality Baltic Journal of Management, 2017 DOI:10.1108/BJM-11-2015-0226

[9]	Partial Least Squares Path Modeling 2017 DOI:10.1007/978-3-319-64069-3_9

[10]	Understanding the impact of nurses' perception and technological capability on nurses' satisfaction with nursing information system usage: A holistic perspective of alignment Computers in Human Behavior, 2016 DOI:10.1016/j.chb.2015.12.001

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