has been cited by the following article(s):
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[1]
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Impact of product vs brand storytelling on online customer experience
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Bak, A Szymkowiak, Z Jaks… - International Journal of …,
2024 |
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[2]
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Analisis Efektivitas Kampanye Pemasaran Storytelling Pada Platform Azarine Cosmetic Untuk Meningkatkan Brand Image Dan Brand Trust Sebagai Mediasi …
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Jurnal Akuntansi dan Pajak,
2024 |
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[3]
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Determinants of food choices among adults (20-40 years old) residing in Delhi, India
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Current Developments in Nutrition,
2023 |
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[4]
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IMPACT OF SOCIAL MEDIA STORYTELLING ON MOROCCAN CONSUMER BEHAVIOR.
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Journal of International Trade, Logistics & …,
2023 |
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[5]
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Impact of Digital Advertising on Consumer Sentiments in the Indian Footwear Market
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MS Ramaiah Management Review ISSN …,
2023 |
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[6]
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Factors Positively Affecting Customer Satisfaction of Tmall Consumers at Wuhan Institute of Technology in China
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2023 |
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[7]
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The effectiveness of the Storytelling in Video Advertisements for Real estate Marketing Companies-Qualitative study
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Journal of Mass Communication Research,
2023 |
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[8]
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فاعلية أسلوب السرد القصصي في إعلانات الفيديو لشركات التسويق العقاري-دراسة كيفية
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مجلة البحوث الإعلامية,
2023 |
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[9]
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Strategic: Jurnal Pendidikan Manajemen Bisnis
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2023 |
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[10]
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Pengaruh storytelling marketing dan brand trust terhadap purchase intention: Studi pada video promosi Sibambo Studio di Pulau Jawa
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2023 |
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[11]
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Pengaruh Storytelling Marketing Terhadap Brand Equity dan Keputusan Pembelian Pada Komik Strip Instagram@ Maghfirare (Survey Pada Followers Instagram …
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2023 |
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[12]
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Marketing sadržaja na primjeru kompanije Coca-Cola
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2023 |
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[13]
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How Does Interactive Narrative Design Affect the Consumer Experience of Mobile Interactive Video Advertising?
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Systems,
2023 |
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[14]
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'I Didn't Even Know That Was An Ad!'–The Effects of Advertising Storytelling Integration on Download Intention
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Cywilizacja i Polityka,
2022 |
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[15]
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The Effect of Storytelling Marketing on Purchase Intention with Empathy as a Mediating Variable
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Sustainable Competitive …,
2022 |
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[16]
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Brand Storytelling in the Age of Short Attention Spans: Strategies for Effective Communication
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[17]
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Brand Storytelling dan Purchase Decision Sepatu Olahraga yang Dimediasi Customer Brand Engagement di Bandung Raya
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[1]
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The Dual-Channel Model of Immersive Virtual Reality
Journal of Computer Information Systems,
2025
DOI:10.1080/08874417.2024.2442442
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[2]
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Impact of product vs brand storytelling on online customer experience
International Journal of Wine Business Research,
2024
DOI:10.1108/IJWBR-07-2023-0041
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[3]
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Impact of Digital Storytelling on Improving Brand Image Among Consumers
Journal of Promotion Management,
2024
DOI:10.1080/10496491.2024.2403760
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