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Research on Integrity Evaluation System of Food Brand Enterprises Based on the Creeds of Business Governance*
(Articles)
Xie Fan
,
Meng Yong
Open Journal of Business and Management
Vol.2 No.1
,January 16, 2014
DOI:
10.4236/ojbm.2014.21008
4,654
Downloads
7,038
Views
Citations
How to Save Brand after Crises? A Literature Review on Brand Crisis Management
(Articles)
Ming Li
,
Haiying Wei
American Journal of Industrial and Business Management
Vol.6 No.2
,February 18, 2016
DOI:
10.4236/ajibm.2016.62008
7,178
Downloads
18,401
Views
Citations
Study on Brand Mismatching toward the Acquiring Enterprise Brand Dilution—Based on a Prospective of Construal Level Theory
(Articles)
Guangmin Zhai
,
Xinhong Liang
,
Haiquan Chen
Open Journal of Business and Management
Vol.4 No.3
,July 5, 2016
DOI:
10.4236/ojbm.2016.43045
1,753
Downloads
2,436
Views
Citations
Emotional Connect between Brand and Consumer through Sensory Branding
(Articles)
Makarand Upadhyaya
American Journal of Industrial and Business Management
Vol.7 No.4
,April 6, 2017
DOI:
10.4236/ajibm.2017.74025
7,065
Downloads
12,051
Views
Citations
Research on Influence of the Congruence of Self-Image and Brand Image on Consumers’ Citizenship Behavior
(Articles)
Wanling Huang
,
Ming Chen
Open Journal of Business and Management
Vol.6 No.1
,January 30, 2018
DOI:
10.4236/ojbm.2018.61013
1,515
Downloads
3,620
Views
Citations
Antecedents to Customer Engagement: Moderating Role of Media Richness of Brand Pages
(Articles)
Aditi Gosain
,
Mukta Srivastava
,
Deepanvita Gupta
Theoretical Economics Letters
Vol.9 No.7
,October 14, 2019
DOI:
10.4236/tel.2019.97161
834
Downloads
3,109
Views
Citations
An Empirical Study on the Influence of Atypical Visitors’ Interactive Learning on Exhibition Brand Equity
(Articles)
Wanyun Zhang
,
Xin Mai
,
Simin Huang
,
Peng Ju
iBusiness
Vol.12 No.2
,May 6, 2020
DOI:
10.4236/ib.2020.122003
653
Downloads
1,688
Views
Citations
Fashion and Brand Awareness: An Evidence-Based Approach to the Analysis of Distinctive Elements in Communication
(Articles)
Giovanni Maria Conti
,
Alessandra Mazzola
,
Martina Motta
,
Margherita Pillan
Journal of Textile Science and Technology
Vol.6 No.4
,November 4, 2020
DOI:
10.4236/jtst.2020.64015
597
Downloads
3,202
Views
Citations
Exploring the Nexus between Packaging, Quality, Equity and Loyalty in Drug Industry
(Articles)
Peter Kwasi Oppong
,
Joseph Owusu
,
Paul Hammond
,
Edmond Amissah
Open Journal of Business and Management
Vol.10 No.5
,September 7, 2022
DOI:
10.4236/ojbm.2022.105121
161
Downloads
781
Views
Citations
Brand Attitude Process of Pop-Up Ads Used in Digital Marketing
(Articles)
Osman Yetkin
,
Murat Basal
Open Journal of Social Sciences
Vol.12 No.4
,April 18, 2024
DOI:
10.4236/jss.2024.124011
24
Downloads
102
Views
Citations
Predicting Brand Perception for Fast Food Market Entry
(Articles)
Torsten Teichert
,
Tobias Effertz
,
Marina Tsoi
,
Vladislav Shchekoldin
Theoretical Economics Letters
Vol.5 No.6
,December 4, 2015
DOI:
10.4236/tel.2015.56081
5,684
Downloads
9,227
Views
Citations
A Study on the Core Values of the Brand
(Articles)
Xiangyin Li
,
Cui Sun
Journal of Service Science and Management
Vol.8 No.6
,December 23, 2015
DOI:
10.4236/jssm.2015.86087
7,424
Downloads
11,413
Views
Citations
Current Situation, Problems and Countermeasures of Brand Construction of Agricultural Products in Hubei Province
(Articles)
Ming Luo
Open Journal of Business and Management
Vol.7 No.3
,June 5, 2019
DOI:
10.4236/ojbm.2019.73081
1,238
Downloads
2,808
Views
Citations
Corporate Social Responsibility from the Viewpoint of Social Risk
(Articles)
Maria Teresa Bosch-Badia
,
Joan Montllor-Serrats
,
Maria Antonia Tarrazon-Rodon
Theoretical Economics Letters
Vol.4 No.8
,October 8, 2014
DOI:
10.4236/tel.2014.48081
4,500
Downloads
7,094
Views
Citations
The Role of Corporate Governance and Corporate Social Responsibility Practices in Organizational Excellence: The Case of Grameen Bank
(Articles)
Muhammed Zakir Hossain
,
Fabiha Enam
,
Mohammad Raihanul Hasan
Open Journal of Business and Management
Vol.5 No.1
,December 28, 2016
DOI:
10.4236/ojbm.2017.51011
2,191
Downloads
6,871
Views
Citations
Correlation between Corporate Social Responsibility and Culture
(Articles)
Azamat Sulaymonov
Modern Economy
Vol.11 No.8
,August 6, 2020
DOI:
10.4236/me.2020.118101
841
Downloads
3,500
Views
Citations
Literature Review on Diversification Strategy, Enterprise Core Competence and Enterprise Performance
(Articles)
Han Le
American Journal of Industrial and Business Management
Vol.9 No.1
,January 11, 2019
DOI:
10.4236/ajibm.2019.91008
4,340
Downloads
20,421
Views
Citations
Towards a More Business-Oriented Definition of Corporate Social Responsibility: Discussing the Core Controversies of a Well-Established Concept
(Articles)
Matthias S. Fifka
Journal of Service Science and Management
Vol.2 No.4
,December 15, 2009
DOI:
10.4236/jssm.2009.24037
11,146
Downloads
21,618
Views
Citations
Can Business Firms Have Too Much Leverage? M&M, RJR 1990, and the Crisis of 2008
(Articles)
William Carlson
,
Conway Lackman
Modern Economy
Vol.7 No.2
,February 24, 2016
DOI:
10.4236/me.2016.72021
2,896
Downloads
4,260
Views
Citations
The Impact of Qualified Foreign Institutional Investors on Controlling Shareholder’s Tunneling: Evidence of Listed Companies in China
(Articles)
Zhenyu Li
American Journal of Industrial and Business Management
Vol.7 No.4
,April 30, 2017
DOI:
10.4236/ajibm.2017.74038
1,360
Downloads
2,731
Views
Citations
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