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Internal Marketing and Marketing Effectiveness of Hotel Industry in Rivers State
(Articles)
N. Gladson Nwokah
,
Joyce Tamunosaki Briggs
Journal of Human Resource and Sustainability Studies
Vol.5 No.4
,December 12, 2017
DOI:
10.4236/jhrss.2017.54021
2,600
Downloads
8,026
Views
Citations
7 Pillars of Digital Transformation Framework for Continuous Business Growth
(Articles)
Yasaman Javadi
iBusiness
Vol.14 No.3
,September 13, 2022
DOI:
10.4236/ib.2022.143011
218
Downloads
1,561
Views
Citations
A Conceptual Framework to Unmask the Relationship between Marketing Mix Strategies, Marketing Culture and Sales Performance of Ugandan Manufacturing Firms
(Articles)
Mabel Birungi Komunda
,
Aihie Osarenkhoe
,
Daniella Fjellström
,
Justus Katusabe
,
Victor Nyongyera
Journal of Service Science and Management
Vol.16 No.6
,November 24, 2023
DOI:
10.4236/jssm.2023.166037
137
Downloads
725
Views
Citations
The Future of Marketing: How Predictive Modeling Optimizes Campaign Strategies
(Articles)
Leila Sadrnia
iBusiness
Vol.15 No.4
,December 29, 2023
DOI:
10.4236/ib.2023.154018
148
Downloads
914
Views
Citations
The Effect of Consumer Attitude on the Effect of Social Media Marketing on Hospital Promotion Activities through Content Marketing
(Articles)
Busra Yuceer
,
Omer Faruk Sarkbay
,
Murat Basal
Open Journal of Social Sciences
Vol.12 No.2
,February 27, 2024
DOI:
10.4236/jss.2024.122021
61
Downloads
288
Views
Citations
On Line Media Market and New Advertising Agencies: Analysis of an Italian Case
(Articles)
Simone Guercini
Journal of Service Science and Management
Vol.2 No.2
,June 17, 2009
DOI:
10.4236/jssm.2009.22015
5,897
Downloads
11,161
Views
Citations
The Tourist Harassment Based on the Marketing
(Articles)
Ji Wen
,
Yina Li
American Journal of Industrial and Business Management
Vol.5 No.3
,March 18, 2015
DOI:
10.4236/ajibm.2015.53012
5,145
Downloads
7,241
Views
Citations
Self-Construal and Its Implications for Marketing
(Articles)
Kun Gai
Open Journal of Social Sciences
Vol.6 No.5
,May 29, 2018
DOI:
10.4236/jss.2018.65020
1,547
Downloads
5,643
Views
Citations
Research on the Effect of 4C + 2S to Customer Perceived Value in Scene Marketing of Clothing Industry in China
(Articles)
Yuan Wang
Open Journal of Business and Management
Vol.8 No.2
,March 5, 2020
DOI:
10.4236/ojbm.2020.82037
1,184
Downloads
3,385
Views
Citations
Strategies to Cultivate Generation Z Talent in Marketing under the Big Data Era
(Articles)
Fan Mo
Open Access Library Journal
Vol.9 No.1
,January 6, 2022
DOI:
10.4236/oalib.1108157
232
Downloads
1,673
Views
Citations
Food Marketing and Its Influence on Peoples’ Perception of Health
(Articles)
Samantha Willis
Open Journal of Social Sciences
Vol.10 No.11
,October 28, 2022
DOI:
10.4236/jss.2022.1011034
245
Downloads
2,045
Views
Citations
This article belongs to the Special Issue on
Health and Social Sciences
A Literature Review on Consumer’s Complaining Behavior and Dissatisfaction: Implication of Marketing Strategies with Special Reference to the Online Retail Sector
(Articles)
Komal
Open Journal of Business and Management
Vol.9 No.2
,February 25, 2021
DOI:
10.4236/ojbm.2021.92027
829
Downloads
7,018
Views
Citations
This article belongs to the Special Issue on
Business Administration and Management
The Nature of Design through the Lenses of the Sociological Imagination
(Articles)
Lubomir Popov
Advances in Applied Sociology
Vol.11 No.11
,November 29, 2021
DOI:
10.4236/aasoci.2021.1111048
219
Downloads
1,402
Views
Citations
The Part Count Tool (PaCT) for Design Concept Selection
(Articles)
Tarang Parashar
,
Kerry Poppa
,
Katie Grantham Lough
,
Robert B. Stone
Modern Mechanical Engineering
Vol.1 No.2
,November 30, 2011
DOI:
10.4236/mme.2011.12003
5,912
Downloads
11,683
Views
Citations
A Combined Probabilistic and Optimization Approach for Improved Chemical Mixing Systems Design
(Articles)
Matthew J. Opgenorth
,
William E. McDermott
,
Peter Laz
,
Corinne S. Lengsfeld
Engineering
Vol.3 No.6
,June 23, 2011
DOI:
10.4236/eng.2011.36077
5,525
Downloads
8,718
Views
Citations
Design in Visual Communication
(Articles)
Mustafa Günay
Art and Design Review
Vol.9 No.2
,April 8, 2021
DOI:
10.4236/adr.2021.92010
4,522
Downloads
16,227
Views
Citations
Does Design Thinking Run Counter to Design?
(Articles)
Shukai Wang
Art and Design Review
Vol.10 No.1
,January 14, 2022
DOI:
10.4236/adr.2022.101004
288
Downloads
1,481
Views
Citations
Going Viral for a Greener Future: How to Harness the Power of Active Viral Marketing in Green Product Campaigns
(Articles)
Serveh Saeidi
,
Svend Hollensen
American Journal of Industrial and Business Management
Vol.13 No.12
,December 21, 2023
DOI:
10.4236/ajibm.2023.1312077
134
Downloads
552
Views
Citations
Analysis of Service Processes Characteristics across a Range of Enterprises
(Articles)
John Maleyeff
Journal of Service Science and Management
Vol.2 No.1
,March 21, 2009
DOI:
10.4236/jssm.2009.21004
12,127
Downloads
18,601
Views
Citations
Study of Green Behavior with a Focus on Mexican Individuals
(Articles)
Eva CONRAUD-KOELLNER
,
Luis Arturo RIVAS-TOVAR
iBusiness
Vol.1 No.2
,December 18, 2009
DOI:
10.4236/ib.2009.12016
7,749
Downloads
12,670
Views
Citations
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