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An Innovative Marketing Model Based on AIDA: - A Case from E-bank Campus-marketing by China Construction Bank
(Articles)
Jiangyu Li
,
Haibo Yu
iBusiness
Vol.5 No.3B
,November 8, 2013
DOI:
10.4236/ib.2013.53B010
7,561
Downloads
12,318
Views
Citations
Internal Marketing and Marketing Effectiveness of Hotel Industry in Rivers State
(Articles)
N. Gladson Nwokah
,
Joyce Tamunosaki Briggs
Journal of Human Resource and Sustainability Studies
Vol.5 No.4
,December 12, 2017
DOI:
10.4236/jhrss.2017.54021
2,600
Downloads
8,026
Views
Citations
7 Pillars of Digital Transformation Framework for Continuous Business Growth
(Articles)
Yasaman Javadi
iBusiness
Vol.14 No.3
,September 13, 2022
DOI:
10.4236/ib.2022.143011
218
Downloads
1,561
Views
Citations
A Conceptual Framework to Unmask the Relationship between Marketing Mix Strategies, Marketing Culture and Sales Performance of Ugandan Manufacturing Firms
(Articles)
Mabel Birungi Komunda
,
Aihie Osarenkhoe
,
Daniella Fjellström
,
Justus Katusabe
,
Victor Nyongyera
Journal of Service Science and Management
Vol.16 No.6
,November 24, 2023
DOI:
10.4236/jssm.2023.166037
137
Downloads
726
Views
Citations
The Future of Marketing: How Predictive Modeling Optimizes Campaign Strategies
(Articles)
Leila Sadrnia
iBusiness
Vol.15 No.4
,December 29, 2023
DOI:
10.4236/ib.2023.154018
148
Downloads
914
Views
Citations
The Effect of Consumer Attitude on the Effect of Social Media Marketing on Hospital Promotion Activities through Content Marketing
(Articles)
Busra Yuceer
,
Omer Faruk Sarkbay
,
Murat Basal
Open Journal of Social Sciences
Vol.12 No.2
,February 27, 2024
DOI:
10.4236/jss.2024.122021
61
Downloads
288
Views
Citations
On Line Media Market and New Advertising Agencies: Analysis of an Italian Case
(Articles)
Simone Guercini
Journal of Service Science and Management
Vol.2 No.2
,June 17, 2009
DOI:
10.4236/jssm.2009.22015
5,897
Downloads
11,161
Views
Citations
The Tourist Harassment Based on the Marketing
(Articles)
Ji Wen
,
Yina Li
American Journal of Industrial and Business Management
Vol.5 No.3
,March 18, 2015
DOI:
10.4236/ajibm.2015.53012
5,145
Downloads
7,241
Views
Citations
Self-Construal and Its Implications for Marketing
(Articles)
Kun Gai
Open Journal of Social Sciences
Vol.6 No.5
,May 29, 2018
DOI:
10.4236/jss.2018.65020
1,547
Downloads
5,643
Views
Citations
Research on the Effect of 4C + 2S to Customer Perceived Value in Scene Marketing of Clothing Industry in China
(Articles)
Yuan Wang
Open Journal of Business and Management
Vol.8 No.2
,March 5, 2020
DOI:
10.4236/ojbm.2020.82037
1,185
Downloads
3,387
Views
Citations
Food Marketing and Its Influence on Peoples’ Perception of Health
(Articles)
Samantha Willis
Open Journal of Social Sciences
Vol.10 No.11
,October 28, 2022
DOI:
10.4236/jss.2022.1011034
245
Downloads
2,045
Views
Citations
This article belongs to the Special Issue on
Health and Social Sciences
Chemistry Education in Talent Training of Mineral Processing Engineering Disciplines Paper
(Articles)
Shuming Wen
,
Haiying Shen
Creative Education
Vol.3 No.7B
,January 16, 2013
DOI:
10.4236/ce.2012.37B044
5,220
Downloads
7,396
Views
Citations
The Function and Implementation Strategy of Campus Culture Activities in Training Talents
(Articles)
Liangtao Yang
Open Journal of Social Sciences
Vol.2 No.5
,May 12, 2014
DOI:
10.4236/jss.2014.25001
4,756
Downloads
5,732
Views
Citations
The Next Generation of Leaders in No-Profit Sector
(Articles)
Manuela Morelli
Journal of Human Resource and Sustainability Studies
Vol.4 No.1
,March 31, 2016
DOI:
10.4236/jhrss.2016.41006
2,677
Downloads
3,734
Views
Citations
Analysis on Cultivation and Construction of Talent Team in Library and Information Science Specialty
(Articles)
Kaijun Yu
,
Ruiyi Gong
Open Journal of Social Sciences
Vol.4 No.4
,April 27, 2016
DOI:
10.4236/jss.2016.44023
2,100
Downloads
3,093
Views
Citations
Intellectual Capital: An Exploratory Study from Lebanon
(Articles)
Hussin J. Hejase
,
Ale J. Hejase
,
Hassana Tabsh
,
Hassan C. Chalak
Open Journal of Business and Management
Vol.4 No.4
,August 19, 2016
DOI:
10.4236/ojbm.2016.44061
2,993
Downloads
7,343
Views
Citations
Research on Tendency and Behavior of the New Generation Employees Turnover
(Articles)
Ruifeng Yang
Journal of Human Resource and Sustainability Studies
Vol.4 No.4
,December 29, 2016
DOI:
10.4236/jhrss.2016.44031
2,661
Downloads
5,258
Views
Citations
An Exploration of the Construction of China’s Eldercare Service Talent Team from the Expectancy Theory Perspective
(Articles)
Chunyang Du
,
Ruodong Han
,
Chuqiao Li
Open Journal of Business and Management
Vol.5 No.3
,July 20, 2017
DOI:
10.4236/ojbm.2017.53043
988
Downloads
2,166
Views
Citations
Research on Improving the Talent Incentive Mechanism of Artificial Intelligence Industry in China
(Articles)
Biyun Lin
,
Qingjun Meng
,
Changzheng Zhang
Open Journal of Social Sciences
Vol.6 No.4
,April 23, 2018
DOI:
10.4236/jss.2018.64012
1,307
Downloads
2,799
Views
Citations
A Comparative Study on the Construction Model of Innovation-Type Provinces in China
(Articles)
Haochen Yang
,
Yuzhen Duan
,
Wei Song
,
Haiyuan Zhao
Current Urban Studies
Vol.6 No.2
,June 28, 2018
DOI:
10.4236/cus.2018.62013
817
Downloads
1,760
Views
Citations
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