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DOI
Author
Journal
Affiliation
ISSN
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Self-Construal and Its Implications for Marketing
(Articles)
Kun Gai
Open Journal of Social Sciences
Vol.6 No.5
,May 29, 2018
DOI:
10.4236/jss.2018.65020
1,549
Downloads
5,660
Views
Citations
Research on the Effect of 4C + 2S to Customer Perceived Value in Scene Marketing of Clothing Industry in China
(Articles)
Yuan Wang
Open Journal of Business and Management
Vol.8 No.2
,March 5, 2020
DOI:
10.4236/ojbm.2020.82037
1,186
Downloads
3,389
Views
Citations
Strategies to Cultivate Generation Z Talent in Marketing under the Big Data Era
(Articles)
Fan Mo
Open Access Library Journal
Vol.9 No.1
,January 6, 2022
DOI:
10.4236/oalib.1108157
232
Downloads
1,675
Views
Citations
Food Marketing and Its Influence on Peoples’ Perception of Health
(Articles)
Samantha Willis
Open Journal of Social Sciences
Vol.10 No.11
,October 28, 2022
DOI:
10.4236/jss.2022.1011034
252
Downloads
2,088
Views
Citations
This article belongs to the Special Issue on
Health and Social Sciences
A Literature Review on Consumer’s Complaining Behavior and Dissatisfaction: Implication of Marketing Strategies with Special Reference to the Online Retail Sector
(Articles)
Komal
Open Journal of Business and Management
Vol.9 No.2
,February 25, 2021
DOI:
10.4236/ojbm.2021.92027
829
Downloads
7,043
Views
Citations
This article belongs to the Special Issue on
Business Administration and Management
Going Viral for a Greener Future: How to Harness the Power of Active Viral Marketing in Green Product Campaigns
(Articles)
Serveh Saeidi
,
Svend Hollensen
American Journal of Industrial and Business Management
Vol.13 No.12
,December 21, 2023
DOI:
10.4236/ajibm.2023.1312077
137
Downloads
571
Views
Citations
Analysis of Service Processes Characteristics across a Range of Enterprises
(Articles)
John Maleyeff
Journal of Service Science and Management
Vol.2 No.1
,March 21, 2009
DOI:
10.4236/jssm.2009.21004
12,128
Downloads
18,604
Views
Citations
Study of Green Behavior with a Focus on Mexican Individuals
(Articles)
Eva CONRAUD-KOELLNER
,
Luis Arturo RIVAS-TOVAR
iBusiness
Vol.1 No.2
,December 18, 2009
DOI:
10.4236/ib.2009.12016
7,750
Downloads
12,676
Views
Citations
Internet-Future Business Development Focus
(Articles)
Xiang Fang
,
Yangping Zhou
American Journal of Industrial and Business Management
Vol.2 No.3
,June 15, 2012
DOI:
10.4236/ajibm.2012.23011
7,808
Downloads
13,706
Views
Citations
Explanatory Models of Change of Consumer Behavior Applied to Social Marketing
(Articles)
Nayeli Manzano
,
Luis Rivas
,
George Bonilla
iBusiness
Vol.4 No.3
,September 28, 2012
DOI:
10.4236/ib.2012.43031
8,731
Downloads
14,260
Views
Citations
Manufacturer-Dealer Relationships. The Influence of Trust and Commitment to Technological Interface Adoption
(Articles)
José R. Concha
Modern Economy
Vol.4 No.9A
,August 26, 2013
DOI:
10.4236/me.2013.49A003
6,248
Downloads
8,333
Views
Citations
This article belongs to the Special Issue on
Marketing Management
Modeling the Customer Satisfaction Influence on the Long Term Sales: Example with Leading OTC Analgesics INN on National Market
(Articles)
Guenka Petrova
,
Nikolay Mateev
,
Dimitar Barumov
,
Lily Peikova
,
Maria Dimitrova
,
Manoela Manova
Modern Economy
Vol.4 No.9
,September 5, 2013
DOI:
10.4236/me.2013.49060
3,893
Downloads
6,456
Views
Citations
Selling Politics? How the Traits of Salespeople Manifest Themselves in Irish Politicians
(Articles)
Dónal Ó Mearáin
,
Roger Sherlock
,
John Hogan
Open Journal of Political Science
Vol.3 No.4
,October 30, 2013
DOI:
10.4236/ojps.2013.34024
4,310
Downloads
7,656
Views
Citations
A Study on Consumer Behavior of Commercial Health and Fitness Club—A Case of Consumers in Liverpool
(Articles)
Wen Zhang
,
Yuhong Li
American Journal of Industrial and Business Management
Vol.4 No.1
,January 26, 2014
DOI:
10.4236/ajibm.2014.41010
14,390
Downloads
23,853
Views
Citations
Turnitin Adoption and Application at a HEI: A Developmental Approach
(Articles)
Juliet Stoltenkamp
,
Martha Kabaka
Creative Education
Vol.5 No.12
,June 26, 2014
DOI:
10.4236/ce.2014.512118
3,919
Downloads
5,385
Views
Citations
This article belongs to the Special Issue on
Adoption and Use of Technology in Education
Marketing Accountability: Defining Expectations and Measuring Outcomes
(Letter to the Editor)
David W. Stewart
Open Journal of Business and Management
Vol.2 No.3
,July 2, 2014
DOI:
10.4236/ojbm.2014.23019
3,916
Downloads
5,451
Views
Citations
Potato Seed Supply, Marketing and Production Constraints in Eritrea
(Articles)
Biniam Mesfin Ghebreslassie
,
S. Mwangi Githiri
,
Tadesse Mehari
,
Remmy W. Kasili
American Journal of Plant Sciences
Vol.5 No.24
,December 1, 2014
DOI:
10.4236/ajps.2014.524384
6,240
Downloads
8,034
Views
Citations
Which One of Standardization or Customization Works the Best When It Comes to Online Marketing?
(Articles)
Ashraf Hossain
,
Rashad Yazdanifard
American Journal of Industrial and Business Management
Vol.5 No.2
,February 10, 2015
DOI:
10.4236/ajibm.2015.52006
9,387
Downloads
13,005
Views
Citations
Strategies, Performances and Profiling of a Sample of U.S. Universities in 2012
(Articles)
Angela Besana
,
Annamaria Esposito
Open Journal of Applied Sciences
Vol.5 No.3
,March 9, 2015
DOI:
10.4236/ojapps.2015.53008
4,377
Downloads
5,254
Views
Citations
A Proposed Plan for Marketing the Jordanian Football League from the Perspective of Coaching and Sport Management Students at Hashemite University
(Articles)
Hasan Mohammed Al-Khaldi
Advances in Physical Education
Vol.6 No.1
,February 4, 2016
DOI:
10.4236/ape.2016.61001
4,816
Downloads
5,833
Views
Citations
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