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ISSN
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Deceptive Advertising and Consumer Reaction: A Study of Delta Soap Advertisement
(Articles)
Raymond Chimezie Ukaegbu
Open Access Library Journal
Vol.7 No.3
,March 11, 2020
DOI:
10.4236/oalib.1105865
4,058
Downloads
19,589
Views
Citations
Sales Effort and Coordination in an O2O Supply Chain with Two-Period of Marketing
(Articles)
Jing Shi
Open Journal of Business and Management
Vol.8 No.3
,April 10, 2020
DOI:
10.4236/ojbm.2020.83065
537
Downloads
1,349
Views
Citations
Bank Telemarketing Forecasting Model Based on t-SNE-SVM
(Articles)
Jianguo Che
,
Sai Zhao
,
Yongfan Li
,
Kai Li
Journal of Service Science and Management
Vol.13 No.3
,May 18, 2020
DOI:
10.4236/jssm.2020.133029
672
Downloads
3,017
Views
Citations
Developing a Records and Information Management Model for Oil Marketing Companies in Zambia Based on the Records Cycle Model
(Articles)
Sharon Malake
,
Jackson Phiri
Open Journal of Business and Management
Vol.8 No.4
,July 30, 2020
DOI:
10.4236/ojbm.2020.84114
1,267
Downloads
5,235
Views
Citations
The Impact of Marketing Mix Elements on Brand Loyalty towards Speech Therapy in Health Science Industry Malaysia
(Articles)
Masri bin Abdul Lasi
,
Tan Cheng Man
American Journal of Industrial and Business Management
Vol.10 No.9
,September 18, 2020
DOI:
10.4236/ajibm.2020.109100
1,066
Downloads
4,397
Views
Citations
The Environmental Impact of Polycyclic Aromatic Hydrocarbons: Mechanism of Extraction by Bio-Surfactant in a Microwave
(Articles)
Haroun Ali Adannou
,
Nayaou Kadidja Kamane
,
Samba Koukouare Prosper
,
Dorim Ngarbaroum
,
Allaramadji Ngarmadji Constant
,
Abdel-Hamid Mahamat Ali
,
Simon Ngos III
Natural Resources
Vol.11 No.12
,December 31, 2020
DOI:
10.4236/nr.2020.1112035
401
Downloads
1,289
Views
Citations
Factors Hindering the Adoption of E-Marketing among Cable Manufacturers in Zambia, Based on Technology Acceptance Model (TAM)
(Articles)
Norbert Mooya
,
Jackson Phiri
Technology and Investment
Vol.12 No.2
,March 5, 2021
DOI:
10.4236/ti.2021.122004
830
Downloads
3,294
Views
Citations
Introduction to the Research on the Special Marketing Ability of Higher Vocational Automobile Industry under the Background of the Integration of Production and Education
(Articles)
Leijie Gong
,
Lin Wang
Open Access Library Journal
Vol.8 No.3
,March 18, 2021
DOI:
10.4236/oalib.1107039
412
Downloads
1,270
Views
Citations
Supply Chain Analysis of the Production and Marketing of the Marian Plum in the Case of San Khao Farmers, Phitsanulok, Thailand
(Articles)
Bhagaporn Watanadumrong
,
Sujinda Chemsripong
Open Journal of Social Sciences
Vol.9 No.3
,March 31, 2021
DOI:
10.4236/jss.2021.93032
316
Downloads
1,210
Views
Citations
Relationship Marketing and Information Technology’s Impact on Customer Satisfaction and Commitment
(Articles)
Kamal Abubakar Abraham Sleiman
,
Xiangyu Cai
,
Juanli Lan
,
Hongzhen Lei
,
Ru Liu
Open Journal of Business and Management
Vol.9 No.3
,April 16, 2021
DOI:
10.4236/ojbm.2021.93055
1,286
Downloads
6,286
Views
Citations
Development of a Novel Integrated Web-Based System for Advertisement Service
(Articles)
Sifat Yasir Mustafiz
,
Mamun Bin Harun Hriday
,
Jannatul Ferdous Oyeshe
,
Mohammad Monirujjaman Khan
Journal of Software Engineering and Applications
Vol.14 No.8
,August 3, 2021
DOI:
10.4236/jsea.2021.148020
285
Downloads
1,489
Views
Citations
Customer Relationship Management as a Tool for Improving Customer Loyalty in the Banking Industry: An Empirical Study of Guaranty Trust Bank PLC Situated within the Central Business District, FCT Abuja, Nigeria
(Articles)
Yakubu Yari Kate Dazagbyilo
,
Shuiping Shang
,
Obodo Chidiebube Emmanuel
,
Kalissa Fatoumata Kir
Open Journal of Business and Management
Vol.9 No.5
,September 14, 2021
DOI:
10.4236/ojbm.2021.95124
562
Downloads
3,253
Views
Citations
Trailing the Gap between the Competencies of Bachelor of Science in Business Administration Graduates with Industry Demands: As Viewed by the Employers
(Articles)
Clarizza L. De Leon
,
Jennilyn C. Mina
,
Edgelly G. Vitug
,
Noemi C. Vega
,
Joannie A. Galano
,
Rosenell B. Flores
,
Emery Caymo
,
Kaila Beatrice Magtalas
Open Access Library Journal
Vol.8 No.12
,December 15, 2021
DOI:
10.4236/oalib.1108193
179
Downloads
2,731
Views
Citations
Developing a Social Media Marketing Framework for Small-Scale Contractors in the Construction Industry
(Articles)
Chipozya Kosta Tembo
,
Franco Muleya
,
Godfrey Kabwe Bulaya
Open Journal of Business and Management
Vol.10 No.1
,December 29, 2021
DOI:
10.4236/ojbm.2022.101005
389
Downloads
2,239
Views
Citations
A Systematic Review on the Extant of Outdoor Advertisements Literature in Developing Countries
(Articles)
Omary Swallehe
,
Kardo Mwilongo
Open Journal of Business and Management
Vol.10 No.4
,June 9, 2022
DOI:
10.4236/ojbm.2022.104086
258
Downloads
2,367
Views
Citations
The Moderating Effect of Strategic Planning on the Relationship between Marketing Strategy and Poultry Farming Cooperatives’ Performance in the Province of Gitega (Burundi)
(Articles)
Didace Hatungimana
,
Patrick Rumeci
,
Thierry Bahizi
Open Journal of Business and Management
Vol.10 No.5
,September 7, 2022
DOI:
10.4236/ojbm.2022.105120
160
Downloads
762
Views
Citations
Research on International Marketing of Chinese Beauty Brands Based on the 4I Theory
—Taking Perfect Diary’s Trip to Japan as an Example
(Articles)
Chen Liang
,
Chenggang Li
Modern Economy
Vol.13 No.11
,November 24, 2022
DOI:
10.4236/me.2022.1311077
286
Downloads
1,454
Views
Citations
Impact of Khat Production and Marketing on the Livelihood of Smallholder Households in Ethiopia
(Articles)
Tofik Abdella Dawide
,
Fresenbet Zeleke
,
Mustefa Musse Ebro
Agricultural Sciences
Vol.13 No.12
,December 14, 2022
DOI:
10.4236/as.2022.1312080
252
Downloads
1,558
Views
Citations
Research on Marketing Strategy of Tourism Souvenirs in Xinjiang Based on Douyin Short Video
(Articles)
Chunhua Li
,
Changyu Ren
,
Mingyue Luo
,
Dingyin Chen
,
Ya Shu
Chinese Studies
Vol.12 No.1
,February 6, 2023
DOI:
10.4236/chnstd.2023.121003
210
Downloads
970
Views
Citations
Digital Marketing Ecosystem Perspective of Regional Featured Product in North Sulawesi Province, Indonesia
(Articles)
Melky K. E. Paendong
,
Precylia R. Rambing
,
Christopel H. Simanjuntak
,
Arief P. Kumaat
,
Mikke R. Marentek
,
Nancy H. J. Mandey
Open Journal of Social Sciences
Vol.11 No.2
,February 7, 2023
DOI:
10.4236/jss.2023.112001
197
Downloads
1,407
Views
Citations
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