Customer Relationship Management as a Tool for Improving Customer Loyalty in the Banking Industry: An Empirical Study of Guaranty Trust Bank PLC Situated within the Central Business District, FCT Abuja, Nigeria

Journals Menu

Follow SCIRP

ISSN Print: 2329-3284
ISSN Online: 2329-3292
www.scirp.org/journal/ojbm
E-mail: ojbm@scirp.org

"Customer Relationship Management as a Tool for Improving Customer Loyalty in the Banking Industry: An Empirical Study of Guaranty Trust Bank PLC Situated within the Central Business District, FCT Abuja, Nigeria"
written by Yakubu Yari Kate Dazagbyilo, Shuiping Shang, Obodo Chidiebube Emmanuel, Kalissa Fatoumata Kir,
published by Open Journal of Business and Management, Vol.9 No.5, 2021

has been cited by the following article(s):

[1]	Factors Affecting Customers' Happiness: A Systematic Review in the Service Industries
	International Conference on Advanced …, 2023

Follow SCIRP

[1]	Proceedings of the 8th International Conference on Advanced Intelligent Systems and Informatics 2022 Lecture Notes on Data Engineering and Communications Technologies, 2023 DOI:10.1007/978-3-031-20601-6_43

[2]	A New Era of Consumer Behavior - In and Beyond the Pandemic Business, Management and Economics, 2023 DOI:10.5772/intechopen.107139