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ISSN
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Interaction Mechanism and Strategy of Brand Relationship and Brand Extension
(Articles)
He Liu
,
Lili Fan
Open Journal of Business and Management
Vol.1 No.3
,October 28, 2013
DOI:
10.4236/ojbm.2013.13008
5,439
Downloads
10,356
Views
Citations
Research on Integrity Evaluation System of Food Brand Enterprises Based on the Creeds of Business Governance*
(Articles)
Xie Fan
,
Meng Yong
Open Journal of Business and Management
Vol.2 No.1
,January 16, 2014
DOI:
10.4236/ojbm.2014.21008
4,661
Downloads
7,055
Views
Citations
How to Save Brand after Crises? A Literature Review on Brand Crisis Management
(Articles)
Ming Li
,
Haiying Wei
American Journal of Industrial and Business Management
Vol.6 No.2
,February 18, 2016
DOI:
10.4236/ajibm.2016.62008
7,197
Downloads
18,486
Views
Citations
Study on Brand Mismatching toward the Acquiring Enterprise Brand Dilution—Based on a Prospective of Construal Level Theory
(Articles)
Guangmin Zhai
,
Xinhong Liang
,
Haiquan Chen
Open Journal of Business and Management
Vol.4 No.3
,July 5, 2016
DOI:
10.4236/ojbm.2016.43045
1,760
Downloads
2,451
Views
Citations
Emotional Connect between Brand and Consumer through Sensory Branding
(Articles)
Makarand Upadhyaya
American Journal of Industrial and Business Management
Vol.7 No.4
,April 6, 2017
DOI:
10.4236/ajibm.2017.74025
7,076
Downloads
12,118
Views
Citations
Research on Influence of the Congruence of Self-Image and Brand Image on Consumers’ Citizenship Behavior
(Articles)
Wanling Huang
,
Ming Chen
Open Journal of Business and Management
Vol.6 No.1
,January 30, 2018
DOI:
10.4236/ojbm.2018.61013
1,526
Downloads
3,647
Views
Citations
Antecedents to Customer Engagement: Moderating Role of Media Richness of Brand Pages
(Articles)
Aditi Gosain
,
Mukta Srivastava
,
Deepanvita Gupta
Theoretical Economics Letters
Vol.9 No.7
,October 14, 2019
DOI:
10.4236/tel.2019.97161
848
Downloads
3,155
Views
Citations
An Empirical Study on the Influence of Atypical Visitors’ Interactive Learning on Exhibition Brand Equity
(Articles)
Wanyun Zhang
,
Xin Mai
,
Simin Huang
,
Peng Ju
iBusiness
Vol.12 No.2
,May 6, 2020
DOI:
10.4236/ib.2020.122003
656
Downloads
1,701
Views
Citations
Fashion and Brand Awareness: An Evidence-Based Approach to the Analysis of Distinctive Elements in Communication
(Articles)
Giovanni Maria Conti
,
Alessandra Mazzola
,
Martina Motta
,
Margherita Pillan
Journal of Textile Science and Technology
Vol.6 No.4
,November 4, 2020
DOI:
10.4236/jtst.2020.64015
612
Downloads
3,261
Views
Citations
Exploring the Nexus between Packaging, Quality, Equity and Loyalty in Drug Industry
(Articles)
Peter Kwasi Oppong
,
Joseph Owusu
,
Paul Hammond
,
Edmond Amissah
Open Journal of Business and Management
Vol.10 No.5
,September 7, 2022
DOI:
10.4236/ojbm.2022.105121
163
Downloads
795
Views
Citations
Brand Attitude Process of Pop-Up Ads Used in Digital Marketing
(Articles)
Osman Yetkin
,
Murat Basal
Open Journal of Social Sciences
Vol.12 No.4
,April 18, 2024
DOI:
10.4236/jss.2024.124011
34
Downloads
212
Views
Citations
Predicting Brand Perception for Fast Food Market Entry
(Articles)
Torsten Teichert
,
Tobias Effertz
,
Marina Tsoi
,
Vladislav Shchekoldin
Theoretical Economics Letters
Vol.5 No.6
,December 4, 2015
DOI:
10.4236/tel.2015.56081
5,701
Downloads
9,288
Views
Citations
A Study on the Core Values of the Brand
(Articles)
Xiangyin Li
,
Cui Sun
Journal of Service Science and Management
Vol.8 No.6
,December 23, 2015
DOI:
10.4236/jssm.2015.86087
7,444
Downloads
11,480
Views
Citations
Current Situation, Problems and Countermeasures of Brand Construction of Agricultural Products in Hubei Province
(Articles)
Ming Luo
Open Journal of Business and Management
Vol.7 No.3
,June 5, 2019
DOI:
10.4236/ojbm.2019.73081
1,246
Downloads
2,832
Views
Citations
Gender Differences in Social Relationships, Social Integration and Substance Use
(Articles)
Gloria Jones-Johnson
,
Matt DeLisi
,
Andy Hochstetler
,
W. Roy Johnson
,
Natalia Frishman
Sociology Mind
Vol.3 No.1
,January 28, 2013
DOI:
10.4236/sm.2013.31016
5,109
Downloads
9,194
Views
Citations
Attachment Relationships with Fathers and Mothers during Early Chilhood
(Articles)
Nerea Portu-Zapirain
Psychology
Vol.4 No.3A
,March 28, 2013
DOI:
10.4236/psych.2013.43A038
6,361
Downloads
13,678
Views
Citations
This article belongs to the Special Issue on
Applied Psychology
Primary School Teachers’ Resilience during the Economic Crisis in Greece
(Articles)
Anastasia Botou
,
Iro Mylonakou-Keke
,
Ourania Kalouri
,
Nikolaos Tsergas
Psychology
Vol.8 No.1
,January 17, 2017
DOI:
10.4236/psych.2017.81009
3,336
Downloads
9,082
Views
Citations
A Comparison of Relationship Behaviors
(Articles)
Brian Eberly
,
Robert Pasnak
,
Keith Renshaw
,
Linda Chrosniak
Psychology
Vol.4 No.11
,November 27, 2013
DOI:
10.4236/psych.2013.411122
3,923
Downloads
7,341
Views
Citations
Legal and Sociological Analyses on Telework at Home in Brazil
(Articles)
Márcia Regina Castro Barroso
Open Journal of Social Sciences
Vol.2 No.6
,June 20, 2014
DOI:
10.4236/jss.2014.26057
3,565
Downloads
4,651
Views
Citations
Romantic Jealousy and Love Infidelity Correlations
(Articles)
Thiago de Almeida
,
Adriano Schlösser
Current Urban Studies
Vol.2 No.3
,September 18, 2014
DOI:
10.4236/cus.2014.23021
5,355
Downloads
7,473
Views
Citations
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