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DOI
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Journal
Affiliation
ISSN
Subject
Interaction Mechanism and Strategy of Brand Relationship and Brand Extension
(Articles)
He Liu
,
Lili Fan
Open Journal of Business and Management
Vol.1 No.3
,October 28, 2013
DOI:
10.4236/ojbm.2013.13008
5,437
Downloads
10,348
Views
Citations
Research on Integrity Evaluation System of Food Brand Enterprises Based on the Creeds of Business Governance*
(Articles)
Xie Fan
,
Meng Yong
Open Journal of Business and Management
Vol.2 No.1
,January 16, 2014
DOI:
10.4236/ojbm.2014.21008
4,661
Downloads
7,054
Views
Citations
How to Save Brand after Crises? A Literature Review on Brand Crisis Management
(Articles)
Ming Li
,
Haiying Wei
American Journal of Industrial and Business Management
Vol.6 No.2
,February 18, 2016
DOI:
10.4236/ajibm.2016.62008
7,194
Downloads
18,471
Views
Citations
Study on Brand Mismatching toward the Acquiring Enterprise Brand Dilution—Based on a Prospective of Construal Level Theory
(Articles)
Guangmin Zhai
,
Xinhong Liang
,
Haiquan Chen
Open Journal of Business and Management
Vol.4 No.3
,July 5, 2016
DOI:
10.4236/ojbm.2016.43045
1,760
Downloads
2,451
Views
Citations
Emotional Connect between Brand and Consumer through Sensory Branding
(Articles)
Makarand Upadhyaya
American Journal of Industrial and Business Management
Vol.7 No.4
,April 6, 2017
DOI:
10.4236/ajibm.2017.74025
7,074
Downloads
12,104
Views
Citations
Research on Influence of the Congruence of Self-Image and Brand Image on Consumers’ Citizenship Behavior
(Articles)
Wanling Huang
,
Ming Chen
Open Journal of Business and Management
Vol.6 No.1
,January 30, 2018
DOI:
10.4236/ojbm.2018.61013
1,526
Downloads
3,645
Views
Citations
Antecedents to Customer Engagement: Moderating Role of Media Richness of Brand Pages
(Articles)
Aditi Gosain
,
Mukta Srivastava
,
Deepanvita Gupta
Theoretical Economics Letters
Vol.9 No.7
,October 14, 2019
DOI:
10.4236/tel.2019.97161
840
Downloads
3,138
Views
Citations
An Empirical Study on the Influence of Atypical Visitors’ Interactive Learning on Exhibition Brand Equity
(Articles)
Wanyun Zhang
,
Xin Mai
,
Simin Huang
,
Peng Ju
iBusiness
Vol.12 No.2
,May 6, 2020
DOI:
10.4236/ib.2020.122003
656
Downloads
1,698
Views
Citations
Fashion and Brand Awareness: An Evidence-Based Approach to the Analysis of Distinctive Elements in Communication
(Articles)
Giovanni Maria Conti
,
Alessandra Mazzola
,
Martina Motta
,
Margherita Pillan
Journal of Textile Science and Technology
Vol.6 No.4
,November 4, 2020
DOI:
10.4236/jtst.2020.64015
611
Downloads
3,255
Views
Citations
Exploring the Nexus between Packaging, Quality, Equity and Loyalty in Drug Industry
(Articles)
Peter Kwasi Oppong
,
Joseph Owusu
,
Paul Hammond
,
Edmond Amissah
Open Journal of Business and Management
Vol.10 No.5
,September 7, 2022
DOI:
10.4236/ojbm.2022.105121
163
Downloads
793
Views
Citations
Brand Attitude Process of Pop-Up Ads Used in Digital Marketing
(Articles)
Osman Yetkin
,
Murat Basal
Open Journal of Social Sciences
Vol.12 No.4
,April 18, 2024
DOI:
10.4236/jss.2024.124011
31
Downloads
196
Views
Citations
Predicting Brand Perception for Fast Food Market Entry
(Articles)
Torsten Teichert
,
Tobias Effertz
,
Marina Tsoi
,
Vladislav Shchekoldin
Theoretical Economics Letters
Vol.5 No.6
,December 4, 2015
DOI:
10.4236/tel.2015.56081
5,699
Downloads
9,277
Views
Citations
A Study on the Core Values of the Brand
(Articles)
Xiangyin Li
,
Cui Sun
Journal of Service Science and Management
Vol.8 No.6
,December 23, 2015
DOI:
10.4236/jssm.2015.86087
7,435
Downloads
11,459
Views
Citations
Current Situation, Problems and Countermeasures of Brand Construction of Agricultural Products in Hubei Province
(Articles)
Ming Luo
Open Journal of Business and Management
Vol.7 No.3
,June 5, 2019
DOI:
10.4236/ojbm.2019.73081
1,245
Downloads
2,826
Views
Citations
Preferences for behavioral therapies for chronic insomnia
(Articles)
Sarah Ibrahim
,
Souraya Sidani
Health
Vol.5 No.11
,November 12, 2013
DOI:
10.4236/health.2013.511240
5,457
Downloads
7,264
Views
Citations
Analysis of Preference Formation Using Experience Information
(Articles)
Tadashi Yagi
Modern Economy
Vol.9 No.3
,March 26, 2018
DOI:
10.4236/me.2018.93032
771
Downloads
1,824
Views
Citations
Research on the Relation between Hand Preference and Success in Karate and Taekwondo Sports with Regards to Gender
(Articles)
Yunus Emre Cingoz
,
Recep Gursoy
,
Murat Ozan
,
Kursat Hazar
,
Mehmet Dalli
Advances in Physical Education
Vol.8 No.3
,August 3, 2018
DOI:
10.4236/ape.2018.83027
1,412
Downloads
2,716
Views
Citations
Palatability Testing of Oral Chewables in Veterinary Medicine for Dogs
(Articles)
Michelle Aleo
,
Stacy Ross
,
Csilla Becskei
,
Eileen Coscarelli
,
Vickie King
,
Mary Darling
,
Julie Lorenz
Open Journal of Veterinary Medicine
Vol.8 No.8
,August 28, 2018
DOI:
10.4236/ojvm.2018.88011
1,465
Downloads
4,755
Views
Citations
Preference of Dogs between Two Oral Formulations of Endectoparasiticides: NEXGARD SPECTRA
®
(Afoxolaner and Milbemycin Oxime) and Simparica Trio
TM
(Sarolaner, Moxidectin and Pyrantel)
(Articles)
Nadège Perier
,
Douglas S. Carithers
,
William Russel Everett
,
Sheila J. Gross
,
Phrutsamon Wongnak
,
Karine Chalvet-Monfray
,
Frédéric Beugnet
Open Journal of Veterinary Medicine
Vol.10 No.9
,September 10, 2020
DOI:
10.4236/ojvm.2020.109013
770
Downloads
3,653
Views
Citations
Classification of Briquettes Selection Criteria Using Principal Components Analysis Approach
(Articles)
Denis O. Kiobia
,
Yusto M. Yustas
,
Werenfrid M. Tarimo
,
Susan A. Mbacho
,
Nelson R. Makange
,
Avitus T. Kashaija
,
Erasto B. Mukama
,
Festo R. Silungwe
Journal of Power and Energy Engineering
Vol.10 No.6
,June 29, 2022
DOI:
10.4236/jpee.2022.106002
179
Downloads
1,242
Views
Citations
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