Login
Login
切换导航
Home
Articles
Journals
Books
News
About
Services
Submit
Home
Journal
Articles
Journals A-Z
Browse Subjects
Biomedical & Life Sci.
Business & Economics
Chemistry & Materials Sci.
Computer Sci. & Commun.
Earth & Environmental Sci.
Engineering
Medicine & Healthcare
Physics & Mathematics
Social Sci. & Humanities
Browse Subjects
Biomedical & Life Sciences
Business & Economics
Chemistry & Materials Science
Computer Science & Communications
Earth & Environmental Sciences
Engineering
Medicine & Healthcare
Physics & Mathematics
Social Sciences & Humanities
Publish with us
Paper Submission
Information for Authors
Peer-Review Resources
Open Special Issues
Open Access Statement
Frequently Asked Questions
Publish with us
Paper Submission
Information for Authors
Peer-Review Resources
Open Special Issues
Open Access Statement
Frequently Asked Questions
Follow SCIRP
Contact us
+1 323-425-8868
customer@scirp.org
+86 18163351462(WhatsApp)
1655362766
Paper Publishing WeChat
Complete Matching
Editorial Board
Show/Hide Options
Show/Hide Options
All
Title
Abstract
Keywords
DOI
Author
Journal
Affiliation
ISSN
Subject
A Systematic Review on the Extant of Outdoor Advertisements Literature in Developing Countries
(Articles)
Omary Swallehe
,
Kardo Mwilongo
Open Journal of Business and Management
Vol.10 No.4
,June 9, 2022
DOI:
10.4236/ojbm.2022.104086
272
Downloads
2,263
Views
Citations
The Moderating Effect of Strategic Planning on the Relationship between Marketing Strategy and Poultry Farming Cooperatives’ Performance in the Province of Gitega (Burundi)
(Articles)
Didace Hatungimana
,
Patrick Rumeci
,
Thierry Bahizi
Open Journal of Business and Management
Vol.10 No.5
,September 7, 2022
DOI:
10.4236/ojbm.2022.105120
164
Downloads
699
Views
Citations
Research on International Marketing of Chinese Beauty Brands Based on the 4I Theory
—Taking Perfect Diary’s Trip to Japan as an Example
(Articles)
Chen Liang
,
Chenggang Li
Modern Economy
Vol.13 No.11
,November 24, 2022
DOI:
10.4236/me.2022.1311077
292
Downloads
1,398
Views
Citations
Impact of Khat Production and Marketing on the Livelihood of Smallholder Households in Ethiopia
(Articles)
Tofik Abdella Dawide
,
Fresenbet Zeleke
,
Mustefa Musse Ebro
Agricultural Sciences
Vol.13 No.12
,December 14, 2022
DOI:
10.4236/as.2022.1312080
260
Downloads
1,453
Views
Citations
Research on Marketing Strategy of Tourism Souvenirs in Xinjiang Based on Douyin Short Video
(Articles)
Chunhua Li
,
Changyu Ren
,
Mingyue Luo
,
Dingyin Chen
,
Ya Shu
Chinese Studies
Vol.12 No.1
,February 6, 2023
DOI:
10.4236/chnstd.2023.121003
221
Downloads
918
Views
Citations
Digital Marketing Ecosystem Perspective of Regional Featured Product in North Sulawesi Province, Indonesia
(Articles)
Melky K. E. Paendong
,
Precylia R. Rambing
,
Christopel H. Simanjuntak
,
Arief P. Kumaat
,
Mikke R. Marentek
,
Nancy H. J. Mandey
Open Journal of Social Sciences
Vol.11 No.2
,February 7, 2023
DOI:
10.4236/jss.2023.112001
215
Downloads
1,454
Views
Citations
Digital Sales & Marketing Impact on Asian Market during Pandemic with the Effect of Creating Online Demand: Robust Optimization of Digital Marketing Intelligence
(Articles)
Benish Shabbir
,
Xiaodong Qiu
American Journal of Industrial and Business Management
Vol.13 No.2
,February 27, 2023
DOI:
10.4236/ajibm.2023.132002
256
Downloads
1,207
Views
Citations
Marketing and Commodification of Fear in Time of US War on Global Terror
(Articles)
Souleymane Ndao
Open Journal of Social Sciences
Vol.11 No.2
,February 28, 2023
DOI:
10.4236/jss.2023.112028
96
Downloads
401
Views
Citations
Consumer Behavior under Social Network Platform Influencing Factors and Marketing Strategies
(Articles)
Di Zhang
,
Dongphil Chun
,
Minghao Huang
Open Journal of Business and Management
Vol.11 No.2
,March 22, 2023
DOI:
10.4236/ojbm.2023.112032
430
Downloads
1,708
Views
Citations
Influencer Marketing
(Articles)
Yanjie Chen
Open Journal of Business and Management
Vol.11 No.5
,September 18, 2023
DOI:
10.4236/ojbm.2023.115127
626
Downloads
3,717
Views
Citations
Research on Marketing Strategies of Wealth Management Business in Securities Business Departments
(Articles)
Shengshi Gao
Open Journal of Social Sciences
Vol.11 No.10
,October 11, 2023
DOI:
10.4236/jss.2023.1110006
126
Downloads
483
Views
Citations
Design of a Social Marketing Plan on Salt Reduction for the Control and Treatment of Noncommunicable Diseases in Costa Rica
(Articles)
Adriana Blanco-Metzler
,
Hilda Patricia Nuñez-Rivas
,
Marlene Roselló-Araya
,
Karol Madriz-Morales
,
Karla Benavides-Aguilar
,
Marco Castro-Araya
Food and Nutrition Sciences
Vol.14 No.11
,November 28, 2023
DOI:
10.4236/fns.2023.1411067
59
Downloads
250
Views
Citations
Relationship between Consumer Insights and Purchase Patterns across Different Generations: A Quantitative Approach
(Articles)
Max Boada
,
Daniel Burneo
,
Francisco Morocho
,
Janeth Gutiérrez
Open Access Library Journal
Vol.10 No.11
,November 30, 2023
DOI:
10.4236/oalib.1110867
40
Downloads
326
Views
Citations
Generic Marketing Strategy for Wooden Souvenir Products in Polimdo Gallery
(Articles)
Christien A. Karambut
,
Juliet P. T. Makinggung
,
Jacob T. S. Makapedua
,
Jemry R. Winokan
Open Journal of Social Sciences
Vol.12 No.1
,January 26, 2024
DOI:
10.4236/jss.2024.121019
84
Downloads
274
Views
Citations
Total Quality Management as a Tool for Marketing Performance Improvement: A Case of Oil and Gas Company in Iraq
(Articles)
Ghada M. Ibrahim
,
Imtissal Bachir El Akkaoui
,
Mohammed Waleed Wahbi
Open Journal of Business and Management
Vol.12 No.1
,January 29, 2024
DOI:
10.4236/ojbm.2024.121025
96
Downloads
433
Views
Citations
The Effect of Mobile Shopping on Shopping Attitudes: A Field Study on the Food Sector in Istanbul
(Articles)
Ahmad Sajaad Haidary
,
Murat Basal
Open Journal of Social Sciences
Vol.12 No.2
,February 20, 2024
DOI:
10.4236/jss.2024.122007
66
Downloads
270
Views
Citations
Brand Attitude Process of Pop-Up Ads Used in Digital Marketing
(Articles)
Osman Yetkin
,
Murat Basal
Open Journal of Social Sciences
Vol.12 No.4
,April 18, 2024
DOI:
10.4236/jss.2024.124011
44
Downloads
234
Views
Citations
Digital Ascension: Digital Marketing Strategies of Skytrax 5 Star Airlines
(Articles)
Mehmet Emin Keke
Open Journal of Social Sciences
Vol.12 No.5
,May 17, 2024
DOI:
10.4236/jss.2024.125005
35
Downloads
122
Views
Citations
Digital Product Passport in Marketing and the Future of Sustainable Development
(Articles)
Murat Basal
,
Ahmet Demircioglu
American Journal of Industrial and Business Management
Vol.14 No.5
,May 29, 2024
DOI:
10.4236/ajibm.2024.145039
13
Downloads
61
Views
Citations
Strategies for Enrollment Managers at Historically Black Colleges and Universities: A Single Case Study
(Articles)
Johnny B. McDonald
,
Charles R. Needham
Open Journal of Business and Management
Vol.8 No.3
,May 29, 2020
DOI:
10.4236/ojbm.2020.83084
827
Downloads
2,066
Views
Citations
<
...
8
9
10
...
>
Follow SCIRP
Contact us
+1 323-425-8868
customer@scirp.org
+86 18163351462(WhatsApp)
1655362766
Paper Publishing WeChat
Free SCIRP Newsletters
Home
Journals A-Z
Subject
Books
Sitemap
Contact Us
About SCIRP
Publication Fees
For Authors
Peer-Review Issues
Special Issues
News
Service
Manuscript Tracking System
Subscription
Translation & Proofreading
FAQ
Volume & Issue
Policies
Open Access
Publication Ethics
Preservation
Retraction
Privacy Policy
Copyright © 2006-2024 Scientific Research Publishing Inc. All Rights Reserved.
Top