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ISSN
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Factors Influencing the Adoption of E-Marketing in the Tourism Industry by SMEs in Developing Countries Based on UTAUT Model
(Articles)
Mark Chicha
,
Jackson Phiri
Open Journal of Business and Management
Vol.12 No.1
,January 30, 2024
DOI:
10.4236/ojbm.2024.121032
106
Downloads
556
Views
Citations
Factors Affecting Green Purchase Behaviour and Future Marketing Strategy
(Articles)
Guochuang Liang
American Journal of Industrial and Business Management
Vol.14 No.2
,February 27, 2024
DOI:
10.4236/ajibm.2024.142010
107
Downloads
461
Views
Citations
How Does Sustainable Digital Marketing Affect Consumer Behavior?
(Articles)
Lifang Yao
American Journal of Industrial and Business Management
Vol.14 No.3
,March 25, 2024
DOI:
10.4236/ajibm.2024.143013
203
Downloads
1,037
Views
Citations
Analysis of Instagram Media Marketing Strategy of Li-Ning Based on 4I Theory
(Articles)
Pei Chen
,
Chenggang Li
Modern Economy
Vol.15 No.3
,March 27, 2024
DOI:
10.4236/me.2024.153016
79
Downloads
324
Views
Citations
Research on Connotation Mining and System Construction of Jewelry Brand Cultural Marketing
(Articles)
Guo Ning
,
Chenggang Li
Advances in Journalism and Communication
Vol.12 No.1
,March 27, 2024
DOI:
10.4236/ajc.2024.121009
52
Downloads
255
Views
Citations
The Effect of Hospitals’ Social Media Marketing on Patients’ Health Perception: Research in Istanbul Province
(Articles)
Claire Laetitia Fernende Nleng Aloma
,
Murat Basal
Sociology Mind
Vol.14 No.2
,March 28, 2024
DOI:
10.4236/sm.2024.142007
61
Downloads
191
Views
Citations
The Relationship between Digital Content Marketing Success and Sustainable Consumption Behavior
(Articles)
Bassam S. A. Mansour
,
Murat Basal
American Journal of Industrial and Business Management
Vol.14 No.4
,April 17, 2024
DOI:
10.4236/ajibm.2024.144020
65
Downloads
277
Views
Citations
Is There a Place for Hedonic Consumption in On-Line Shopping Addiction?
(Articles)
Melike Selcuk Arpınar
,
Murat Basal
Sociology Mind
Vol.14 No.2
,April 28, 2024
DOI:
10.4236/sm.2024.142011
45
Downloads
179
Views
Citations
Factors That Hinder Rural Small Business Owners from Adopting Internet Marketing as a Strategy
(Articles)
Veronica Triplett
Open Journal of Business and Management
Vol.12 No.3
,May 31, 2024
DOI:
10.4236/ojbm.2024.123105
9
Downloads
41
Views
Citations
The Role of Technology in the Marketing Communications Industry: An Exploratory Study of the Impact of North American Influence on Local Business in Trinidad and Tobago
(Articles)
Prahalad Sooknanan
,
Karen Crichlow
Advances in Journalism and Communication
Vol.2 No.3
,August 20, 2014
DOI:
10.4236/ajc.2014.23009
5,023
Downloads
9,136
Views
Citations
The Emergence of Common Market in West Africa: An Examination of Cross Culture and Ethnographic Marketing System of Alaba International Market, Lagos-Nigeria
(Articles)
Mufutau Akanbi Awoniyi
American Journal of Industrial and Business Management
Vol.6 No.2
,February 26, 2016
DOI:
10.4236/ajibm.2016.62014
3,043
Downloads
5,449
Views
Citations
E-Marketing and Its Implementation on Developing Social Perceptions of Customers through Effective Marketing Mix of Organic Textile Products
(Articles)
Muhammad Abrar
,
Asif Ali Safeer
,
Sajjad Ahmad Baig
,
Abdul Ghafoor
American Journal of Industrial and Business Management
Vol.6 No.12
,December 28, 2016
DOI:
10.4236/ajibm.2016.612110
2,526
Downloads
8,239
Views
Citations
Assessment of Challenges in Export Marketing: The Case of Ethiopian Vegetable and Fruit Commercial Growers
(Articles)
Mohammed Alebachew Sisay
iBusiness
Vol.10 No.1
,March 6, 2018
DOI:
10.4236/ib.2018.101001
2,851
Downloads
6,670
Views
Citations
Effects of Fairness and Relationship Quality on Relational Behavior
(Articles)
Zafer Kamil Berkman
American Journal of Industrial and Business Management
Vol.10 No.7
,July 15, 2020
DOI:
10.4236/ajibm.2020.107079
452
Downloads
1,399
Views
Citations
Towards Hospital Marketing at the Brazzaville University Hospital Center
(Articles)
Moyo Nzololo
Open Journal of Business and Management
Vol.8 No.6
,November 10, 2020
DOI:
10.4236/ojbm.2020.86149
504
Downloads
1,161
Views
Citations
The Impacts of Industry 4.0 on Marketing Activities and Strategies of Iron and Steel Industry in Developing Countries: Case for Uganda
(Articles)
Alfred Ocheng Komakech
,
Jiaguo Liu
,
Alfred Omo
,
Emmanuel Afanga Archelaus Basua
Open Journal of Social Sciences
Vol.9 No.5
,May 26, 2021
DOI:
10.4236/jss.2021.95034
625
Downloads
6,391
Views
Citations
Influencer Marketing: Statistics and Skepticism
(Articles)
Chelsea Peng
Open Journal of Business and Management
Vol.11 No.2
,March 30, 2023
DOI:
10.4236/ojbm.2023.112040
457
Downloads
2,897
Views
Citations
Factors Affecting E-Marketing in Developing Countries: A Systematic Review
(Articles)
Mihretu Shanko
,
Shimelis Zewdie
Open Journal of Business and Management
Vol.11 No.5
,September 19, 2023
DOI:
10.4236/ojbm.2023.115129
201
Downloads
1,342
Views
Citations
Exploring the Pedagogical Meaning and Implications of the 4Cs “Super Skills” for the 21
st
Century through Bruner’s 5E Lenses of Knowledge Construction to Improve Pedagogies of the New Learning Paradigm
(Articles)
Charles Kivunja
Creative Education
Vol.6 No.2
,February 17, 2015
DOI:
10.4236/ce.2015.62021
13,087
Downloads
22,499
Views
Citations
The Benefits of Teachers’ Workshops on Their Social and Emotional Intelligence in Four Countries
(Articles)
Markus Talvio
,
Minna Berg
,
Topi Litmanen
,
Kirsti Lonka
Creative Education
Vol.7 No.18
,December 15, 2016
DOI:
10.4236/ce.2016.718260
2,016
Downloads
8,331
Views
Citations
This article belongs to the Special Issue on
Emotional Intelligence Education
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