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Domestic Travelers’ Perceived Value, Satisfaction and Loyalty Intentions
(Articles)
Ariunjargal Nergui
,
Odonchimeg Myagmarsuren
,
Khishigdalai Ulaankhuu
,
Erdenetuul Sereeter
Open Journal of Business and Management
Vol.11 No.3
,May 19, 2023
DOI:
10.4236/ojbm.2023.113058
152
Downloads
811
Views
Citations
Impact of the Bank’s Image and Reputation on Customer’s Loyalty through Customer’s Trust: A Case of Commercial Banks in Ho Chi Minh City
(Articles)
Vo Tan Phong
,
Vo Mai Duc Anh
Open Journal of Business and Management
Vol.11 No.5
,September 28, 2023
DOI:
10.4236/ojbm.2023.115145
175
Downloads
935
Views
Citations
Joint Decision of Pricing and Cross-Ruff Coupon Value under Substitute (Complement) Demand
(Articles)
Zhongguo Shi
,
Yinping Mu
American Journal of Industrial and Business Management
Vol.2 No.1
,January 18, 2012
DOI:
10.4236/ajibm.2012.21001
5,972
Downloads
9,932
Views
Citations
Interaction Mechanism and Strategy of Brand Relationship and Brand Extension
(Articles)
He Liu
,
Lili Fan
Open Journal of Business and Management
Vol.1 No.3
,October 28, 2013
DOI:
10.4236/ojbm.2013.13008
5,455
Downloads
9,877
Views
Citations
Research on Integrity Evaluation System of Food Brand Enterprises Based on the Creeds of Business Governance*
(Articles)
Xie Fan
,
Meng Yong
Open Journal of Business and Management
Vol.2 No.1
,January 16, 2014
DOI:
10.4236/ojbm.2014.21008
4,663
Downloads
7,069
Views
Citations
How to Save Brand after Crises? A Literature Review on Brand Crisis Management
(Articles)
Ming Li
,
Haiying Wei
American Journal of Industrial and Business Management
Vol.6 No.2
,February 18, 2016
DOI:
10.4236/ajibm.2016.62008
7,231
Downloads
17,849
Views
Citations
Study on Brand Mismatching toward the Acquiring Enterprise Brand Dilution—Based on a Prospective of Construal Level Theory
(Articles)
Guangmin Zhai
,
Xinhong Liang
,
Haiquan Chen
Open Journal of Business and Management
Vol.4 No.3
,July 5, 2016
DOI:
10.4236/ojbm.2016.43045
1,761
Downloads
2,392
Views
Citations
Emotional Connect between Brand and Consumer through Sensory Branding
(Articles)
Makarand Upadhyaya
American Journal of Industrial and Business Management
Vol.7 No.4
,April 6, 2017
DOI:
10.4236/ajibm.2017.74025
7,098
Downloads
11,769
Views
Citations
Research on Influence of the Congruence of Self-Image and Brand Image on Consumers’ Citizenship Behavior
(Articles)
Wanling Huang
,
Ming Chen
Open Journal of Business and Management
Vol.6 No.1
,January 30, 2018
DOI:
10.4236/ojbm.2018.61013
1,539
Downloads
3,338
Views
Citations
Antecedents to Customer Engagement: Moderating Role of Media Richness of Brand Pages
(Articles)
Aditi Gosain
,
Mukta Srivastava
,
Deepanvita Gupta
Theoretical Economics Letters
Vol.9 No.7
,October 14, 2019
DOI:
10.4236/tel.2019.97161
874
Downloads
2,985
Views
Citations
An Empirical Study on the Influence of Atypical Visitors’ Interactive Learning on Exhibition Brand Equity
(Articles)
Wanyun Zhang
,
Xin Mai
,
Simin Huang
,
Peng Ju
iBusiness
Vol.12 No.2
,May 6, 2020
DOI:
10.4236/ib.2020.122003
666
Downloads
1,600
Views
Citations
Fashion and Brand Awareness: An Evidence-Based Approach to the Analysis of Distinctive Elements in Communication
(Articles)
Giovanni Maria Conti
,
Alessandra Mazzola
,
Martina Motta
,
Margherita Pillan
Journal of Textile Science and Technology
Vol.6 No.4
,November 4, 2020
DOI:
10.4236/jtst.2020.64015
631
Downloads
3,166
Views
Citations
Brand Attitude Process of Pop-Up Ads Used in Digital Marketing
(Articles)
Osman Yetkin
,
Murat Basal
Open Journal of Social Sciences
Vol.12 No.4
,April 18, 2024
DOI:
10.4236/jss.2024.124011
52
Downloads
269
Views
Citations
Predicting Brand Perception for Fast Food Market Entry
(Articles)
Torsten Teichert
,
Tobias Effertz
,
Marina Tsoi
,
Vladislav Shchekoldin
Theoretical Economics Letters
Vol.5 No.6
,December 4, 2015
DOI:
10.4236/tel.2015.56081
5,729
Downloads
8,065
Views
Citations
A Study on the Core Values of the Brand
(Articles)
Xiangyin Li
,
Cui Sun
Journal of Service Science and Management
Vol.8 No.6
,December 23, 2015
DOI:
10.4236/jssm.2015.86087
7,467
Downloads
10,074
Views
Citations
Current Situation, Problems and Countermeasures of Brand Construction of Agricultural Products in Hubei Province
(Articles)
Ming Luo
Open Journal of Business and Management
Vol.7 No.3
,June 5, 2019
DOI:
10.4236/ojbm.2019.73081
1,258
Downloads
2,512
Views
Citations
Psychosocial Moderators of Perceived Stress, Anxiety and Depression in University Students: An International Study
(Articles)
Aileen M. Pidgeon
,
Stephanie McGrath
,
Heidi B. Magya
,
Peta Stapleton
,
Barbara C. Y. Lo
Open Journal of Social Sciences
Vol.2 No.11
,November 24, 2014
DOI:
10.4236/jss.2014.211004
7,831
Downloads
11,750
Views
Citations
Corporate Social Responsibility and Stock Price Crash Risk
—Moderating Effect Analysis of Social Capital
(Articles)
Xianzhe Chen
American Journal of Industrial and Business Management
Vol.10 No.3
,March 17, 2020
DOI:
10.4236/ajibm.2020.103040
776
Downloads
2,422
Views
Citations
The Mediating Role of Transition Management in the Relationship of Strategic Planning Systems and Sustainable Urban Road Infrastructure Development among Town Councils in Uganda
(Articles)
Paul Wanume
,
Vincent Machuki
,
James Njihia
,
Joseph Owino
American Journal of Industrial and Business Management
Vol.13 No.11
,November 21, 2023
DOI:
10.4236/ajibm.2023.1311064
70
Downloads
276
Views
Citations
This article belongs to the Special Issue on
Economics and Business Research
The Impact of Quality Management Practices on Innovation in China: The Moderating Effects of Market Turbulence
(Articles)
Qunxiang Zhang
,
Xiaobin Feng
,
Xuan Xiang
American Journal of Industrial and Business Management
Vol.6 No.3
,March 29, 2016
DOI:
10.4236/ajibm.2016.63027
2,973
Downloads
5,266
Views
Citations
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