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The role of retailers during brand scandals: insights from a case study
International Journal of Retail & Distribution Management,
2022
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The Art of Survival: Tourism Businesses in Thailand Recovering from COVID-19 through Brand Management
Sustainability,
2021
DOI:10.3390/su13126690
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[3]
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Do brand rumors matter? The role of brand equity and response strategy to brand rumor
International Journal of Contemporary Hospitality Management,
2021
DOI:10.1108/IJCHM-01-2021-0054
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Service brand rehab: diagnosing trust repair mechanisms
Qualitative Market Research: An International Journal,
2020
DOI:10.1108/QMR-12-2017-0187
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Social media responses and brand personality in product and moral harm crises: why waste a good crisis?
Journal of Marketing Management,
2020
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Passing the Buck versus Sharing Responsibility: The Roles of Government, Firms, and Consumers in Marketplace Risks during COVID-19
Journal of the Association for Consumer Research,
2020
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The Globalization Conundrum—Dark Clouds behind the Silver Lining
2019
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Measuring Young Consumers’ Response to Brand Scandals: A Brand Love Perspective
FIIB Business Review,
2018
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Never easy to say “sorry”: Exploring the interplay of crisis involvement, brand image, and message appeal in developing effective corporate apologies
Public Relations Review,
2018
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Measuring Young Consumers’ Response to Brand Scandals: A Brand Love Perspective
FIIB Business Review,
2018
DOI:10.1177/2319714518806712
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