Brand Mismatching - Articles - Scientific Research Publishing

Analysis on the Membership Management of a Fashion Brand by Big Data Technology (Articles)

Jiaye Huang

American Journal of Industrial and Business Management Vol.9 No.10，October 28, 2019

DOI: 10.4236/ajibm.2019.910126 992 Downloads 2,144 Views Citations
Platform Brand Value: Construct and Measurement —An Empirical Research Based on the Data of Social Media (Articles)

Lei Shen, Xiujun Yang

Open Journal of Social Sciences Vol.7 No.11，November 20, 2019

DOI: 10.4236/jss.2019.711013 940 Downloads 2,405 Views Citations
A Grounded Theory Approach to Reconstruct Brand Value Based on Prosumption Logic in the Era of Sharing Economy Platform (Articles)

Lei Shen, Ye Chen, Chu Luo

Theoretical Economics Letters Vol.9 No.8，December 17, 2019

DOI: 10.4236/tel.2019.98184 784 Downloads 2,667 Views Citations
Effect of Service Quality and Brand Image on Repurchase Intention through Word of Mouth at Budget Hotels Airy Rooms (Articles)

Heri Prabowo, Widji Astuti, Harianto Respati

Open Journal of Business and Management Vol.8 No.1，December 23, 2019

DOI: 10.4236/ojbm.2020.81012 4,566 Downloads 8,865 Views Citations
This article belongs to the Special Issue on Consumer Behavior, Business and Marketing
Brand Loyalty in a Bertrand-Type Oligopoly Setting (Articles)

Demetri Kantarelis

American Journal of Industrial and Business Management Vol.9 No.12，December 24, 2019

DOI: 10.4236/ajibm.2019.912149 941 Downloads 2,521 Views Citations
The Brand Construction of Campus Culture with the Opportunity of Humanistic Spirit Cultivation (Articles)

Meiping Lv

Open Access Library Journal Vol.7 No.1，January 14, 2020

DOI: 10.4236/oalib.1106014 497 Downloads 1,297 Views Citations
The Study of the Effect of Virtual Brand Community Interaction on Impulse Buying: The Moderating Role of Self-Construal (Articles)

Chao Liu, Feiyan Liu

Open Journal of Business and Management Vol.8 No.2，January 16, 2020

DOI: 10.4236/ojbm.2020.82026 1,329 Downloads 3,083 Views Citations
A Grounded Theory Approach to Brand Value Networks: The Prosumption Logic Standpoint (Articles)

Lei Shen, Cuijuan Qin, Chu Luo

American Journal of Industrial and Business Management Vol.10 No.4，April 30, 2020

DOI: 10.4236/ajibm.2020.104057 846 Downloads 2,029 Views Citations
The Impact of Marketing Mix Elements on Brand Loyalty towards Speech Therapy in Health Science Industry Malaysia (Articles)

Masri bin Abdul Lasi, Tan Cheng Man

American Journal of Industrial and Business Management Vol.10 No.9，September 18, 2020

DOI: 10.4236/ajibm.2020.109100 1,348 Downloads 4,997 Views Citations
Evolutionary Game of User Knowledge Sharing Behaviors in Enterprise Brand Virtual Community: Influence of Multiple Level Factors (Articles)

Chengyi Le, Peipei Li, Ya Zeng

Journal of Human Resource and Sustainability Studies Vol.9 No.1，February 3, 2021

DOI: 10.4236/jhrss.2021.91001 606 Downloads 1,428 Views Citations
A Study on the Translation Strategies of Domestic Cosmetic Brand Names from the Perspective of Skopos Theory (Articles)

Fei Sun

Open Access Library Journal Vol.8 No.4，April 26, 2021

DOI: 10.4236/oalib.1107351 1,282 Downloads 6,790 Views Citations
The Impact of Cause-Related Marketing Strategies on Switching Intentions: An Applied Study on Private Education Service (Articles)

Mona Abdelreheem, Mohamed A. Ragheb, Passent Tantawi

Open Access Library Journal Vol.8 No.7，July 12, 2021

DOI: 10.4236/oalib.1107489 279 Downloads 1,248 Views Citations
The Importance of Value, Image, Credibility and Trust to Repurchase Intentions in Over-the-Counter Herbal Market in Sub-Saharan Africa (Articles)

Peter Kwasi Oppong, John Mensah, Matilda Addae

Open Journal of Business and Management Vol.9 No.4，July 30, 2021

DOI: 10.4236/ojbm.2021.94110 783 Downloads 4,031 Views Citations
Urban Culture and City Brand: A Study on Food Experience (Articles)

Mu Zhang, Luyao Wang, Jiayun Zhou, Rob Law

Journal of Service Science and Management Vol.15 No.2，April 29, 2022

DOI: 10.4236/jssm.2022.152008 396 Downloads 1,839 Views Citations
Preference of Global Shampoo Brands: A Study on Women Consumers (Articles)

Ummay Salma Khanam, Md. Bazlur Rahman

Open Journal of Social Sciences Vol.10 No.12，November 11, 2022

DOI: 10.4236/jss.2022.1012016 368 Downloads 5,665 Views Citations
Impact of Fashion Trends on Visual Merchandising for Promoting Fashion Apparel Brands (Articles)

Sonkar Pratap Akhilendra, Muthusamy Aravendan

Journal of Service Science and Management Vol.16 No.4，August 16, 2023

DOI: 10.4236/jssm.2023.164025 510 Downloads 4,304 Views Citations
Foreign Brand Admiration, Product Perceived Quality and Consumer Behaviour in Nigeria (Articles)

Alfa Abubakar, Hadiza Saidu Abubakar, Cross Ogohi Daniel

Open Journal of Business and Management Vol.11 No.5，September 27, 2023

DOI: 10.4236/ojbm.2023.115141 260 Downloads 1,072 Views Citations
The Influence of Opinion Leaders’ Interaction Quality on Platform Brand Value Based on the Logic of Prosumption (Articles)

Lei Shen, Hai Hou, Yuhong Zhu, Ali Muhammad

iBusiness Vol.15 No.4，December 29, 2023

DOI: 10.4236/ib.2023.154019 166 Downloads 611 Views Citations
Innovation Research on the Marketing Model of Light Luxury Jewelry (Articles)

Yajing Gao, Yi Yin, Jiayi Li, Chenggang Li

Journal of Service Science and Management Vol.17 No.3，June 27, 2024

DOI: 10.4236/jssm.2024.173014 235 Downloads 1,358 Views Citations
A Multimodal Discourse Analysis of the Construction of Brand Image in Luxury Menswear Advertising: A Case Study of Advertisements of Zegna (Articles)

Rong Ma

Open Journal of Social Sciences Vol.12 No.7，July 25, 2024

DOI: 10.4236/jss.2024.127030 211 Downloads 1,110 Views Citations

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