Brand Experience - Articles - Scientific Research Publishing

The Negative Effect of Brand Attachment: How Attachment Styles Help Explain Anti-Brand Behavior (Articles)

Yuan Yuan, Ming Lei

Open Journal of Business and Management Vol.5 No.1，January 5, 2017

DOI: 10.4236/ojbm.2017.51013 2,573 Downloads 5,283 Views Citations
Brand Assessment of the Adaptation of Nike to New Consumer Trends (Articles)

Ava Broussard-Goldsmith

Open Journal of Business and Management Vol.12 No.6，November 6, 2024

DOI: 10.4236/ojbm.2024.126201 590 Downloads 8,288 Views Citations
Brand Equity and Brand Loyalty in the Internet Banking Context: FIMIX-PLS Market Segmentation (Articles)

Sandra Maria Correia Loureiro, Francisco Javier Miranda

Journal of Service Science and Management Vol.4 No.4，December 7, 2011

DOI: 10.4236/jssm.2011.44054 13,165 Downloads 22,817 Views Citations
Joint Decision of Pricing and Cross-Ruff Coupon Value under Substitute (Complement) Demand (Articles)

Zhongguo Shi, Yinping Mu

American Journal of Industrial and Business Management Vol.2 No.1，January 18, 2012

DOI: 10.4236/ajibm.2012.21001 6,150 Downloads 10,251 Views Citations
Interaction Mechanism and Strategy of Brand Relationship and Brand Extension (Articles)

He Liu, Lili Fan

Open Journal of Business and Management Vol.1 No.3，October 28, 2013

DOI: 10.4236/ojbm.2013.13008 5,572 Downloads 10,317 Views Citations
Research on Integrity Evaluation System of Food Brand Enterprises Based on the Creeds of Business Governance* (Articles)

Xie Fan, Meng Yong

Open Journal of Business and Management Vol.2 No.1，January 16, 2014

DOI: 10.4236/ojbm.2014.21008 4,745 Downloads 7,269 Views Citations
How to Save Brand after Crises? A Literature Review on Brand Crisis Management (Articles)

Ming Li, Haiying Wei

American Journal of Industrial and Business Management Vol.6 No.2，February 18, 2016

DOI: 10.4236/ajibm.2016.62008 7,520 Downloads 19,538 Views Citations
Study on Brand Mismatching toward the Acquiring Enterprise Brand Dilution—Based on a Prospective of Construal Level Theory (Articles)

Guangmin Zhai, Xinhong Liang, Haiquan Chen

Open Journal of Business and Management Vol.4 No.3，July 5, 2016

DOI: 10.4236/ojbm.2016.43045 1,850 Downloads 2,651 Views Citations
Emotional Connect between Brand and Consumer through Sensory Branding (Articles)

Makarand Upadhyaya

American Journal of Industrial and Business Management Vol.7 No.4，April 6, 2017

DOI: 10.4236/ajibm.2017.74025 7,262 Downloads 12,760 Views Citations
Research on Influence of the Congruence of Self-Image and Brand Image on Consumers’ Citizenship Behavior (Articles)

Wanling Huang, Ming Chen

Open Journal of Business and Management Vol.6 No.1，January 30, 2018

DOI: 10.4236/ojbm.2018.61013 1,749 Downloads 3,972 Views Citations
Antecedents to Customer Engagement: Moderating Role of Media Richness of Brand Pages (Articles)

Aditi Gosain, Mukta Srivastava, Deepanvita Gupta

Theoretical Economics Letters Vol.9 No.7，October 14, 2019

DOI: 10.4236/tel.2019.97161 1,094 Downloads 3,872 Views Citations
Exploring the Nexus between Packaging, Quality, Equity and Loyalty in Drug Industry (Articles)

Peter Kwasi Oppong, Joseph Owusu, Paul Hammond, Edmond Amissah

Open Journal of Business and Management Vol.10 No.5，September 7, 2022

DOI: 10.4236/ojbm.2022.105121 285 Downloads 1,124 Views Citations
Brand Attitude Process of Pop-Up Ads Used in Digital Marketing (Articles)

Osman Yetkin, Murat Basal

Open Journal of Social Sciences Vol.12 No.4，April 19, 2024

DOI: 10.4236/jss.2024.124011 246 Downloads 1,433 Views Citations
Stimulating Curiosity and Consumer Experience in a Retailer (Articles)

Silvia Cachero-Martínez, Rodolfo Vázquez-Casielles

American Journal of Industrial and Business Management Vol.7 No.4，April 28, 2017

DOI: 10.4236/ajibm.2017.74034 3,782 Downloads 9,563 Views Citations
This article belongs to the Special Issue on Customer Experience Management
Predicting Brand Perception for Fast Food Market Entry (Articles)

Torsten Teichert, Tobias Effertz, Marina Tsoi, Vladislav Shchekoldin

Theoretical Economics Letters Vol.5 No.6，December 4, 2015

DOI: 10.4236/tel.2015.56081 5,923 Downloads 9,200 Views Citations
A Study on the Core Values of the Brand (Articles)

Xiangyin Li, Cui Sun

Journal of Service Science and Management Vol.8 No.6，December 23, 2015

DOI: 10.4236/jssm.2015.86087 7,692 Downloads 10,951 Views Citations
Current Situation, Problems and Countermeasures of Brand Construction of Agricultural Products in Hubei Province (Articles)

Ming Luo

Open Journal of Business and Management Vol.7 No.3，June 5, 2019

DOI: 10.4236/ojbm.2019.73081 1,370 Downloads 2,872 Views Citations
Premature Weaning and Lived Experience of Primiparae Women during Breastfeeding (Articles)

Yayila Tshimba Sylvie, Mulubwa Kyalubile Nonon, Mutomb Kambaj Fidèle, Kikange Kasama Tréso, Chilufya Kishimba Jacquie, Mwinkeu Kasongo Narcisse

Open Access Library Journal Vol.5 No.4，April 28, 2018

DOI: 10.4236/oalib.1104404 543 Downloads 1,573 Views Citations
Lived Experience of Thalassaemic Children in Bangladesh (Articles)

Khaleda Akter, Shanzida Khatun, Md. Sazzad Hossain

Open Journal of Nursing Vol.10 No.11，November 27, 2020

DOI: 10.4236/ojn.2020.1011079 593 Downloads 2,041 Views Citations
Life Experience of Women with Obstetric Fistula in Togo (Articles)

Ameyo Ayoko Ketevi, Dede Regine Diane Ajavon, Baguilane Douaguibe, Akila Bassowa, Carmelle Schola Assogba, Assiaham Walawita Tenete, Nagbe Massogblé Kodjo Koffi, Kodjo Fiagnon, Abdoul-Samadou Aboubakari, Koffi Akpadza

Open Access Library Journal Vol.8 No.3，March 30, 2021

DOI: 10.4236/oalib.1106968 399 Downloads 1,231 Views Citations

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