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Factors Hindering the Adoption of E-Marketing among Cable Manufacturers in Zambia, Based on Technology Acceptance Model (TAM)
(Articles)
Norbert Mooya
,
Jackson Phiri
Technology and Investment
Vol.12 No.2
,March 5, 2021
DOI:
10.4236/ti.2021.122004
1,050
Downloads
3,663
Views
Citations
Introduction to the Research on the Special Marketing Ability of Higher Vocational Automobile Industry under the Background of the Integration of Production and Education
(Articles)
Leijie Gong
,
Lin Wang
Open Access Library Journal
Vol.8 No.3
,March 18, 2021
DOI:
10.4236/oalib.1107039
533
Downloads
1,502
Views
Citations
Supply Chain Analysis of the Production and Marketing of the Marian Plum in the Case of San Khao Farmers, Phitsanulok, Thailand
(Articles)
Bhagaporn Watanadumrong
,
Sujinda Chemsripong
Open Journal of Social Sciences
Vol.9 No.3
,March 31, 2021
DOI:
10.4236/jss.2021.93032
434
Downloads
1,613
Views
Citations
Relationship Marketing and Information Technology’s Impact on Customer Satisfaction and Commitment
(Articles)
Kamal Abubakar Abraham Sleiman
,
Xiangyu Cai
,
Juanli Lan
,
Hongzhen Lei
,
Ru Liu
Open Journal of Business and Management
Vol.9 No.3
,April 16, 2021
DOI:
10.4236/ojbm.2021.93055
1,821
Downloads
7,500
Views
Citations
Development of a Novel Integrated Web-Based System for Advertisement Service
(Articles)
Sifat Yasir Mustafiz
,
Mamun Bin Harun Hriday
,
Jannatul Ferdous Oyeshe
,
Mohammad Monirujjaman Khan
Journal of Software Engineering and Applications
Vol.14 No.8
,August 3, 2021
DOI:
10.4236/jsea.2021.148020
388
Downloads
1,811
Views
Citations
Customer Relationship Management as a Tool for Improving Customer Loyalty in the Banking Industry: An Empirical Study of Guaranty Trust Bank PLC Situated within the Central Business District, FCT Abuja, Nigeria
(Articles)
Yakubu Yari Kate Dazagbyilo
,
Shuiping Shang
,
Obodo Chidiebube Emmanuel
,
Kalissa Fatoumata Kir
Open Journal of Business and Management
Vol.9 No.5
,September 14, 2021
DOI:
10.4236/ojbm.2021.95124
788
Downloads
4,536
Views
Citations
Trailing the Gap between the Competencies of Bachelor of Science in Business Administration Graduates with Industry Demands: As Viewed by the Employers
(Articles)
Clarizza L. De Leon
,
Jennilyn C. Mina
,
Edgelly G. Vitug
,
Noemi C. Vega
,
Joannie A. Galano
,
Rosenell B. Flores
,
Emery Caymo
,
Kaila Beatrice Magtalas
Open Access Library Journal
Vol.8 No.12
,December 15, 2021
DOI:
10.4236/oalib.1108193
297
Downloads
4,396
Views
Citations
Developing a Social Media Marketing Framework for Small-Scale Contractors in the Construction Industry
(Articles)
Chipozya Kosta Tembo
,
Franco Muleya
,
Godfrey Kabwe Bulaya
Open Journal of Business and Management
Vol.10 No.1
,December 29, 2021
DOI:
10.4236/ojbm.2022.101005
636
Downloads
3,158
Views
Citations
A Systematic Review on the Extant of Outdoor Advertisements Literature in Developing Countries
(Articles)
Omary Swallehe
,
Kardo Mwilongo
Open Journal of Business and Management
Vol.10 No.4
,June 9, 2022
DOI:
10.4236/ojbm.2022.104086
377
Downloads
2,979
Views
Citations
The Moderating Effect of Strategic Planning on the Relationship between Marketing Strategy and Poultry Farming Cooperatives’ Performance in the Province of Gitega (Burundi)
(Articles)
Didace Hatungimana
,
Patrick Rumeci
,
Thierry Bahizi
Open Journal of Business and Management
Vol.10 No.5
,September 7, 2022
DOI:
10.4236/ojbm.2022.105120
254
Downloads
1,108
Views
Citations
Research on International Marketing of Chinese Beauty Brands Based on the 4I Theory
—Taking Perfect Diary’s Trip to Japan as an Example
(Articles)
Chen Liang
,
Chenggang Li
Modern Economy
Vol.13 No.11
,November 24, 2022
DOI:
10.4236/me.2022.1311077
503
Downloads
2,451
Views
Citations
Impact of Khat Production and Marketing on the Livelihood of Smallholder Households in Ethiopia
(Articles)
Tofik Abdella Dawide
,
Fresenbet Zeleke
,
Mustefa Musse Ebro
Agricultural Sciences
Vol.13 No.12
,December 14, 2022
DOI:
10.4236/as.2022.1312080
394
Downloads
2,089
Views
Citations
Research on Marketing Strategy of Tourism Souvenirs in Xinjiang Based on Douyin Short Video
(Articles)
Chunhua Li
,
Changyu Ren
,
Mingyue Luo
,
Dingyin Chen
,
Ya Shu
Chinese Studies
Vol.12 No.1
,February 6, 2023
DOI:
10.4236/chnstd.2023.121003
361
Downloads
1,449
Views
Citations
Digital Marketing Ecosystem Perspective of Regional Featured Product in North Sulawesi Province, Indonesia
(Articles)
Melky K. E. Paendong
,
Precylia R. Rambing
,
Christopel H. Simanjuntak
,
Arief P. Kumaat
,
Mikke R. Marentek
,
Nancy H. J. Mandey
Open Journal of Social Sciences
Vol.11 No.2
,February 7, 2023
DOI:
10.4236/jss.2023.112001
962
Downloads
7,715
Views
Citations
Digital Sales & Marketing Impact on Asian Market during Pandemic with the Effect of Creating Online Demand: Robust Optimization of Digital Marketing Intelligence
(Articles)
Benish Shabbir
,
Xiaodong Qiu
American Journal of Industrial and Business Management
Vol.13 No.2
,February 27, 2023
DOI:
10.4236/ajibm.2023.132002
402
Downloads
1,988
Views
Citations
Marketing and Commodification of Fear in Time of US War on Global Terror
(Articles)
Souleymane Ndao
Open Journal of Social Sciences
Vol.11 No.2
,February 28, 2023
DOI:
10.4236/jss.2023.112028
203
Downloads
819
Views
Citations
Consumer Behavior under Social Network Platform Influencing Factors and Marketing Strategies
(Articles)
Di Zhang
,
Dongphil Chun
,
Minghao Huang
Open Journal of Business and Management
Vol.11 No.2
,March 22, 2023
DOI:
10.4236/ojbm.2023.112032
671
Downloads
3,011
Views
Citations
Influencer Marketing
(Articles)
Yanjie Chen
Open Journal of Business and Management
Vol.11 No.5
,September 18, 2023
DOI:
10.4236/ojbm.2023.115127
1,655
Downloads
9,547
Views
Citations
Research on Marketing Strategies of Wealth Management Business in Securities Business Departments
(Articles)
Shengshi Gao
Open Journal of Social Sciences
Vol.11 No.10
,October 11, 2023
DOI:
10.4236/jss.2023.1110006
291
Downloads
1,423
Views
Citations
Design of a Social Marketing Plan on Salt Reduction for the Control and Treatment of Noncommunicable Diseases in Costa Rica
(Articles)
Adriana Blanco-Metzler
,
Hilda Patricia Nuñez-Rivas
,
Marlene Roselló-Araya
,
Karol Madriz-Morales
,
Karla Benavides-Aguilar
,
Marco Castro-Araya
Food and Nutrition Sciences
Vol.14 No.11
,November 28, 2023
DOI:
10.4236/fns.2023.1411067
153
Downloads
634
Views
Citations
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