Strategic Branding - Articles - Scientific Research Publishing

Strategic Branding and Competitive Advantage in International School Marketing: A Case-Based Analysis in Asia (Articles)

James McLaughlin

Open Journal of Business and Management Vol.14 No.2, February 9, 2026

DOI: 10.4236/ojbm.2026.142049 137 Downloads 765 Views Citations
What Do Consumers Know about Corporate Responsible Management? A Case Study of Eight World-Leading Brands and Their Branding Strategy (Articles)

Mary B. Frambo, Hans Kok, Bruno Fon

Journal of Human Resource and Sustainability Studies Vol.10 No.1, March 14, 2022

DOI: 10.4236/jhrss.2022.101007 511 Downloads 1,868 Views Citations
Reimaging Ethiopia through Destination Branding (Articles)

Mulugeta Girma

American Journal of Industrial and Business Management Vol.6 No.2, February 29, 2016

DOI: 10.4236/ajibm.2016.62019 3,386 Downloads 7,070 Views Citations
From Audio Branding to Sound Trademark: A Comparative Study in the EU and the US (Articles)

Xinyu Zhang

Beijing Law Review Vol.12 No.2, April 26, 2021

DOI: 10.4236/blr.2021.122023 940 Downloads 4,080 Views Citations
Culture and City Branding: Mega-Events and Iconic Buildings as Fragile Means to Brand the City (Articles)

Müge Riza

Open Journal of Social Sciences Vol.3 No.7, July 24, 2015

DOI: 10.4236/jss.2015.37039 5,584 Downloads 9,388 Views Citations
The Role of Branding on Educational Performance in the Egyptian Private Universities (Articles)

Amel Rashwan, Ayman Shawky, Mohamed A. Ragheb, Alaa A. Bary

Open Access Library Journal Vol.5 No.10, October 15, 2018

DOI: 10.4236/oalib.1104882 998 Downloads 3,910 Views Citations
Product Endorsements on Instagram: Consumer Perceptions of Influencer Authenticity (Articles)

Barry Ardley, Calista Craig, Abi Hunt, Claire May

Open Journal of Business and Management Vol.10 No.3, May 12, 2022

DOI: 10.4236/ojbm.2022.103065 2,001 Downloads 10,580 Views Citations
Relationship between Entrepreneurial Orientation, Firm Resources, SME Branding and Firm’s Performance: Is Innovation the Missing Link? (Articles)

Muhammad Haroon Hafeez, Mohd Noor Mohd Shariff, Halim bin Mad Lazim

American Journal of Industrial and Business Management Vol.2 No.4, October 31, 2012

DOI: 10.4236/ajibm.2012.24020 8,986 Downloads 17,354 Views Citations
Emotional Connect between Brand and Consumer through Sensory Branding (Articles)

Makarand Upadhyaya

American Journal of Industrial and Business Management Vol.7 No.4, April 6, 2017

DOI: 10.4236/ajibm.2017.74025 7,386 Downloads 13,434 Views Citations
Retail Brand Equity: Measurements through Brand Policy and Store Formats (Articles)

Magali Jara

American Journal of Industrial and Business Management Vol.8 No.3, March 20, 2018

DOI: 10.4236/ajibm.2018.83038 2,343 Downloads 7,090 Views Citations
Service Branding: A Perspective of Value Co-Creation Orientation (Articles)

Tianze Li, Haiying Wei

Journal of Service Science and Management Vol.11 No.2, April 28, 2018

DOI: 10.4236/jssm.2018.112018 2,028 Downloads 16,768 Views Citations
Millenials’ Employer Brand Perception in a German Retail Context (Articles)

Krummel Daniel, Siegfried Patrick, Michel Alex

Journal of Human Resource and Sustainability Studies Vol.8 No.4, December 22, 2020

DOI: 10.4236/jhrss.2020.84023 1,232 Downloads 3,657 Views Citations
This article belongs to the Special Issue on Human Resource and Sustainable Development
Beyond the Screen: Moroccan Women Crafting Digital Empowerment through Personal Branding in Social Media (Articles)

Chaimae El Idrissi Amiri, Tayeb Ghourdou

Open Journal of Social Sciences Vol.12 No.3, March 25, 2024

DOI: 10.4236/jss.2024.123021 514 Downloads 2,409 Views Citations
This article belongs to the Special Issue on Social Media and Communications
Research on the New Media Marketing Strategies of Fabrar Liberia (Articles)

Augusline Euphemia Wheaton, Xiaojuan Zhang

Open Access Library Journal Vol.12 No.9, September 11, 2025

DOI: 10.4236/oalib.1114031 57 Downloads 436 Views Citations
Government Accountability Branding Strategy and SME Service Delivery Satisfaction in Bungoma, Kenya (Articles)

Didmus Wekesa Barasa, Nancy Muthoni, Alice Omariba

Open Journal of Social Sciences Vol.13 No.10, October 24, 2025

DOI: 10.4236/jss.2025.1310029 41 Downloads 254 Views Citations
Effects of County Government Transparency Branding Strategy on Small and Medium Enterprises Satisfaction in Bungoma County, Kenya (Articles)

Didmus Wekesa Barasa, Nancy Muthoni, Alice Omariba

American Journal of Industrial and Business Management Vol.15 No.10, October 20, 2025

DOI: 10.4236/ajibm.2025.1510074 53 Downloads 336 Views Citations
Using “Hallyu” Media and the Physical: Asia Trend to Refresh Mongolian Cultural Tourism (Articles)

Bat-Erdene Chinbat, Tsengel Davaasambuu

Art and Design Review Vol.14 No.1, December 29, 2025

DOI: 10.4236/adr.2026.141002 58 Downloads 369 Views Citations
Collaborative AI Enabled Place Branding: A Hybrid-Narrative Review and Prospects for Future Research (Articles)

Liying Chen, Ziqi Wang, Hongli Pang

Open Journal of Social Sciences Vol.12 No.4, April 28, 2024

DOI: 10.4236/jss.2024.124037 314 Downloads 1,555 Views Citations
Emotionally Resonant Branding: The Role of AI in Synthesising Dynamic Brand Images for Artists in the Music Industry (Articles)

Kaveen Prabodhya Thivanka Liyanage Weliweriya Liyanage, Himendra Balalle

Open Journal of Applied Sciences Vol.14 No.9, September 27, 2024

DOI: 10.4236/ojapps.2024.149175 235 Downloads 2,060 Views Citations
Strategic Compensation as a Factor of Attraction for Students Graduating in Business Administration: A Brazilian Case (Articles)

Francisco Junior da Silva Leitão, João Paulo Corrêa Da Silva, Cristina Lourenço Ubeda

Journal of Human Resource and Sustainability Studies Vol.4 No.3, August 5, 2016

DOI: 10.4236/jhrss.2016.43018 2,500 Downloads 8,369 Views Citations

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