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A Study on Consumer Perception Regarding Buying Fresh Produce in Organized Retail Stores in Bangalore, India: Do Demographics Matter?
(Articles)
N. Meena Rani
,
K. Ramachandra
Theoretical Economics Letters
Vol.9 No.8
,December 11, 2019
DOI:
10.4236/tel.2019.98179
778
Downloads
3,038
Views
Citations
This article belongs to the Special Issue on
Consumer Behavior Research
Guerrilla Marketing—Innovative or Parasitic Marketing?
(Articles)
Gerd Nufer
Modern Economy
Vol.4 No.9A
,August 15, 2013
DOI:
10.4236/me.2013.49A001
13,477
Downloads
25,493
Views
Citations
This article belongs to the Special Issue on
Marketing Management
Studying the Status of Marketing Mix (7Ps) in Consumer Cooperatives at Ilam Province from Members’ Perspectives
(Articles)
Purashraf Yasanallah
,
Vahid Bidram
American Journal of Industrial and Business Management
Vol.2 No.4
,October 31, 2012
DOI:
10.4236/ajibm.2012.24025
21,118
Downloads
39,280
Views
Citations
Quality Perception Evaluation: A Case Study of a Private Bank Branch in Campina Grande, PB
(Articles)
Allan Carlos Alves
,
Ângela Maria Cavalcanti Ramalho
,
Sandra Sereide Ferreira da Silva
,
Cicero de Sousa Lacerda
,
Juaceli Araújo Lima
,
Fabio Adriano Pereira da Silva
iBusiness
Vol.7 No.2
,June 18, 2015
DOI:
10.4236/ib.2015.72011
5,620
Downloads
6,568
Views
Citations
The Impact of the Imitation and Innovation Marketing in Services the Case of the Banks and Insurance
(Articles)
Mohamed Cherchem
Technology and Investment
Vol.3 No.2
,May 29, 2012
DOI:
10.4236/ti.2012.32008
9,508
Downloads
14,878
Views
Citations
A Conceptual Framework to Unmask the Relationship between Marketing Mix Strategies, Marketing Culture and Sales Performance of Ugandan Manufacturing Firms
(Articles)
Mabel Birungi Komunda
,
Aihie Osarenkhoe
,
Daniella Fjellström
,
Justus Katusabe
,
Victor Nyongyera
Journal of Service Science and Management
Vol.16 No.6
,November 24, 2023
DOI:
10.4236/jssm.2023.166037
137
Downloads
726
Views
Citations
The Impact of Marketing Mix Elements on Brand Loyalty towards Speech Therapy in Health Science Industry Malaysia
(Articles)
Masri bin Abdul Lasi
,
Tan Cheng Man
American Journal of Industrial and Business Management
Vol.10 No.9
,September 18, 2020
DOI:
10.4236/ajibm.2020.109100
1,063
Downloads
4,386
Views
Citations
E-Marketing and Its Implementation on Developing Social Perceptions of Customers through Effective Marketing Mix of Organic Textile Products
(Articles)
Muhammad Abrar
,
Asif Ali Safeer
,
Sajjad Ahmad Baig
,
Abdul Ghafoor
American Journal of Industrial and Business Management
Vol.6 No.12
,December 28, 2016
DOI:
10.4236/ajibm.2016.612110
2,506
Downloads
8,415
Views
Citations
The Impacts of Industry 4.0 on Marketing Activities and Strategies of Iron and Steel Industry in Developing Countries: Case for Uganda
(Articles)
Alfred Ocheng Komakech
,
Jiaguo Liu
,
Alfred Omo
,
Emmanuel Afanga Archelaus Basua
Open Journal of Social Sciences
Vol.9 No.5
,May 26, 2021
DOI:
10.4236/jss.2021.95034
610
Downloads
6,567
Views
Citations
Analysis of Service Processes Characteristics across a Range of Enterprises
(Articles)
John Maleyeff
Journal of Service Science and Management
Vol.2 No.1
,March 21, 2009
DOI:
10.4236/jssm.2009.21004
12,128
Downloads
18,603
Views
Citations
Attitude and Needs of Thai People in Selecting Domestic Low-Cost Airlines
(Articles)
Sittichai Charoensettasilp
,
Chong Wu
American Journal of Industrial and Business Management
Vol.3 No.2
,April 23, 2013
DOI:
10.4236/ajibm.2013.32023
7,153
Downloads
12,046
Views
Citations
Customer Relationship Management as a Tool for Improving Customer Loyalty in the Banking Industry: An Empirical Study of Guaranty Trust Bank PLC Situated within the Central Business District, FCT Abuja, Nigeria
(Articles)
Yakubu Yari Kate Dazagbyilo
,
Shuiping Shang
,
Obodo Chidiebube Emmanuel
,
Kalissa Fatoumata Kir
Open Journal of Business and Management
Vol.9 No.5
,September 14, 2021
DOI:
10.4236/ojbm.2021.95124
559
Downloads
3,233
Views
Citations
Business Development Services Access as a Strategic Response to Market Disruption among Small and Medium Enterprises
(Articles)
Mary Njoroge
,
Veronicah Kaluyu
American Journal of Industrial and Business Management
Vol.10 No.8
,August 13, 2020
DOI:
10.4236/ajibm.2020.108089
699
Downloads
3,565
Views
Citations
Museum Public Services from the Cultural Tourism Perspective: A Comparative Study on Shanghai Museum and Hamburg Museum of History
(Articles)
Wenjie Shi
,
Yuhan Zhou
,
Xiaofei Rao
Open Access Library Journal
Vol.7 No.10
,October 20, 2020
DOI:
10.4236/oalib.1106801
351
Downloads
1,261
Views
Citations
Effects of Social Media Marketing on Brand Awareness Based on the Stimulus Organism Response Model in Developing Countries
(Articles)
Inonge Lilembalemba
,
Jackson Phiri
Open Journal of Business and Management
Vol.12 No.1
,January 31, 2024
DOI:
10.4236/ojbm.2024.121035
107
Downloads
633
Views
Citations
Comparison between Composite Column Using Limestone and Basalt Concrete
(Articles)
Hamadallah Al-Baijat
,
Andrea Benedetti
Open Journal of Civil Engineering
Vol.3 No.1
,March 29, 2013
DOI:
10.4236/ojce.2013.31001
8,115
Downloads
13,274
Views
Citations
Is E-Marketing the Future of Marketing Field
(Articles)
Paulus H. A. Andreki
,
Rashad Yazdanifard
American Journal of Industrial and Business Management
Vol.4 No.7
,July 9, 2014
DOI:
10.4236/ajibm.2014.47040
10,114
Downloads
19,247
Views
Citations
The Effect of Phenomenon in Social Media Marketing Activities
(Articles)
Dilek Kiraz
,
Murat Basal
Open Journal of Business and Management
Vol.12 No.2
,March 21, 2024
DOI:
10.4236/ojbm.2024.122051
66
Downloads
359
Views
Citations
Synthesis and thermal studies of mixed ligand complexes of Cu(II), Co(II), Ni(II) and Cd(II) with mercaptotriazoles and dehydroacetic acid
(Articles)
Dina M. Fouad
,
Ahmed Bayoumi
,
Mohamed A. ElGahami
,
Said A. Ibrahim
,
Abbas M. Hammam
Natural Science
Vol.2 No.8
,August 25, 2010
DOI:
10.4236/ns.2010.28103
6,693
Downloads
14,202
Views
Citations
Conceptual Framework of Low Carbon Strategy for Nepal
(Articles)
Sunil Prasad Lohani
,
Bivek Baral
Low Carbon Economy
Vol.2 No.4
,December 9, 2011
DOI:
10.4236/lce.2011.24029
5,570
Downloads
10,576
Views
Citations
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