TITLE:
The Interplay of CSR (Corporate Social Responsibility) and Individual Social Responsibility (ISR) towards Enhanced Organizational Resilience in MNCs
AUTHORS:
Zahra Gorjian Khanzad, Ali A. Gooyabadi
KEYWORDS:
CSR (Corporate Social Responsibility), Individual/Personal Social Responsibility (I/PSR), Organizational Resilience, Corporate/Individual Culture
JOURNAL NAME:
Open Journal of Business and Management,
Vol.10 No.1,
January
19,
2022
ABSTRACT: Individual
Social Responsibility (ISR) is becoming a fundamental pillar for companies with transparent Corporate Social
Responsibility (CSR) strategies. This approach leverages the inseparability of
an individual's cultural and socioeconomic from contextual factors such as
environmental, social, economic, and stakeholder perspectives. This paper will
focus on the enhancement of organizational resilience through positive
interaction between ISR and CSR. CSR is the result of evolutionary practices
responding to the fulfillment of society’s demand for more ethical,
transparent, and trustworthy organizations. However, research indicates that
CSR cannot be effective without adherence to the ISR principles aligned with
the demanded premises and values.